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Lumen by Talkwalker is a social listening, media monitoring, and social benchmarking platform that helps brands monitor conversations, measure performance, and act on emerging trends. Formerly Talkwalker, the platform provides the same data, reports, workflows, and integrations under its new Lumen by Talkwalker name. It helps organizations track millions of conversations across social, digital, media, and AI channels. Teams can use Lumen by Talkwalker to protect brand reputation, monitor sentiment, benchmark competitors, guide product development, and improve PR and marketing strategies. The platform supports use cases across PR and communications, social marketing, consumer insights, and agencies. Built for brands that need real-time consumer and media intelligence, Lumen by Talkwalker helps teams see what others miss and make smarter decisions faster.

Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.