Audience
E-commerce brands and online stores selling on their own websites (WooCommerce, Shopify)
About Caltrixio
Caltrixio is an email marketing and automation platform for online retailers selling through their own stores. It helps merchants send campaigns and behavior-triggered messages based on customer activity, including product browsing, cart or checkout abandonment, purchases, and periods of inactivity. The platform includes automated email flows and templates for welcome, abandoned checkout, browse abandonment, post-purchase, and win-back messages, along with customer segmentation, campaign editing, signup forms, preference management, and revenue attribution. It supports permission-based list practices, including domain authentication and suppression controls. Store connections are described for WooCommerce and Shopify, while other storefronts can connect using a tracking script. The service is intended for e-commerce teams seeking to manage customer email marketing and repeat-purchase campaigns from a single web-based service.