Audience
Advertisers and brands looking for a solution to quantify the impact of their campaigns
About Amazon Brand Lift
Your brand can use Amazon Brand Lift to measure the recognition, attitudes, preferences, favorability, intention, and recall of customer ads. The participation of the Amazon Shopper Panel community helps provide insights into the impact of your campaigns in the context of your brand measurement goals. Amazon's Brand Lift studios are designed for advertisers to quantify the impact of their campaigns on the top and middle parts of the marketing funnel clearly, easily, quickly, and safely. Amazon's Brand Lift lets you see the overall increase in brand statistics for your ads, as well as analyze the aggregate survey results by audience segment, including age range, family income, gender identity, frequency of ads, type of ad, and device. Choose which campaign to measure, create survey questions using guidance templates, and review your study results on demand. You can also receive results directly through the Amazon Ads API.
Other Popular Alternatives & Related Software
Amazon Omnichannel Metrics
CMO insights can help advertisers adjust budget allocation, optimize campaign tactics, and maximize media return on investment (ROI). CMOs create a unified view of your campaigns, offering a holistic sales funnel marketing strategy. Advertisers can measure the impact of top, middle, and bottom funnel strategies and tactics. Online article-level reports in CMO show the relationship between audiences, locations, and ad creatives in terms of results. CMOs provide agility to optimize and drive campaign effectiveness. Omnichannel Statistics (OCM) is one way that advertisers can measure the aggregate and total impact of their advertising tactics on shopping activities on Amazon and off Amazon while campaigns are still in the middle of the advertising period. CMOs include insights from all channels on Amazon and off Amazon, as well as online and offline shopping activities. All Amazon Ads products offer privacy and security, and all reports are aggregated and anonymized.
Learn more
MRI-Simmons
MRI-Simmons is a leading provider of actionable insights on the American consumer, offering comprehensive data on consumer attitudes, behaviors, and media usage. It is a consumer insights and activation engine that informs marketing strategy and streamlines data usage to drive business results. MRI-Simmons features intuitive navigation, interactive charts for visual storytelling, and shareable reports and dashboards designed to enhance collaboration. It enables self-service activation, allowing users to fulfill audiences to any DMP, DSP, SSP, or addressable media. MRI-Simmons' USA study is a nationally representative survey providing insights into consumer attitudes, behaviors, media preferences, and more. It employs address-based probabilistic sampling, measuring real people randomly chosen to represent the U.S. population. This methodological approach ensures the stability of insights and provides an accurate view of the American consumer.
Learn more
Quartile
We help you plan, optimize and grow your Amazon results. A Sophisticated PPC Platform That Manages Campaigns Dynamically for Maximum Performance. Set Your Goals and Let The System Optimize Your Campaigns. Quartile enables brands and agencies to scale campaigns across Amazon Advertising. Quartile is a global leader with around 2% of all Amazon advertising spend under management across 11 countries. With state-of-the-art machine learning, we help brands maximize their presence on the largest e-commerce platform on the planet. Our smart ads have higher conversion rates boosting sales and rankings. We leverage on a massive amount of data to train our models to make the most accurate decisions. An autonomous platform that adjusts and optimizes campaigns dynamically. With experience across 11 different Amazon markets we can help you get instant global presence.
Learn more
Amazon GameLift
Amazon GameLift is a dedicated game server hosting solution that deploys, operates, and scales cloud servers for multiplayer games. Whether you’re looking for a fully managed solution, or just the feature you need, GameLift leverages the power of AWS to deliver the best latency possible, low player wait times, and maximum cost savings. Amazon GameLift leverages the AWS global infrastructure for managing game servers. Match players into game sessions and autoscale that start one, hundreds, or even thousands of instances simultaneously, without thinking about scaling with fluctuating player demand. Game services provide basic multiplayer game support, like matchmaking, session directory, player data, and player analytics. With AWS, you can use services like AWS Lambda that provide serverless, scalable, and flexible computing, or features in services like Amazon GameLift FlexMatch, for matchmaking.
Learn more
Company Information
Amazon
Founded: 1994
United States
advertising.amazon.com/measurement-analytics/brand-lift
Videos and Screen Captures
Other Useful Business Software
Fully Managed MySQL, PostgreSQL, and SQL Server
Cloud SQL handles your database ops end to end, so you can focus on your app.
Product Details
Platforms Supported
Cloud
Training
Documentation
Webinars
In Person
Videos
Support
Phone Support
24/7 Live Support
Online
