ReadPartner
ReadPartner is a media intelligence platform designed to help organizations consolidate media monitoring, social media listening, trend analysis, and data insights into one modern dashboard so teams can make smarter, faster decisions. It tracks mentions of keywords, brands, competitors, and topics across thousands of news outlets and social platforms, delivering real-time alerts, automated trend detection, and sentiment analysis so users can identify market shifts, emerging risks, and audience perception without manual research. It includes tools for keyword monitoring, bias detection, media outreach, internal newsletters, executive reporting, and crisis management, plus a context-aware AI assistant that highlights key developments and helps generate reports. ReadPartner prioritizes relevant updates by filtering noise and visualizing popularity and sentiment over time, enabling data-driven insights and collaborative workflows that keep teams aligned and informed.
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Brandwatch
Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.
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Oktopost
Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand on social media and measure the real impact of this channel on the business. Oktopost allows marketers to better engage with customers and prospects, get actionable insights, and prove ROI.
Integrating natively with all major marketing automation and CRM platforms – including Salesforce, Marketo, Eloqua, HubSpot, and Microsoft Dynamics 365 – Oktopost helps marketers leverage social data to improve customer experience and drive revenue growth.
Oktopost was founded in 2013 to help B2B companies establish the true impact of social media on their business by tracking actionable metrics. Since then, our offices have been buzzing with talented innovators who are driven to create a meaningful social media experience for B2B.
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Google Cloud Natural Language API
Get insightful text analysis with machine learning that extracts, analyzes, and stores text. Train high-quality machine learning custom models without a single line of code with AutoML. Apply natural language understanding (NLU) to apps with Natural Language API. Use entity analysis to find and label fields within a document, including emails, chat, and social media, and then sentiment analysis to understand customer opinions to find actionable product and UX insights. Natural Language with speech-to-text API extracts insights from audio. Vision API adds optical character recognition (OCR) for scanned docs. Translation API understands sentiments in multiple languages. Use custom entity extraction to identify domain-specific entities within documents, many of which don’t appear in standard language models, without having to spend time or money on manual analysis. Train your own high-quality machine learning custom models to classify, extract, and detect sentiment.
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