Best Marketing Analytics Software for Microsoft Excel
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Compare the Top Marketing Analytics Software that integrates with Microsoft Excel as of December 2025
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This a list of Marketing Analytics software that integrates with Microsoft Excel. Use the filters on the left to add additional filters for products that have integrations with Microsoft Excel. View the products that work with Microsoft Excel in the table below.
What is Marketing Analytics Software for Microsoft Excel?
Marketing analytics software is software that enables businesses to measure, analyze, and optimize the performance of their marketing campaigns and activities. These platforms typically offer features for tracking customer behavior, website traffic, conversion rates, social media engagement, and return on investment (ROI). Marketing analytics software uses data-driven insights to assess the effectiveness of marketing strategies, segment audiences, and improve targeting. It enables businesses to make informed decisions about their marketing efforts, enhance customer experiences, and drive higher revenue through more efficient marketing initiatives. Compare and read user reviews of the best Marketing Analytics software for Microsoft Excel currently available using the table below. This list is updated regularly.
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1
CampaignTrackly
Leafwire Digital
📢 Calling all marketers! Unleash the potential of your marketing dashboards with high-quality campaign data. Say good-bye to missing or inaccurate data and get reliable insights that propel your campaigns to new heights. UTM parameters and marketing conventions play a crucial role in tracking the success of advertising campaigns. By adding them to your URLs, you unlock valuable insights uncovering which ads are driving the most traffic, conversions, and ultimately, revenue! 📈💸 But UTM tagging is tedious, time-consuming & error prone. That's where we help you automate, standardize, error-proof your campaign URLs & save a ton of time! CampaignTrackly is the ultimate time-saving tool that ensures accurate reporting data for your marketing campaigns! 🎉💪 With our automated marketing conventions, UTM builder, and link shortener tools, you can wave goodbye to tedious, error-prone spreadsheet work and send data to key platforms with a click. Unlock your marketing success. Try us todayStarting Price: $15/month -
2
Looker
Google
Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time. -
3
Microsoft Power BI
Microsoft
Power BI is a business intelligence platform that enables users to analyze data using AI-driven tools and intuitive report creation. It consolidates data from various sources into OneLake, creating a centralized data source. This platform aids in embedding actionable insights into applications like Microsoft 365, aiding decision-making. Power BI integrates with Microsoft Fabric, enhancing data management. It offers scalability to handle large data volumes and integrates seamlessly with Microsoft services. Its AI capabilities efficiently identify patterns and generate insights. Power BI ensures data security and compliance. Its Copilot feature allows rapid report generation. Additionally, Power BI Pro offers self-service analytics, and its free version includes data modeling and visualization tools. It's known for unified data management, empowering users with accessibility and training resources. Power BI has demonstrated a significant ROI and economic benefit, as evidenced in a ForresStarting Price: $10 per user per month -
4
Marketo
Marketo
Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.Starting Price: $895 per month -
5
Improvado
Improvado
Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions. Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance. With 500+ ready-made connectors extracting over 40,000 data fields from virtually every marketing platform you use, Improvado seamlessly: - Integrates all your marketing and sales data into a unified dashboard - Normalizes disparate data structures into consistent, usable formats - Generates instant reports that previously took days to compile manually - Delivers real-time cross-channel performance insights - Automatically updates your visualization tools like Tableau, Looker, or Power BI -
6
Power My Analytics
Power My Analytics
Easily integrate the metrics you need into your favorite data visualization, analytics, spreadsheet, and database tools! Save time by skipping all the logins and manual data collection. Avoid custom development costs. Use a Power My Analytics data hub to automate the metrics you want. With just a few clicks, your hub can connect to an array of sources allowing you to consolidate your marketing data into integrated dashboards, reports, and sheets. Data is your power! With Power My Analytics as your trusty sidekick, you'll have more time to focus on work and all the metrics you need to create insightful reports that'll impress your clients or boss. Automatically collect data from over 35 popular marketing-related platforms. Easily integrate with the best tools for data visualization, analytics, spreadsheets, and databases. Save time by eliminating manual data collection.Starting Price: $9.95 per account per month -
7
UTMGuard
UTMGuard
UTMGuard is a tool that connects with your Google Analytics 4 account and scans your tracking setup to quickly detect broken, malformed, or inconsistent UTM parameters that are corrupting your campaign attribution. In about 60 seconds, UTMGuard runs dozens of rule-based checks on parameters, flagging issues such as organic traffic incorrectly tagged with UTM parameters (which compromises SEO vs. paid traffic differentiation), invalid source-medium combinations, inconsistent naming conventions (case sensitivity, naming disparities), missing parameters, or internal links carrying UTM tags that distort analytics data. UTMGuard generates clear audit reports showing exactly which links or sessions are impacted, and provides guidance on how to correct or standardize tagging practices. By catching these errors early and enforcing consistent parameter rules, the tool helps preserve data integrity, ensuring your marketing spend attribution remains accurate and decisions based on GA4 reports.Starting Price: $15 per month -
8
Adverity
Adverity GmbH
Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it. Adverity was founded in 2015 and is headquartered in Vienna with offices in London and New York, and currently works with leading brands and agencies including Unilever, Bosch, IKEA, Forbes, GroupM, Publicis, and Dentsu. -
9
MassTer
MASS Analytics
Our Marketing Mix Modeling software MassTer offers a modern approach to running Marketing Mix Modeling projects. With its user-friendly and intuitive interface, MassTer helps analytical teams perform MMM projects more efficiently. MassTer is designed to help you deliver your end-to-end Marketing Mix Modeling projects efficiently. The best industry practices and advanced modeling techniques are implemented to replicate the MMM project workflow and achieve maximum efficiency. MASS Analytics offers a contemporary MMM approach delivering faster automated and dynamic models powered by Machine Learning to accurately measure the impact of media and marketing in a complex and interactive media landscape. -
10
Calypsus
Calypsus
Supercharge your digital marketing reporting. Spending too much time aggregating data from different advertising sources? We fixed that. Built by marketers that wanted something better than the existing solutions. No more need to update complex queries in spreadsheets. Your reports are always up-to-date thanks to our realtime syncing. Aggregate your data in Calypsus & easily export to your favorite tools. Real digital marketing experts helping you with all your questions. Connect your favorite online advertising platforms such as Facebook, Instagram, Youtube, Google Ads, Google Analytics & Linkedin with just 1 click. Link platform-specific advertising metrics (such as cost data) with any Google Analytics metric and finally get that closed-loop reporting you’ve always wanted. Group your data across channels by any dimension you want: per country, customer segment, marketing campaign or profit margin. We’ll visualize the data in comprehensive reports & charts.Starting Price: $50 per month -
11
Conduit
Conduit
Conduit is an all-in-one AI Data Analyst that helps agencies centralize, analyze, and automate their marketing data. Instead of juggling multiple accounts and broken spreadsheets, Conduit connects CRMs, ad platforms, and campaign plans into a single, unified dashboard. Teams can instantly build reports and dashboards without hiring a dedicated data analyst. By automating repetitive tasks like data search, extraction, and categorization, Conduit saves time and reduces costly errors. Agencies using Conduit have cut ad budget waste by 10% and saved hundreds of hours of manual work. With over 200,000 professionals on board, Conduit is quickly becoming the go-to AI solution for modern marketing teams.Starting Price: $21 per user per month -
12
Uptempo
Uptempo
Markets change. Pivot your marketing plan faster. Uptempo helps you plan, spend and execute with agility. Uptempo’s enterprise marketing operations suite helps teams move with unprecedented speed and change direction when market conditions dictate. Uptempo is the leading SaaS provider of effective and scalable marketing ops management solutions. The company delivers the visibility, control, and agility that enterprise marketers require to optimize their marketing operations. Uptempo tames the complexity of multinational marketing campaigns, budgets, and team workflows, enabling companies to work across borders, cultures, and silos for efficiency and value. Independent research firms recognize Uptempo as a leader in marketing ops. Uptempo is the combination of BrandMaker, Allocadia, and Hive9—driven by a bold vision to help marketers lead with confidence and love their jobs. -
13
Causemo Insights
Causemo
GivingDNA was purpose built to help you discover, segment, and identify your most valuable donors and advocates. GivingDNA helps fundraisers see the stories in their data and make better fundraising decisions. In a single platform, you can transform the way you identify, segment, and most importantly engage donors, no matter where they are in their journey. We remove the guesswork, by providing blended internal and external data segments of the right donors to engage, in a clear format and automated process to make strategic fundraising simple. Our donor engagement platform is transforming the way fundraisers use internal and external data to optimize portfolios and solve problems. Before you can engage your supporters, you have to know them. We gather hundreds of attributes including demographics, behavior, psychographics, affiliation, engagement channel preference and timing.Starting Price: $299 per month -
14
TiMi
TIMi
With TIMi, companies can capitalize on their corporate data to develop new ideas and make critical business decisions faster and easier than ever before. The heart of TIMi’s Integrated Platform. TIMi’s ultimate real-time AUTO-ML engine. 3D VR segmentation and visualization. Unlimited self service business Intelligence. TIMi is several orders of magnitude faster than any other solution to do the 2 most important analytical tasks: the handling of datasets (data cleaning, feature engineering, creation of KPIs) and predictive modeling. TIMi is an “ethical solution”: no “lock-in” situation, just excellence. We guarantee you a work in all serenity and without unexpected extra costs. Thanks to an original & unique software infrastructure, TIMi is optimized to offer you the greatest flexibility for the exploration phase and the highest reliability during the production phase. TIMi is the ultimate “playground” that allows your analysts to test the craziest ideas! -
15
Accutics
Accutics
Proving marketing impact requires aligned and accurate data across many tools. In a complex marketing stack, with team silos and a constantly evolving marketing mix, inconsistencies arise from various naming conventions. Accutics serves as your unified and validated data language, delivering clear and reliable marketing insights to drive your business forward. Marketing tracking is generated collaboratively. Accutics ensures that campaign creators, activation teams, and partners can always access, and apply, the latest version of your taxonomy, on any platform. Simple workflows, for standardized data without complexity. When doing marketing and cost analysis, a wide variety of data from various platforms is needed. Forbes estimates that 80% of the time to value is used cleaning it. In short: The race is over before the data arrives. Skip the manual work, and jump straight to connected, standardized, and harmonized data with Accutics.
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