Audience
Companies of all sizes
About D&B Lattice
D&B Lattice (formerly Lattice Engines). ABM programs require marketers to be able to aggregate and consolidate all data, as well map and organized data by account, buying center and contact hierarchies. This gives team the ability to create targeted campaigns that engage prospects and customers in a meaningful way. Marketers need AI to predict and identify who will buy, what they'll buy and when. This means going beyond scoring accounts, but also identifying if buying committees have formed, assessing the buying stage and delivering the next best offer. Personalized campaigns see 2x the engagement rates and 3x the close rates of routine campaigns. Use AI-powered insights to create specific messaging for each persona tier at target accounts and activate them across all channels. Its critical for any successful ABM program that customer data is safe and handled with care. Review all the policy of all technology solutions to ensure data is compliant with GDPR and other standards.
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Integrations
Company Information
Dun & Bradstreet
Founded: 1841
United States
www.lattice-engines.com
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Product Details
Platforms Supported
Cloud
Training
Documentation
Live Online
Webinars
In Person
Support
Phone Support
D&B Lattice Frequently Asked Questions
D&B Lattice Product Features
Account Based Marketing
Analytics
Supported
Campaign Personalization
Supported
Customer Segmentation
Supported
Engagement Monitoring
Supported
Lead Nurturing
Supported
Lead Scoring
Supported
Progress Tracking
Supported
Prospecting Tools
Supported
Target Account Identification
Supported
