Audience

Companies of all sizes

About D&B Lattice

D&B Lattice (formerly Lattice Engines). ABM programs require marketers to be able to aggregate and consolidate all data, as well map and organized data by account, buying center and contact hierarchies. This gives team the ability to create targeted campaigns that engage prospects and customers in a meaningful way. Marketers need AI to predict and identify who will buy, what they'll buy and when. This means going beyond scoring accounts, but also identifying if buying committees have formed, assessing the buying stage and delivering the next best offer. Personalized campaigns see 2x the engagement rates and 3x the close rates of routine campaigns. Use AI-powered insights to create specific messaging for each persona tier at target accounts and activate them across all channels. Its critical for any successful ABM program that customer data is safe and handled with care. Review all the policy of all technology solutions to ensure data is compliant with GDPR and other standards.

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Integrations

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Company Information

Dun & Bradstreet
Founded: 1841
United States
www.lattice-engines.com

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Product Details

Platforms Supported
Cloud
Training
Documentation
Live Online
Webinars
In Person
Support
Phone Support

D&B Lattice Frequently Asked Questions

Q: What kinds of users and organization types does D&B Lattice work with?
Q: What languages does D&B Lattice support in their product?
Q: What kind of support options does D&B Lattice offer?
Q: What other applications or services does D&B Lattice integrate with?
Q: What type of training does D&B Lattice provide?

D&B Lattice Product Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

D&B Lattice Additional Categories