ES Engage

Empower consumer products sales leaders to step up as profit and loss (P&L) owners who drive revenue, volume, and profitability. Increase revenue, volume, and profitability with end-to-end processes for trade management. Enable consumer products sales leaders to oversee trade promotion planning and management, advanced trade management analytics, and customer business planning with SAP Trade Management. Use our integrated tool for customer business planning to plan more accurately, identify plan deviations faster, and react to deviations more effectively. Drive price, volume, and margin toward company targets in real-time. Combine manufacturer and retailer perspectives and communicate and negotiate with your customers in their language. Integrate volume, margin, assortment, promotion, and financial planning and match deductions to promotion invoices to speed the clearing process. Enable users to run a closed-loop process, from budget planning to execution and settlement.

Shopkick by Trax is a shopper engagement platform that gamifies the shopping experience by rewarding consumers for actions such as viewing content, engaging with products in-store, and making purchases. Unlike traditional discount-based promotions, Shopkick incentivizes consumer behavior through "kicks," which can be earned by scanning UPC codes, watching videos, or submitting receipts. This approach encourages impulse purchases, with 98% of consumers willing to try a new brand if it's featured in the Shopkick app. It offers top-of-funnel solutions like video, lookbooks, in-app messaging, and push notifications to drive brand awareness and consumer sentiment during critical moments. Shopkick provides first-party data and detailed reporting, including demographics, location, basket analysis, and purchase behavior, giving brands complete visibility and confidence in their campaigns.