Compare the Top Demand Generation Software for Cloud as of August 2025

What is Demand Generation Software for Cloud?

Demand generation software helps organizations identify potential customers and maximize their sales. The software helps automate processes, such as lead acquisition and nurturing, to streamline the process of creating qualified leads. It also assists in creating personalized customer interactions by leveraging data-driven insights to tailor engagements. Additionally, demand generation software enables companies to track key performance metrics for campaigns and segmented audiences. This intelligence helps create a better understanding of customer needs - ultimately leading to more targeted and effective strategies to drive revenue growth. Compare and read user reviews of the best Demand Generation software for Cloud currently available using the table below. This list is updated regularly.

  • 1
    Popl

    Popl

    Popl

    Popl gives demand generation teams a smarter, scalable way to grow pipeline from real-world interactions. Every time a rep shares their digital profile, Popl captures full lead data—including who, when, and where—then pushes it directly into your CRM. Each profile is fully customizable and can include videos, downloadable content, and CTAs aligned with your demand gen campaigns. Segment by persona or source to feed your nurture streams. Popl provides top-of-funnel visibility and real-time performance tracking, helping teams drive more leads, shorten handoff time, and prove ROI with clean data and clear attribution.
    Starting Price: Free
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  • 2
    Pipedrive

    Pipedrive

    Pipedrive

    Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier.
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    Starting Price: $24/month
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  • 3
    HubSpot CRM
    HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.
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    Starting Price: Free
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  • 4
    6sense

    6sense

    6sense

    6sense Revenue AI™ eliminates guesswork and arms your revenue team with the data and visibility it needs to create and convert high-quality pipeline into revenue. 6sense Revenue AI™ drives predictable revenue growth by eliminating the expensive, time-consuming guesswork that’s plagued B2B revenue teams for decades. Make the most of every digital investment. Illuminate hidden buyer behavior. Analyze millions of data points to surface in-market accounts. Drive the right action at the right time — across every channel. Lots of companies want what you offer, but your martech systems can’t accurately detect buyer interest. This crucial, dormant data hides in what we call the Dark Funnel™. 6sense illuminates and analyzes these insights. Automate prospect follow up with AI-powered conversational emails. With AI-powered 6sense ® Conversational Email, sales and marketers can craft personalized emails at scale that qualify and convert accounts into sales meetings.
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    BookYourData

    BookYourData

    BookYourData

    Introducing BookYourData, a pioneering B2B prospecting hub that has revolutionized the way businesses access and utilize contact data. Since our inception in 2015, we've empowered over 20,000 clients worldwide, offering them a vast reservoir of over 100 million direct B2B contacts. What sets us apart? Our unparalleled 95% accuracy guarantee. We pride ourselves on our expansive reach, covering 200+ countries and providing a diverse range of search criteria. From web technologies to ABM, our platform is versatile. But that's not all. We've curated specialized categories for healthcare professionals based on their specialties and a dedicated segment for real estate agents. This comprehensive approach ensures that no matter your industry or requirement, BookYourData is your trusted partner for precise and efficient B2B contact solutions. Dive into a world of opportunities with us and experience the difference.
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    Starting Price: $99
  • 6
    HubSpot Marketing Hub
    Grow your traffic, convert leads, and prove ROI with HubSpot Marketing Hub. An all-in-one inbound marketing software, HubSpot offers the tools that brands and marketing professionals need to build and launch effective campaigns that help their business get noticed. This includes search engine optimization (SEO), writing blogs & creating web content (CMS), leveraging social media like Facebook, LinkedIn & Twitter, and more. With Marketing Hub, we’ll help your team grow traffic, convert leads, and track your entire funnel in one place. Drag and drop your way to polished landing pages and email templates. Quickly publish blog posts that establish you as an authority on any subject and help you get found online. And you’ll be ready for visitors from any device because your content is responsive right out of the box. Get real-time SEO suggestions, and create a content strategy that adapts to the way modern search works. And much, much more.
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    Starting Price: $50 per month
  • 7
    Salesforce Marketing Cloud Account Engagement
    Salesforce Marketing Cloud Account Engagement (formerly Pardot) is the tool of choice to optimize B2B Marketing automation, without need the need of complicated IT or Development assistance. The platform is designed to help users drive high-quality leads and maintain a full pipeline to help maximize profits. The feature-rich interface offers tools for Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing, & Scoring, Multivariate Testing, Search & Social Marketing, and Website Visitor Tracking. Build lasting relationships with customers through scaled, personalized outreach, while aligning with sales and service. Build dynamic and personalized emails and landing pages with clicks, not code. Give reps full visibility into prospect engagement and seamlessly pass along leads.
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    Starting Price: $1000.00/month/user
  • 8
    DemandScience

    DemandScience

    DemandScience

    Generate Leads for a Future-Proof Sales and Marketing Funnel DemandScience is a B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers' journey from top-of-funnel to conversion. Solutions offered: • PureSyndication • PureABM • PurePush
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    Clearbit

    Clearbit

    HubSpot

    Data to power your entire business. Clearbit is the marketing data engine for all of your customer interactions. Deeply understand your customers, identify future prospects, and personalize every single marketing and sales interaction. Rely on fresh, accurate data with our proprietary real-time lookups. Then act on new information immediately, with sales alerting and job change notifications. Get company attributes like employee count, technologies used, and industry classification—and get employee details like role, seniority, and even job change notifications, right at your fingertips. With our dataset and machine learning algorithms, you’ll have all of the information you need to convert leads and grow your business. Get the right data directly into the tools you already use. We built Clearbit from the ground up to integrate right into your existing stack, providing uniform, seamless data across your sales, marketing, and analytics teams.
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    Ortto

    Ortto

    Ortto

    Connect your data, segment your audience, deliver seamless experiences, and measure success simply. Use no-code integrations to unlock data from marketing, finance, support, sales, and product into a single customer profile to reveal actions that are important to your business. Powerful segmentation allows you to target audiences based on any combination of demographic, firmographic, behavioral, event-based and transactional data. Send the right message, to the right person, at the right time. Connect with your audiences across the entire customer journey with hyper-personalized omnichannel experiences. It’s intelligent automation that feels human. Data should make decisions simpler, not more complicated. Empower your whole team to make data-driven decisions with insightful visual analytics and reports, while custom dashboards keep your team on target.
    Starting Price: $199 per month
  • 11
    LinkedIn Sales Navigator
    Target the right buyers, understand key insights, and engage with personalized outreach. Keep track of key lead and company changes. Reach and engage with prospects. Find the right people and companies with a search experience that delivers the most relevant prospects. Quickly discover the right people at your target accounts with suggestions customized for you. Automatically save the leads and accounts you are selling to and log Sales Navigator activity to CRM in a single click. Get relevant insights on your accounts and leads, including job changes. Organize your leads and accounts with tags, and take notes that can be synced back to CRM. View the expanded list of who’s viewed your profile in the last 90 days. Automatically save the prospecting leads and accounts you are selling to and log Sales Navigator activity to CRM in a single click.
    Starting Price: $64.99 per month
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    VoilaNorbert

    VoilaNorbert

    VoilaNorbert

    Hello! My name is Norbert! I can find anyone's email address. Fill up your pipeline with qualified leads and get personal with decision-makers. Build lists and contact persons of interest to build resourceful relationships. Hunt down talent and reach out with the right message, at the right time. Find the right reporters and create buzz around last new product or feature. Reach out to blogs, build links, contact authors and spread your content. Email is the best channel to build long-lasting relationships with just about anyone important to your business. Find corporate emails of decision-makers at scale to build more and better relations. Validate emails in real-time to reach real people and keep your sender score safe. Enrich contacts to target prospects with the right message, in the right place, at the right time. An accurate and up-to-date database of B2B contacts right at your fingertips.
    Starting Price: $49 per month
  • 13
    Wishpond

    Wishpond

    Wishpond Technologies

    Reach new customers and increase sales, affordably. Get the all-in-one marketing platform you need to grow your business and a team of experts doing the work for you. Join thousands of companies that trust and use our marketing solutions on a daily basis. Get all the tools you need to create online marketing campaigns to boost sales and generate leads. Beyond all the tools, you can also get your own expert Marketing Team of copywriters, Facebook Ads and Google Ads Experts, designers, video editors, SEO specialists and more – all working towards your business goals. Build your dream website with the best website builder for small businesses. Use the builder’s powerful marketing tools to create a website that attracts more traffic and increases conversions.
    Starting Price: $299.00/month
  • 14
    Leadfeeder

    Leadfeeder

    Dealfront

    Leadfeeder's B2B website visitor tracking and lead generation tool helps businesses track anonymous website visitors and turn them into qualified sales leads. Leadfeeder integrates with existing CRMs like Salesforce, HubSpot, Pipedrive, and email marketing tools like Mailchimp and ActiveCampaign to boost sales intelligence. With over 45,000 users globally, Leadfeeder is THE sales & marketing tool of choice for enhancing lead generation efforts. There's no credit card required for the 14-day trial, so you can get started immediately.
    Starting Price: $63.00/month
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    Integrate

    Integrate

    Integrate

    We connect customers with the brands they deserve. Build meaningful connections for prospects and customers that accelerate revenue with the world’s only omni-channel demand cloud. Take control of every customer journey. With your personalized demand cloud. As a B2B marketer, you’re struggling to manage lead data from an increasing number of channels and sources. People, data, processes and systems are not in alignment. As a result, your top-of-funnel demand-gen efforts are fragmented and inefficient, the customer journey is disconnected, and you can’t meet pipeline goals. The Integrate Demand Cloud empowers you to engage buyers where they are. By aligning people, data, processes and technologies it enables seamless, personalized customer journeys and advances marketing ROI.
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    BuzzStream

    BuzzStream

    BuzzStream

    Say goodbye to tedious list building and ineffective emails with the world’s best outreach CRM. BuzzStream is an end-to-end outreach platform that helps you stay organized and grow your digital PR and link building results, whether you’re a team of one or twenty. BuzzStream discovers metrics and contact information for prospects, while helping you build a database of past promoters to get dramatically more links and traffic. Get the placements you and your clients deserve with BuzzStream’s press list building and pitching features. Spend less time on spreadsheets and more time building links. BuzzStream researches prospects, monitors links, and helps you do great outreach. Get more attention for your content through earned media. BuzzStream helps you build lists and pitch influencers – so you can get real distribution for your content.
    Starting Price: $24 per month
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    Creatio

    Creatio

    Creatio

    Creatio is a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom. With Creatio, you can take advantage of a ready-to-go industry-leading CRM while also enabling users - whether business users without coding skills or professional developers - to create powerful business apps and easily automate various aspects of the company’s operations with no code. Creatio CRM is a full-fledged suite of products for marketing, sales, and service automation integrated on one no-code platform. Creatio products can be deployed as a single CRM bundle or as standalone solutions to fit your company’s exact needs. Accelerate lead-to-revenue with 360-degree customer view, advanced lead & opportunity management, omni-channel campaign automation and more. Featuring a variety of built-in tools for workflow automation, the Creatio platform allows you to create business applications of any complexity and scale.
    Starting Price: $25 per user per month
  • 18
    Replyify

    Replyify

    Replyify

    Automate Your Cold Emails & Follow-ups. Put your sales process on autopilot with effortless drip marketing. Built for companies, large and small, Replyify is free to start and affordable as you grow. A modern sales platform to automate your Account Based Marketing and create more opportunities. Drip email campaign sequences are the most efficient way for Account Executives, Sales Development, Demand Generation, Recruiters, Financial Planners, VPs and CEOs to close more deals. Replyify automates your pipeline activities to match the way you sell in real life with emails, phone calls and social selling. Connect ANY email account (Gmail, Office365 & more). We're integrated directly with Salesforce CRM. (Zapier too!!) Emails are automatically customized with the prospect's info and sent right from your inbox, not ours (psst-this increases deliverability). Send more prospecting emails, book more meetings, and close more deals with an All-In-One Platform you and your team will actually use.
    Starting Price: $19 per month
  • 19
    eTrigue

    eTrigue

    eTrigue

    eTrigue DemandCenter is a robust cloud-based marketing automation software that caters to small and midsize businesses across various industries such as healthcare, advertising, technology, utilities, transportation, and business-to-business (B2B). Intuitive and user-friendly, eTrigue DemandCenter makes it easier for you to build outbound and inbound campaigns, create email and landing pages, and generate top quality leads. With eTrigue DemandCenter, you can achieve higher marketing return on investment by effectively managing your demand generation campaigns using powerful tools for lead nurturing and scoring, lead segmentation, and anonymous visitor tracking.
    Starting Price: $600.00/month
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    Bluebird

    Bluebird

    Bluebird

    Bluebird is the revolutionary lead management system designed specifically for global companies with sales partner networks and demand generation programs. With Bluebird's proprietary and secure cloud-based technology, enterprise clients experience clarity and efficiency between marketing programs and distributed sales efforts. As a stand alone system or integrated into existing tech stacks, Bluebird ensures every campaign proves ROI, pursuit enablements are optimized, and sales cycle conversion rates improve. Some of the world’s top IT providers, manufacturers, real estate organizations, and financial services companies rely on Bluebird, which now routes more than 1 million quality leads annually to over 30,000 sales team members and partners for over 300 enterprises. Complicated workflows are made easy with seamless maintainability and deployments guaranteeing go-to-market programs, scalability, and high network adoption without the hand holding.
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    Leadfox

    Leadfox

    Leadfox Technology

    The unique visual automation module is fully integrated with each of our tools (pop-ups, banners, forms, landing pages, email, etc.). All good communication in marketing is centered around sending the right message to the right person at the right time. Create powerful, customized sales funnels according to your leads' actions and profiles. Check out the results of your automation scripts in real-time and analyze your performance. Optimize your performance by creating A/B tests for your emails in just a few seconds. Get access to a large selection of templates designed for emails, ads, and sales. Get access to a comprehensive email campaign management platform complete with send, open, click-through, and abandonment rates, all connected to our integrated CRM.
    Starting Price: $49.95 per month
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    hubsell

    hubsell

    hubsell

    hubsell provides you the contacts that you need and enables you to engage them in the way you want. hubsell contacts are on-demand generated with data accuracy above 95% and up to 25 variables per contact researched using GDPR adherent methods. hubsell campaigns enable you to reach your contacts across email, social and cold calling from one dashboard. The level at which you can customize your outreach in hubsell is unmatched in the industry. hubsell campaigns is where email marketing, social selling, and cold calling meet. Automating personalised actions across channels from a single dashboard provides you the clarity and control that is otherwise left to guesswork. Enterprise customers often have a centralized decision making process involving on average 7.2 decision makers, and painfully long sales cycles of up to 2 years for a single deal. Identify each stakeholder relevant in your sales cycle and receive all of the data on them needed to understand what is important to them.
    Starting Price: $250 per month
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    Chili Piper

    Chili Piper

    Chili Piper

    Chili Piper Meetings is a suite of automated scheduling tools that help revenue teams convert more leads into qualified meetings, faster. Our intelligent Concierge product offers a simple way for prospects to book a meeting or start a phone call immediately after submitting a form on your website. Unlike the traditional method of inbound lead management, Chili Piper uses smart rules to qualify and distribute leads to the right reps in real time. Our software also allows companies to automate lead handoff from SDR to AE and book meetings from marketing campaigns and live events. Companies like Square, Twilio, DiscoverOrg, Spotify, and Forrester use Chili Piper to create an amazing experience for their leads, and in return, convert double the amount of leads into held meetings.
    Starting Price: $15/month/user
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    Eloqua

    Eloqua

    Oracle

    Intrigue audiences with brilliantly personalized campaigns across multiple channels including email, display, search, web, video and mobile. Oracle Eloqua equips marketers with best-in-class lead and campaign management tools that help marketers engage the right audience at the right time in the buyer’s journey while providing real-time reporting and insights. The right marketing automation software can help businesses and marketers streamline engagement, drive efficiency, expose real-time insights to drive ROI. However successful demand generation, email marketing, and lead management engagement hinge on integrated and modern platforms to follow a potential customer across all digital channels to provide timely, personalized, and exceptional customer experiences. Where does your business’s marketing automation software and maturity lie in relation to your peers?
    Starting Price: $2000 per month
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    Mailarrow

    Mailarrow

    Mailarrow

    Mailarrow is an AI-powered cold email outreach software that helps companies fill their pipelines with quality leads. Convert cold prospects into warm conversations with Mailarrow. KEY FEATURES: - Unlimited Sending Mailboxes: Scale your campaigns infinitely with unlimited sending mailboxes. - Smart Inbox Rotation: Ensures your emails are sent from your group of sending mailboxes. - AI-Powered Personalization Tools: Leverage our AI-powered personalization tools to achieve higher response rates. - AI-Powered Email Warmup: Enhance and maintain high deliverability with Mailarrow's AI-powered email warmup strategy. - Integrations: Seamlessly integrate cold email into your existing processes within seconds. - Detailed Campaign Analytics: Gain valuable insights into the progress of every prospect in its outreach journey. Cold email is THE no-brainer demand generation channel your company needs to fill its pipeline to the brim. Mailarrow executes that vision to make it easy for
    Starting Price: $30 per month
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    HubSpot Customer Platform
    Put your customers first and grow better with HubSpot’s AI-powered customer platform. Connect your front office teams through a complete view of the customer journey. Use AI-powered tools to deliver a seamless customer experience Easily adapt to emerging industry trends and technologies. Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.
    Starting Price: Free
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    Marketing Evolution

    Marketing Evolution

    Marketing Evolution

    The waste in advertising epidemic is a profit killer that creates turmoil for both consumers and marketers. TrafficGuard estimates that within the next 5 years, digital advertisers will waste up to $100 million a day due to ad fraud. Such massive loss is unsustainable for omnichannel marketers and requires a good, hard look at not just spend and strategy, but also the way marketing is measured. Reach your consumers more effectively by understanding how they interact at every touchpoint across online and offline channels. Use advanced analytics to measure and optimize key performance indicators (KPIs) like campaign performance, engagement, and sales. Leverage insights and campaign recommendations to make the best decisions on your media mix, budget, creative rotation, brand-building efforts, and long-range planning. Optimize our total media investment towards business metrics, including brand consideration, demand generation and sales.
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    Ezassi

    Ezassi

    Ezassi

    A unique approach utilizing a curated and dynamic network process. A curated network of over one million expert solvers and real-time scouting using proprietary searchbot technology. What makes this unique is we are finding solvers and technology in real-time for the duration of your challenge, with great success. Customizing an open innovation & idea management platform for your innovation challenges. Open innovation management software solution with a crowdsourcing component. Whether you are looking to launch your innovation challenge to your enterprise or the world through cyber scouting or crowdsourcing technology, Ezassi’s Demand Generation tool reaches your targeted crowd. The Ezassi open innovation management software platform is a cloud solution configured for each client’s open innovation principles, strategy and desired work flow with a customized look.
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    Infer

    Infer

    IgniteTech

    Infer is artificial intelligence (AI) SaaS platform integrated with multiple MarTech solutions for predictive lead and account scoring and managing hyper-segmented profiles. Identify your most promising prospects, build hyper-targeted segments, and personalize outreach at scale to significantly increased conversion rates. Predictive lead scoring & profile management to optimize and expand your sales and marketing operations. Score large amounts of inbound leads, contacts, and accounts in real-time. Increase ROI by improving MQLs & prioritizing sales efforts on the leads/accounts that will drive the most revenue. Segment and distribute leads appropriately and fairly across sales teams. Identify the effectiveness of campaigns by market segment, to inform ongoing improvement in targeting and segmentation. Identify your most promising prospects, build hyper-targeted segments and personalize outreach at scale to significantly increase conversion rates.
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    Informa TechTarget Priority Engine
    Priority Engine™ improves marketing and sales by providing direct access to real buyers at priority-ranked accounts. See how Priority Engine supports what you do. Close more deals faster with Priority Engine Email Alerts. Receive valuable insights about the most active accounts in your territory, delivered right to your inbox. Turn your website visitors into opportunities with Inbound Converter. Priority Engine’s Inbound Converter automatically identifies in-market accounts visiting your website, appends contacts from the active buying team and enriches them with purchase intent insights to help you close.
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