Compare Business Software for Snowplow Analytics: August 2025 Reviews & Comparison

Kubit

Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai.

33 Ratings

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Google Analytics

Google

Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations.

61 Ratings

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Mailchimp

Intuit Mailchimp

Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows. Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers.

130 Ratings

Starting Price: $9.99 per month

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PagerDuty

PagerDuty, Inc. (NYSE:PD) is a leader in digital operations management. In an always-on world, organizations of all sizes trust PagerDuty to help them deliver a perfect digital experience to their customers, every time. Teams use PagerDuty to identify issues and opportunities in real time and bring together the right people to fix problems faster and prevent them in the future. PagerDuty's ecosystem of over 350+ integrations, including Slack, Zoom, ServiceNow, AWS, Microsoft Teams, Salesforce, and more, enable teams to centralize their technology stack, get a holistic view of their operations, and optimize processes within their toolsets.

44 Ratings

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Microsoft Power BI

Microsoft

Power BI is a business intelligence platform that enables users to analyze data using AI-driven tools and intuitive report creation. It consolidates data from various sources into OneLake, creating a centralized data source. This platform aids in embedding actionable insights into applications like Microsoft 365, aiding decision-making. Power BI integrates with Microsoft Fabric, enhancing data management. It offers scalability to handle large data volumes and integrates seamlessly with Microsoft services. Its AI capabilities efficiently identify patterns and generate insights. Power BI ensures data security and compliance. Its Copilot feature allows rapid report generation. Additionally, Power BI Pro offers self-service analytics, and its free version includes data modeling and visualization tools. It's known for unified data management, empowering users with accessibility and training resources. Power BI has demonstrated a significant ROI and economic benefit, as evidenced in a Forres

8 Ratings

Starting Price: $10 per user per month

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Tableau

Salesforce

Tableau, now enhanced with AI-powered capabilities and integrated with Salesforce, is an advanced analytics platform that helps businesses turn data into actionable insights. With Tableau Next, users can unlock the full potential of their data by accessing trusted AI-driven analytics. Whether deployed in the cloud, on-premises, or natively within Salesforce CRM, Tableau enables seamless data integration, powerful visualizations, and collaboration. The platform is designed to support organizations of all sizes in making data-driven decisions, while fostering a Data Culture through easy-to-use, intuitive tools for analysts, business leaders, IT leaders, and developers alike.

7 Ratings

Starting Price: $75/user/month

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CallRail

CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, chat and beyond—helping our customers get to better outcomes.

4 Ratings

Starting Price: $45.00/month

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SendGrid

Twilio SendGrid

Email is the backbone of your customer engagement. The Twilio SendGrid Email API is the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. Our flexible Email API and proprietary Mail Transfer Agent (MTA), intuitive console, powerful features, and email experts make it easy to ensure all your email gets delivered in seconds and without interruption. Monitor engagement data and optimize deliverability with our Deliverability Insights dashboard. Whether you’re sending 100 emails or 100 billion, SendGrid is built to scale. Integrate with our RESTful APIs and SMTP in minutes, with sample code libraries available in 7 languages, interactive docs, templates, and more.

8 Ratings

Starting Price: $19.95 per month

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Unbounce

Get more conversions with Unbounce landing pages. Build, launch, and optimize custom landing pages for any campaign—without developers or tech bottlenecks. Drive more leads and revenue from any web page by showing targeted popups and sticky bars to specific users. Completely avoid tech bottlenecks; any member of your team can build, launch, and optimize Unbounce landing pages, popups, and sticky bars. Easily recreate any mockup or brand concept. Build from scratch, or start from our gallery of fully customizable templates. Use the Unbounce drag and drop builder to accelerate your landing page production process, and build high-converting popups and sticky bars in minutes. Publish landing pages to WordPress, integrate with Google Analytics, and automatically pass leads to almost any email marketing tool. Plans starting at $90/mo with annual billing when you sign up through the link above and get 20% off paid plans! All plans include a 14-day free trial.

2 Ratings

Starting Price: $72 per month

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Olark

Olark Live Chat is a web-based live chat application that helps businesses interact with customers through their website. The solution delivers the easiest way to engage customers who are browsing the website through customer relationship management (CRM), eCommerce, and Help Desk platforms that provide you with powerful customer insights. Key features include team management, automated messages, searchable transcripts, real-time reporting, and more. Olark Live Chat also offers chat monitoring, targeted chat, and analytics within a suite.

2 Ratings

Starting Price: $17.00/month/user

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Optimizely One

Optimizely

Optimizely is the world's leader in Progressive Delivery and Experimentation, empowering leading companies to test and deliver new experiences and features to their customers. Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely One helps you unlock your digital potential. To create helpful, human digital experiences requires constant invention from every company. A digital experience platform (DXP) should make creating behavior-driven experiences simple, crafting sophisticated content faster, collaborating easier and anticipating customer needs possible. See how you can eliminate guesswork and make every interaction actionable. Commerce in the digital age is more than transactions, products and catalogs. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction.

2 Ratings

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Mitzu

Mitzu.io

Mitzu.io is a warehouse-native analytics platform designed for SaaS and e-commerce businesses. It enables teams to derive actionable insights directly from their data warehouses or lakes without complex data modeling or copying data into third-party systems. The platform integrates seamlessly with popular data storage solutions like Snowflake, BigQuery, Redshift, Databricks, and Trino. Mitzu's key feature is its capability to provide self-service analytics. It empowers non-technical users like product managers, marketers, and sales teams to explore data and generate insights without SQL expertise. The platform automatically generates SQL queries based on user interactions, providing real-time analytics for monitoring user behavior, feature usage, and engagement patterns. One of Mitzu's main advantages is that it works directly on raw datasets in the warehouse, eliminating the need for data duplication. Also, it works with seat-based pricing! Cheaper than the alternatives.

1 Rating

Starting Price: $95 per month

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Convert Experiences

Convert.com

Convert delivers scalable, enterprise-grade A/B testing capabilities without the enterprise price tag. You can run both frontend and backend experiments with zero flickering using its SmartInsert technology, while the platform’s 40+ stackable targeting filters and API enable sophisticated test deployment. Convert’s comprehensive toolkit includes real-time QA through Live Logs & QA Wizard, built-in hypothesis prioritization frameworks, and automated collision prevention—all backed by expert support to help you launch tests in under 30 minutes. Ensures your A/B tests load quickly and seamlessly without any visual disruptions that could impact user experience or test results. Supports both client-side and server-side testing, allowing teams to run experiments anywhere in their tech stack while managing feature flags and rollouts. Enables precise visitor segmentation based on location, behavior, devices, and custom JavaScript conditions for more accurate test. Secure and compliant ops.

Starting Price: $299.00 per month

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Iteratively

Prevent wasted time, increased costs, and poor decision-making from bad data with Iteratively. Tracking plans get your whole company on the same page about customer data. Quickly instrument analytics with code snippets and automated QA. No more data munging, capture accurate analytics right the first time. Create a consistent taxonomy and single source of truth for event definitions. Stop wasting time cleaning up bad data, ensure analytics are tracked consistently from the start. Goodbye manual QA, catch analytics bugs before they happen with automated reports and alerts. Stop leaking PII to your analytics providers, review tracking changes and configure out of the box rules. We don't store, process, or access your data. Works with 3rd party & custom data pipelines. Always up-to-date tracking plan for your entire company. Standardized naming conventions & a company-wide taxonomy. With Iteratively, finally rest assured that your analytics tracking isn't going to break.

Starting Price: $120 per month

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rakam

Rakam

rakam provides verticalized reporting features for different teams's reporting needs so, your teams are not restricted in a single interface. rakam turns the questions you ask within user interface to SQL while hiding the complexity from the end-users. rakam doesn't load any data into your data warehouse, it expects you to have all the data inside your data-warehouse and lets you analyze the data without pulling the data outside your data warehouse, the single source of truth. Link to our blog post about the topic. rakam natively supports dbt core as the data modeling layer. rakam doesn't run your dbt transformations, instead connects to your GIT repository and synchronizes your dbt models automatically. rakam can create incremental dbt models, make use of them to speed up your queries and reduce the query costs on your database. When you define aggregates in your dbt resource files, rakam creates roll-up models programmatically hiding the complexity from end-users.

Starting Price: $25 per user per month

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Upollo

Harness product, behavior, CRM signals, and more for smarter sales, customer success, and marketing that grows pipelines and accelerates NDR growth. For our users, they're adding massive revenue gains. We learn from and analyze billions of data points from businesses and users in nearly every country. Our platform is designed to empower teams to expand their user base, retain more customers, and convert more signups. Be alerted when there is intent to expand. Know where the opportunities are with opportunity size by department, job title, or engagement level. Convert high-propensity customers early, helping struggling customers to succeed. Understand why people are converting and what specific factors make them less likely to. Upollo analyzes your data in real time, delivering actionable insights within minutes. Leverage our insights to empower your teams and grow your NDR, ARR, LTV, etc.

Starting Price: $799 per month

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Airship

Thousands of the world’s leading brands rely on Airship to spark closer connections with their customers through highly contextual and relevant interactions. Only Airship’s Customer Engagement Platform takes a mobile-first, data-led approach that enables brands to focus on individuals and their needs, not which marketing channels to use. Airship makes it much simpler and more effective to grow customer lifetime value in the omnichannel era. With trillions of interactions intelligently orchestrated across mobile apps, push notifications, mobile wallet, SMS, websites, and email, Airship optimizes the entire customer journey across all digital touchpoints at scale. Getting a person to just download an app doesn’t make for a loyal customer. In fact, after a week or two, far too many people will never open the app again. What’s needed is a way to extend the app experience from acquisition and activation to engagement and loyalty.

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Y42

Datos-Intelligence GmbH

Y42 is the first fully managed Modern DataOps Cloud. It is purpose-built to help companies easily design production-ready data pipelines on top of their Google BigQuery or Snowflake cloud data warehouse. Y42 provides native integration of best-of-breed open-source data tools, comprehensive data governance, and better collaboration for data teams. With Y42, organizations enjoy increased accessibility to data and can make data-driven decisions quickly and efficiently.

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Mozart Data

Mozart Data is the all-in-one modern data platform that makes it easy to consolidate, organize, and analyze data. Start making data-driven decisions by setting up a modern data stack in an hour - no engineering required.

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BOSCO

BOSCO™ uses your data combined with our game-changing AI to accurately predict where to spend your marketing budgets for maximum success. BOSCO™ combines your internal marketing data with extensive algorithmic modeling to create personalized reporting dashboards. Our easy-to-use interface provides a single source of truth and enables marketers to make better digital marketing spending decisions using data-driven insights. Using our unique BOSCO™ Index feature, we can rank your domain against the closest competitors in your category. The BOSCO Index™ is a measure of your online footprint and how effective you are with investment in organic and paid media channels. BOSCO™ is built on data from trusted third-party domains, collected from previous digital interactions. BOSCO™ isn’t dependent on your marketing budget, but on whether you’re reaching your online potential in paid and organic search. BOSCO™ identifies ten competitors within your market and scores them.

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CorralData

CorralData is a full-service, AI-powered platform that radically simplifies unifying and analyzing data across multiple sources. With CorralData, you can access human data experts and industry-leading AI tools to easily and cost-effectively drive remarkable, data-fueled results. No coding, SQL, or engineering resources required. Here’s how CorralData works. First, unify all of your data sources using our 450+ pre-built data connectors. Our U.S.-based support team will guide you along the way. Then, begin instantly and securely unlocking powerful data insights using natural language AI questions. Or work directly with a human data expert to surface the insight you need. The CorralData platform includes everything you need to start using data to drive results in one simple, monthly subscription—stunning data visualization tools, built-in chat, custom reporting, and access to human experts. Schedule a free demo today and see how simple and easy AI-powered data can be.

Starting Price: $200/month

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Data Virtuality

Connect and centralize data. Transform your existing data landscape into a flexible data powerhouse. Data Virtuality is a data integration platform for instant data access, easy data centralization and data governance. Our Logical Data Warehouse solution combines data virtualization and materialization for the highest possible performance. Build your single source of data truth with a virtual layer on top of your existing data environment for high data quality, data governance, and fast time-to-market. Hosted in the cloud or on-premises. Data Virtuality has 3 modules: Pipes, Pipes Professional, and Logical Data Warehouse. Cut down your development time by up to 80%. Access any data in minutes and automate data workflows using SQL. Use Rapid BI Prototyping for significantly faster time-to-market. Ensure data quality for accurate, complete, and consistent data. Use metadata repositories to improve master data management.

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Kameleoon

Make better customer experiences. Our A/B testing, full-stack, and personalization platform gives marketers, product teams, and developers the power to boost engagement and conversion. Intuitive A/B testing and personalization features for every type of team. One platform for all your A/B testing, full-stack, and personalization needs. HIPAA, CCPA, and GDPR capabilities enable teams to leverage data securely. Test copy, design, or entire pages for all channels and devices without impacting performance. Unlimited variations. Developers welcome, but not required. Roll out new features with confidence. Instantly update your mobile apps. Run experiments in real-time everywhere in your tech stack. Provide every visitor with an individualized experience. Harness AI to serve relevant messaging and products to every customer based on Kameleoon Conversion Score (KCS™).

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Databricks Data Intelligence Platform

Databricks

The Databricks Data Intelligence Platform allows your entire organization to use data and AI. It’s built on a lakehouse to provide an open, unified foundation for all data and governance, and is powered by a Data Intelligence Engine that understands the uniqueness of your data. The winners in every industry will be data and AI companies. From ETL to data warehousing to generative AI, Databricks helps you simplify and accelerate your data and AI goals. Databricks combines generative AI with the unification benefits of a lakehouse to power a Data Intelligence Engine that understands the unique semantics of your data. This allows the Databricks Platform to automatically optimize performance and manage infrastructure in ways unique to your business. The Data Intelligence Engine understands your organization’s language, so search and discovery of new data is as easy as asking a question like you would to a coworker.

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Mailchimp Transactional Email (Mandrill)

Mailchimp

Transactional emails: Reach inboxes when it matters most. Deliver fast, personalized transactional emails using API or SMTP. Get the benefits of our experience sending billions of emails globally. Send personalized transactional emails that reach inboxes, not spam folders. Customize your analytics with pre-built dashboards, export API, and more. Read documentation guides, or contact our award-winning Support team for help. Use custom tagging, whitelabeling, conditional content, and more. Globally distributed infrastructure: Featuring automatic SPAM loop registration and pre-warmed dedicated IPs. Get analytics in multiple ways, plus custom tags, A/B test capabilities, and comparative reports. Utilize white-labelled click tracking, custom reverse DNS, rules engine, custom return path, and sub-accounts. That’s the average time to delivery for top 3 ISPs, sent from our MTAs to the recipient’s email server.

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Ikigai

Model improvement and incremental model updates scenario analysis through simulations using historical data. Collaborate easily with data governance, access management, and version control. Ikigai’s out-of-the-box integrations make it easy to work with all kinds of tools that are already part of your workflows. Plug into almost any data source you can think of with Ikigai’s 200+ connectors. Want to push your ML pipeline to a website or dashboard? Just integrate directly using Ikigai’s web integrations. Use triggers to run data synchronizations and retrieve updates each time you run a data automation flow. Hook into your own APIs, or create APIs for your own data stack to integrate seamlessly with Ikigai.

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adMind

Marketing stakeholders are dealing with more data from more places than ever, but what do you do when it’s not lining up, or just feels iffy – which platform, if any, is giving you valid information? And even if you knew why something was off do you have the time or expertise to log in to the code and fix it? Our team has dealt with analytics issues both in previous roles and as part of our agency so we understand the frustration that comes from not being able to trust your data. As developers, analysts and strategists our team has fixed countless analytics accounts and we can fix yours. Any analytics platform should be helping you optimize marketing profitability and conversion rates. Healthy analytics accounts tell you what you are getting for what you are spending and whether or not you’re improving in the areas that are most meaningful to your business.

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Mailgun

Sinch

Mailgun is an email automation solution that is suitable for developers. With Mailgun, users are able to access a complete cloud-based email service for tracking, sending, and receiving emails sent via their applications and websites. Mailgun supports several programming languages including Python, Ruby, PHP, Java, and C#. With Mailgun's tracking feature, users are able to track all emails and reduce the chances of getting spam.

1 Rating

Starting Price: $0.01/month/user

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Business Software for Snowplow Analytics

Top Software that integrates with Snowplow Analytics as of August 2025

Kubit

Google Analytics

Mailchimp

PagerDuty

Microsoft Power BI

Tableau

CallRail

SendGrid

Unbounce

Olark

Optimizely One

Mitzu

Convert Experiences

Iteratively

rakam

Upollo

Airship

Y42

Mozart Data

BOSCO

CorralData

Data Virtuality

Kameleoon

Databricks Data Intelligence Platform

Mailchimp Transactional Email (Mandrill)

Ikigai

adMind

Mailgun