Best Enterprise Marketing Attribution Software

📢 Calling all marketers! Unleash the potential of your marketing dashboards with high-quality campaign data. Say good-bye to missing or inaccurate data and get reliable insights that propel your campaigns to new heights. UTM parameters and marketing conventions play a crucial role in tracking the success of advertising campaigns. By adding them to your URLs, you unlock valuable insights uncovering which ads are driving the most traffic, conversions, and ultimately, revenue! 📈💸 But UTM tagging is tedious, time-consuming & error prone. That's where we help you automate, standardize, error-proof your campaign URLs & save a ton of time! CampaignTrackly is the ultimate time-saving tool that ensures accurate reporting data for your marketing campaigns! 🎉💪 With our automated marketing conventions, UTM builder, and link shortener tools, you can wave goodbye to tedious, error-prone spreadsheet work and send data to key platforms with a click. Unlock your marketing success. Try us today

All your affiliate data in one dashboard and your marketing tools. We have worked in the affiliate marketing industry for many years. During this time, we have developed various tools to help our previous employer - including conversion tracking, affiliate data reporting, affiliate link testing, automation of content sorting through algorithms, deeplink generation and more. In January 2017, we finally managed to create an integration that links our affiliate conversion data with Google Analytics. Realizing the potential of this tool, we founded wecantrack in January 2019 to offer this solution among more integrations to affiliates. We are excited to be fully focused on wecantrack, and helping our clients set up proper conversion tracking. We know that affiliate marketing is becoming a more challenging industry every year, with so many restrictions and increasing competition. But being able to fully monitor every channel and website element is more important than ever!

Advertisers worldwide use Kochava to measure what matters most across any channel, any device, and any audience. Founded in 2011 as one of the first mobile measurement partners (MMPs), Kochava now supports campaign measurement on mobile and beyond. Tap into multi-touch attribution, modern MMM, and always-on incremental measurement disciplines to achieve a data-driven, privacy-durable growth strategy. Know which omnichannel tactics drive customer acquisition and retention across connected devices. Key features include: omnichannel app attribution & analytics, cost & ROI measurement, deep linking, marketing data management & ETL support, ad fraud detection & prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, CTV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with thousands of ad networks, CTV platforms, publishers & more.

Triple Whale lets you easily manage and automate analytics, attribution, merchandising, forecasting and more—in the palm of your hand. We simplify, inform & save you time! No need to flip between tabs & apps. We integrate ecommerce & marketing data from all your favorite tools: TikTok, Facebook, Google, and more. Triple Whale lets you: - Trust your attribution data to make better decisions. - Seamlessly gain insight into what is and isn't working - Forecast & track your most crucial DTC metrics - Track and visualize your customer journeys across channels - Easily determine top performing creatives and themes - Gain data insights from our AI with anomaly detection and recommendations We’re building AI to help you reduce errors and operate better across all your tools. Run your entire Shopify store from a dashboard in your pocket.

CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation—resulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center. Unify communications across your entire organization with our phone, text, online form, and live chat tools. More than 100,000 users around the globe trust CallTrackingMetrics to manage communications for their marketing, sales, and service teams. Call tracking features include reliable dynamic number insertion (DNI) for session-level attribution, local, toll-free, and vanity tracking numbers, and omnichannel attribution across calls, texts, form fills, and chats. Key contact center features include a browser-based softphone, smart routing options, SMS campaigns, automated call scoring, and smart dialer functionality.

BL.INK branded, shortened URLs and QR codes deliver consistent, structured campaign- and asset-level data. This data can integrate directly into Adobe Analytics and other tools to deliver advanced marketing attribution and marketing ROI reporting. Our platform can capture every customer engagement, including offline engagement, with unlimited data fields, admin tools, approval workflows, and more. We help ensure that every single link delivers consistent marketing data for cross-channel reporting, whether the link or QR code is used in social media, email, store signage, TV ads, content marketing, digital ads, or other media. BL.INK data provides granular insights into which channels drive conversions, so brands can refine and streamline marketing programs while improving engagement. BL.INK is HIPAA compliant, SOC2 Type 2 accredited, encrypts data in transit and at rest, and conducts ongoing security compliance reviews.

Mayze is THE tool to prove if your marketing actions have an impact on your business. With Mayze, you have: 🔗 All your Marketing data in one place 📊 Your Marketing stats and KPIs in real-time ✨ The proof that your marketing actions have an impact Mayze starts by aggregating your marketing data: Site, LinkedIn, SEO, E-mailing on your Data Manager via API. Once connected, you can view all your data in real time on your monthly dashboard. Finally, on your MagicGraph, you can correlate your data with your historized marketing actions, so you can see their impact at a glance. Currently available connections: - Google Analytics 4 - Google Search Console - LinkedIn - HubSpot - ActiveCampaign - Brevo - Mailchimp Soon, you'll find personalized tips based on your data to optimize it, as well as tips based on your marketing action history to help you understand what has worked and is bringing you leads.

Klaviyo is an enterprise-level, cloud-based email marketing software solution for eCommerce companies. With powerful segmentation, one-click integrations, ROI-based reporting, website tracking, pre-built autoresponders, custom activity fields, drag-and-drop email design, and 360° customer profiles, Klaviyo helps brands drive more sales with its super-targeted and highly relevant marketing capabilities. With Klaviyo, users can pull in important data from their eCommerce platform and/or website and put this data to work to help personalize marketing content and optimize business performance. The solution also supports integration with payment processing and point of sale (POS) software solutions, such as Magento, Shopify, and WooCommerce.

Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more. Use award-winning tools to turn vast streams of web data into insights that everyone can act on. We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views. We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly. We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. Reporting visits and measuring page views isn’t enough anymore. To really take advantage of the power of the web, you need to measure customer pathing, traffic sources, content effectiveness, and video engagement. You need to know more than who’s coming to your site. You need to know why. To know the best page or product to show them.

Track, Test and Optimize all your marketing with One tool: CPV Lab. CPV Lab is an ad tracking software that helps affiliate marketers and media buyers to keep track of their marketing performance across multiple channels. It is integrated with Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, Clickbank via API. Also, it has S2S integrations with more than 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, etc With an affiliate link tracker like CPV Lab you can easily: - get all your data about your campaigns in one dashboard - split test your offers and landing pages - multivariate testing of your landing pages with MV Lab - get information about cost and conversions in one place - cookieless tracking with direct tracking - Optimize your campaigns and increase ROI with the power of data analytics - fraud detection with Bot and Proxy filtering - available both as self-hosted or cloud based tracker (CPV One)

Gamers, Earn more from your gaming links using gaming ads! LootLabs is a gaming ad-tech company that provides a platform for UGC (User Generated Content) creators to monetize their content. UGC creators often face difficulties in earning revenue from their content, which can limit their ability to produce high-quality work. LootLabs aims to solve this problem by helping UGC creators monetize their content for free, allowing them to focus on creating amazing content for their audiences. The company was founded by gamers and content creators, and the team includes ad-tech veterans, marketing experts, and gaming enthusiasts. LootLabs helps UGC creators by managing the marketing and advertising side of things, allowing them to focus on their creative work. By doing so, LootLabs aims to provide UGC users with more high-quality content to enjoy.

JustControl.it is a marketing-focused platform enabling businesses to gain full control over their ad spending, evaluate campaign performance across a wide range of channels, and get up-to-date reports on virtually every performance metric. Automate data collection and processing for your campaigns via cross-channel analytics solution.

Connecting all marketing data. See the value and ROAS of every marketing touchpoint. Multi-touch marketing attribution models. Get all your marketing data and metrics into any tool. Optimize marketing ROI for all channels. Connecting all marketing data with our marketing attribution platform give marketers an increase in marketing ROI of 15-44%. Measure ROI for every channel, campaign, keyword and creative. Take into account cancellations, returns and offline conversions from CRM. Automate collecting all marketing data and minimize time spent on preparing and formatting. Focus instead on insights. With our advanced marketing attribution software, you can easily use all your data where and when you need. With our connectors and APIs it's easy to consume the data in any tool. Analyze and optimize customer journeys across all touch-points. Our marketing attribution software and budget optimiser helps you save time when optimising budgets.

Heap is an insight automation infrastructure for every business. Innovative and feature-rich, Heap helps companies automate user analytics so they can focus on their core business. Heap products include Core, Attribution, Conversion, Enrichment, and Warehouses.

Oribi is your all-in-one Marketing Analytics tool. We empower businesses of all sizes to make smarter, data-driven decisions with our cutting-edge technology, powerful features, and top-notch optimization guidance. Oribi highlights what requires your attention and turns your data into action. Get actionable insights to drive results. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Oribi highlights what requires your attention and turns your data into action. Without using any code at all, Oribi’s Magic Events technology tracks everything visitors do on your website—every button click, form submission, page visit, or purchase, making you completely independent from developers.

Measured provides marketing attribution & cross-channel view across all media channels, PLUS media incrementality testing. Turn on 100+ audience level experiments across Google, Facebook and on 70+ integrated media platforms. Identify Media Waste, Test for Scale. Capture up to 30% marketing efficiency. Powered by incrementality measurement. Ask us for a FREE demo today! Solutions provided: - Marketing Attribution, Cross-Channel View of Marketing Spend - 70+ integrations on major media platform like Google, Facebook, Verizon Media, Criteo, AdRoll, SnapChat, YouTube, and more! - Run always-on, A/B, incrementality tests seamlessly - Integration is easy, be up and running in less than 24 hours - Understand maximum, efficient spend levels without an expensive stress test

Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution that combines mobile attribution with industry-leading cost aggregation, flexible ROI analytics, and automatic loading directly into your BI tools. With Singular you are able to - Measure and report on all the channels you work with - Analyze ROI by combining attribution with leading cost aggregation - Track and analyze across the entire user lifecycle - Block more fraud with best-in-class fraud prevention - Monitor a single managed pipeline with a plug-and-play solution to extract, transform and load analysis-ready marketing data into your chosen data warehouse Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

OWOX is a no-code digital analytics platform that makes advanced analytics accessible to everyone. OWOX provides data collection from 135+ marketing sources. The service collects first-party data, cleans, maps, normalizes and blends it with marketing data across all channels and devices. You can eliminate hours of routine work with automated data transfers, data preparation, and reporting. With OWOX you get reports of any complexity based on complete data you can trust, compare the effectiveness of marketing channels and user cohorts, and make timely decisions. A large number of native integrations are offered, including Google Analytics, Google Analytics 4, Google AdWords, Google BigQuery, Google Data Studio, Google Sheets, Power BI, Tableau, Looker, HubSpot, Mailchimp, AppsFlyer, and more.

AI Driven Campaign Optimization. Deep learning algorithms converts unique users into your ideal marketing plan. Not every conversion happens right away. When a user arrives at your site, Attributy dives into their historical data up to several months before, recognizing past touchpoints that might influence a purchase decision. This allows the dynamic attribution algorithm to model an extremely accurate picture of a channel’s value. Single-channel attribution tools fall short. Most overestimate the impact of the channel they measure, while underestimating the cumulative, long-term effects of a whole campaign. Attributy’s artificial intelligence algorithm focuses on the user, following individual customer journeys from first touchpoint to purchase. Each ad seen is given credit proportional to its true value in customer conversions.

NestAds, built exclusively for Shopify merchants, is an efficient ad management and marketing attribution software. Streamlining data from various ad channels into one dashboard, NestAds eliminates manual work, allowing effortless tracking of crucial ad metrics for insightful ad performance analysis. The unique feature is the server-side tracking pixel based on first-party customer purchase data, overcoming iOS 14 limitations and cookieless browsing challenges. NestAds also employs a multi-touch attribution model to pinpoint sales-driving ads and touchpoints, offering flexibility with attribution windows from 1 to 90 days. This data-driven approach optimizes ad spend, reducing waste and maximizing your ROAS. NestAds dashboard presents customer journey data in a timeline format, facilitating a clear understanding of your customer engagement across touchpoints, complete with detailed cohort analysis for insights into revenue generation and customer acquisition cost recovery.

Funnel is an automated data collection and marketing reporting software for marketers and data-driven companies. With Funnel, users can automatically gather all their advertising data from various platforms and sources and match them with conversion data, so they can more accurately analyze their online marketing spend and report ROI. Funnel offers integrations with more than 300 marketing and advertising platforms.

Leadtosale offer a tracking solution for lead generation dependent businesses, whether they're: Looking for a way to start tracking customers their on-site in the tools they use, like Google Analytics, Google Ads, Facebook Ads and HubSpot. Wanting to expand their tracking to include phone calls leads, attributed back to web sessions. Close the loop on their tracking with CRM integrations which send revenue data back to their online marketing tools when leads eventually convert to sales. No worrying about implementing pixels from different providers, or making mark up changes to phone numbers. One tracking snippet does it all.

ROIVENUE™ is a marketing intelligence suite built to maximize ROI through data-driven attribution and integration. All your advertising, CRM, and web analytics data in one place. Harness the power of multi-touch attribution to get the most out of your ad spend. The customer journey does not consist of just a single touchpoint. Data-driven attribution enables you to understand the true contribution of each channel. It gives you the datapoints to allocate budgets for maximum performance. Our AI-based predictive model tells you how to reallocate your budget among channels for maximum performance. Depending on your marketing goals, you can optimize advertising channels for profit or revenue,

Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.

AnyTrack.io is a conversion tracking platform that syncs your onsite and offline conversion data with your Google Analytics, Facebook Pixel and your ad networks, so you can easily make sense of any paid or organic traffic. The AnyTrack attribution engine will intelligently route conversion data across your marketing tools, so you can fully take advantage of your multi-channel marketing campaigns, build remarketing audiences and scale your campaigns with confidence.

Stop fraud, spam, and account takeovers with 99.5% accurate browser fingerprinting as a service. Access suspicious visitor activity and geolocation at lightspeed. Integrate our API into your server-side business rules or signup process. Receive instant notifications delivered securely to your backend systems, ideal for building scalable and asynchronous processes. Powerful account takeover protection for any web application. Keep your customers' accounts safe by accurately identifying threats before they cause damage. Users that re-use passwords across multiple services are at risk of having their accounts accessed by fraudsters who purchased or hacked their account information from elsewhere. Catch these attempts by associating multiple login attempts from bot networks. Social engineering is still one of the most reliable methods for fraudsters to access accounts. Require new visitors to provide additional authentication to stop phished accounts from being accessed easily.

Key data for crucial decisions, every day. See the bigger picture, like trends in ROI over time, but never miss out on the details. We help you make confident decisions to fearlessly push your company forward. Track the data points that actually matter for decision making, translated from marketing speak to business speak. See the impact of your decisions in real time. Aphrodite is self-service, GDPR compliant, and runs on SOC 2 compliant servers. We do not keep any data, and you can unlink your accounts at any time. We think manual reporting is going the way of the dodo. With our patent-pending technology and automated daily reports, it's one click, all insights, no hassle. Stay focused on the data that matters. Cross-reference Facebook and Google account data to see ad spend, ad-generated revenue, and organic revenue. Get instant clarity on your financials.

Factor-in your marketing efforts to decode customer behaviour, optimize ROI, and determine marketing’s influence on pipeline and revenue. Robust out of the box integrations to your martech stack, resulting in a 1 week onboarding cycle. Flexible and configurable attribution engine to allocate conversion credit to relevant touchpoints. Consumer grade User Experience for Analysis, defining Custom Events and Dimensions. Library of curated templates based on the best practices from high-performing teams across the globe. Stitch customer journeys from first touch to closed won, to get an integrated view of marketing performance. AI Engine that continuously analyses and diagnoses key metrics, highlighting insights and recommendations. Get a holistic view of the entire Marketing Funnel, minus all dependencies.

Weberlo.com specializes in advanced, real-time marketing and PPC (Pay-Per-Click) attribution tools. It features cookieless tracking, ensuring accuracy and compliance with modern privacy standards. The platform helps businesses maximize their Return On Ad Spend (ROAS) through precise ad tracking insights. It offers a deep understanding of organic attribution, helping to identify profitable traffic sources. Users can explore the entire customer journey, from initial interest to post-purchase behavior. The service integrates seamlessly with various platforms, simplifying analytics and setup processes. Weberlo also focuses on optimizing ad budgets in real-time and targeting audiences precisely. Additionally, it supports tracking of lifetime customer value and integrates deeply with payment platforms to ensure accurate financial reporting. Lastly, the platform enhances ad performance by sending quality data back to ad platforms for better optimization and cost reduction.

Enabling intelligent B2C messaging on mobile, powered by robust consumer insights from “big data”. Terragon Audience Profile (TAP) as our platform UID, provides an added layer of security with complete anonymization and encryption of PII (Personal Information Identifiers). Data-powered marketing SaaS platform, accelerating growth for businesses in Africa. The profiles on the platform are already segmented according to various data sets; demographic, location, transactional, technographic and interests (sports enthusiast, fashion lovers, digital savvy consumers, etc) to guarantee superior campaign performance.