Audience
Consumer packaged goods (CPG) brands wanting a tool to boost in-store engagement and drive sales through gamified, data-driven shopper experiences
About Shopkick
Shopkick by Trax is a shopper engagement platform that gamifies the shopping experience by rewarding consumers for actions such as viewing content, engaging with products in-store, and making purchases. Unlike traditional discount-based promotions, Shopkick incentivizes consumer behavior through "kicks," which can be earned by scanning UPC codes, watching videos, or submitting receipts. This approach encourages impulse purchases, with 98% of consumers willing to try a new brand if it's featured in the Shopkick app. It offers top-of-funnel solutions like video, lookbooks, in-app messaging, and push notifications to drive brand awareness and consumer sentiment during critical moments. Shopkick provides first-party data and detailed reporting, including demographics, location, basket analysis, and purchase behavior, giving brands complete visibility and confidence in their campaigns.
Other Popular Alternatives & Related Software
Checkout51
Checkout 51 enables brands to deploy digital coupon and cash-back campaigns by reaching millions of members via mobile app, website, and web extensions. Brands can use smart segmentation to tailor incentives in real time based on consumer behavior (trial, loyalty, repeat, and recovery). With mobile and web presence, they meet consumers where they are. The platform offers tracking and reporting capabilities so brands can gain a rich understanding of purchase behavior, measure campaign performance against household penetration, trial and repeat metrics, and optimize their strategy. On the consumer side, members browse offers, shop in-store, upload receipts or link loyalty cards for verification, and earn cash-back. The pay-for-performance model means brands only pay when a member redeems an offer. Shopping-trip analytics, basket-data segmentation, and direct-to-consumer feedback are available for deeper insights.
Learn more
FTX Digital Signage
In an increasingly tech-driven society, in-store digital advertising captures consumer attention, driving sales with promotion and product education. Dynamic graphics and animation draw customers’ eyes. Rotating digital advertisements allow multiple promotions to hit a single consumer at the optimum time to launch impulse buys. FasTrax Solutions Digital Signage includes a full suite of tools that will simplify your in-store marketing. FTx Digital Signage syncs with FasTrax Solutions’ Point of Sale system to update pricing on your digital menus and signs automatically when you use the Products Feature. POS customer facing displays educate customers on promotions, enticing them to make impulse purchases at the register. Use FasTrax digital signs and menus to promote slow moving products and create awareness for new ones, while simultaneously building store loyalty.
Learn more
Snipp
Our modular customer acquisition, engagement and retention platform enables multichannel brands across industries to implement omnichannel, objectives-led, ROI-driven, data-rich programs. Brands can run simple one-off reward-based promotions to ongoing loyalty programs and periodic rebate marketing programs, all from a single technology vendor. Create instant win games, sweepstakes GWP, and social media campaigns for consumers to win big while having fun. Setup, legal and fulfillment too. Modular customer loyalty platform to Build lifelong loyalty by rewarding consumers for purchase and non-purchase behavior to encourage deeper engagement. Capture and make sense of complex consumer behavior and purchase patterns. Turn this invaluable information into actionable insights to improve personalization and engagement. Rebates are streamlined through digital receipts processing. Flexible, efficient, easy-to-use, scalable, and secure.
Learn more
Odore
Efficiently manage lead generation across numerous platforms in one central hub, collect valuable first-party data, track clear ROI with Odore attribution, and influence purchase decisions using targeted content at the point of sale. Harness campaign and customer data to enhance basket size, stimulate cross-category growth, and boost customer LTV, while personalizing content for each customer to encourage repeat purchases. Engage in organic marketing strategies, fostering brand advocacy through loyalty programs and referrals. Minimize churn with well-timed, relevant communication tailored to customer behaviors and intentions. Seize high-intent customers and maximize opportunities through timely offers for win-backs, abandoned carts, and on-site triggers. Maintain brand prominence by delivering the right content, effectively outshining competitors' initiatives.
Learn more
Integrations
No integrations listed.
Company Information
Trax
United States
traxretail.com/solutions/trax-engagement/shopkick/
Videos and Screen Captures
Other Useful Business Software
Ship Agents Faster
Gemini Enterprise Agent Platform lets you rapidly build, scale, govern and optimize production-ready agents grounded in your organization's data. The platform enables developers to build custom or pre-built agents for virtually any use case. New customers get $300 in free credits.
Product Details
Platforms Supported
Cloud
Training
Documentation
Live Online
In Person
Videos
Support
Phone Support
Online
