Best Customer Data Platforms (CDP) for Google Analytics
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Compare the Top Customer Data Platforms (CDP) that integrate with Google Analytics as of April 2026
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This a list of Customer Data Platforms (CDP) that integrate with Google Analytics. Use the filters on the left to add additional filters for products that have integrations with Google Analytics. View the products that work with Google Analytics in the table below.
What are Customer Data Platforms (CDP) for Google Analytics?
Customer Data Platforms (CDPs) are software solutions designed to collect, unify, and manage customer data from various sources across an organization. These platforms aggregate data from different channels such as websites, social media, CRM systems, and purchase history, creating a centralized and comprehensive customer profile. CDPs allow businesses to segment and analyze customer data, enabling more personalized marketing and communication strategies. They also provide real-time data integration, ensuring that customer information is always up-to-date and accessible for decision-making. By leveraging CDPs, companies can enhance customer experiences, improve targeting, and drive better business outcomes. Compare and read user reviews of the best Customer Data Platforms (CDP) for Google Analytics currently available using the table below. This list is updated regularly.
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1
Piwik PRO
Piwik PRO
The Only Analytics Suite Designed For Data-Sensitive Industries. Use Piwik PRO to track user behavior even in the most secure areas while staying privacy-compliant, available on-premises and in the cloud. Full compliance with privacy & security laws worldwide. Piwik PRO makes it easy to comply with strict data privacy regulations. From privacy laws in the United States to all European laws and directives, including: GDPR, HIPAA, Chinese Internet Law, Russian law 526-FZ and many more. Piwik PRO offers 100% data ownership. None of it is ever sent to other servers or third parties whether you choose the On-Premises or Cloud solution. Combine data collected through Piwik PRO Analytics Suite to build highly accurate profiles of your customers and research user behavior patterns on the most granular level. Integrate first-party data from web analytics, your company’s CRM, offline sources (including CSV files), forms, and other sources. Get a complete picture of your customers’ behavior.Starting Price: $500 per month -
2
Smaply
Smaply
Smaply is the leading platform for journey management, empowering teams to design, manage, and scale customer journeys across organizations. Built for those who put customers at the heart of their operations, Smaply offers robust tools to visualize journey maps and personas, enabling clear alignment and shared understanding across departments. Getting started has never been easier – no more fear of the blank page! With Smaply AI you can create a journey map in minutes, while still being 100% in control every step of the way. With Smaply’s journey management functionality, you can create structured journey hierarchies, maintain consistency across touchpoints, and manage journeys as dynamic, living assets. The platform supports centralized governance while offering flexibility, making it ideal for scaling CX initiatives in complex organizations. One of Smaply’s key strengths is its rich ecosystem of integrations, such as Google Analytics, Microsoft 365, Jira any many more.Starting Price: €390.00/year -
3
Segment
Twilio
Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.Starting Price: $120 per month -
4
Optimizely One
Optimizely
Optimizely is the world's leader in Progressive Delivery and Experimentation, empowering leading companies to test and deliver new experiences and features to their customers. Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely One helps you unlock your digital potential. To create helpful, human digital experiences requires constant invention from every company. A digital experience platform (DXP) should make creating behavior-driven experiences simple, crafting sophisticated content faster, collaborating easier and anticipating customer needs possible. See how you can eliminate guesswork and make every interaction actionable. Commerce in the digital age is more than transactions, products and catalogs. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction. -
5
CustomerLabs 1PD Ops Platform
Customerlabs
CustomerLabs is a cloud-based digital marketing infrastructure that helps Ecommerce, SaaS, B2B and Agency marketers track, identify, segment, sync & analyze their customer data. The platform helps marketers orchestrate personalized campaigns across channels without any developer dependency. Track and collect the customer data you want from your website, app, CRM, email, service & offline channels. With identity resolution, you can map anonymous users and their activities across platforms and get a 360° view of your customers. Create customer segments based on behavior, demographics and user traits to trigger timely messages across channels. You can integrate and seamlessly sync this customer data with your existing marketing tools such as Google Analytics, Google Adwords, Mixpanel, Kissmetrics, Segment, Salesforce, Pipedrive, Zapier, Facebook and 180+ tools in real-time. Back your marketing decisions by capturing accurate customer data with CustomerLabs.Starting Price: $99.00/month -
6
OpenDQ
Infosolve Technologies, Inc
OpenDQ is an enterprise zero license cost data quality, master data management and data governance solution. Built on a modular architecture, OpenDQ scales with your enterprise data management needs. OpenDQ delivers trusted data with a machine learning and artificial intelligence based framework: Comprehensive Data Quality Matching Profiling Data/Address Standardization Master Data Management Customer 360 View Data Governance Business Glossary Meta Data ManagementStarting Price: $0 -
7
SALESmanago
Benhauer
We help eCommerce businesses grow sales through deep customer understanding and seamless multi-channel interactions. Our approach collects real-time data on transactions, preferences, and website behavior, stored and managed in our Customer Data Platform. This data powers our Omnichannel Marketing Automation and AI-driven personalization. Our platform, co-developed with e-commerce marketers, introduces innovative tools like zero-party data collection, AI email design, and flexible workflows to address e-commerce challenges. Trusted by global brands like Adidas, Converse, and Crocs, we consistently deliver a 5-10x conversion boost and 40% annual growth, recognized by G2 for excellence. Think of us as an extension of your marketing team, always focused on delivering value, starting with a custom Growth Plan tailored to your business.Starting Price: 0 -
8
Dealtale
Dealtale
Dealtale is the first No-Code data exploration platform. At Dealtale, we understand the frustrations and limitations that using multiple, complex digital tools create. So, we built a platform that integrates and prepares data for analysis and provides teams with a super-simple UI to get immediate answers—without worrying about coding, data silos, legacy data structures, data science, or engineering. Dealtale helps marketing, sales, and customer success teams analyze customer journeys at scale. Our proprietary technology collects every customer interaction on social, paid advertising, website, email, meetings, and more into one customer data center and lets you create data-driven, customer-centric revenue processes. Boost ROI and revenue by leveraging cutting-edge predictive modeling to discover the best way to invest your next marketing dollar. Easily connect dozens of business applications like your CRM, marketing automation, website, advertising, and more to Dealtale.Starting Price: $999 per month -
9
RudderStack
RudderStack
RudderStack is the smart customer data pipeline. Easily build pipelines connecting your whole customer data stack, then make them smarter by pulling analysis from your data warehouse to trigger enrichment and activation in customer tools for identity stitching and other advanced use cases. Start building smarter customer data pipelines today.Starting Price: $750/month -
10
Iteratively
Iteratively
Prevent wasted time, increased costs, and poor decision-making from bad data with Iteratively. Tracking plans get your whole company on the same page about customer data. Quickly instrument analytics with code snippets and automated QA. No more data munging, capture accurate analytics right the first time. Create a consistent taxonomy and single source of truth for event definitions. Stop wasting time cleaning up bad data, ensure analytics are tracked consistently from the start. Goodbye manual QA, catch analytics bugs before they happen with automated reports and alerts. Stop leaking PII to your analytics providers, review tracking changes and configure out of the box rules. We don't store, process, or access your data. Works with 3rd party & custom data pipelines. Always up-to-date tracking plan for your entire company. Standardized naming conventions & a company-wide taxonomy. With Iteratively, finally rest assured that your analytics tracking isn't going to break.Starting Price: $120 per month -
11
Exposebox
Exposebox
Exposebox utilizes AI-based insights and machine learning to create personalized user journeys driven by your user data. Use our platform to better engage your users and transform them into shoppers. Deliver a personalized user experience across social media, emails, SMS and onsite experiences. Automate and optimize your campaigns on different channels around specific triggers and segments. Try Exposebox today to dramatically increase engagement, ROI, and boost your revenue.Starting Price: $35 per month -
12
Skypoint AI Platform
SkyPoint Cloud
The Skypoint AI Platform is a powerful data and AI solution designed for regulated industries like healthcare, finance, and the public sector, enabling seamless data integration and advanced AI-driven automation. Built on an open-architecture data lakehouse, it consolidates structured and unstructured data into a single source of truth while ensuring governance, security, and compliance. The platform provides end-to-end AI capabilities, including business intelligence, AI agents, and copilots, helping organizations streamline operations and improve decision-making. By leveraging compound AI systems with specialized language models, retrievers, and external tools, Skypoint delivers tailored, intelligent solutions to meet industry-specific challenges.Starting Price: $24,995/month -
13
Anatics
Anatics
Data transformation and marketing analysis for enterprise. Driving confidence in your marketing investment and returns on advertising spend. Unstructured data is bad data and puts marketing decisions at risk. Extract, transform and load your data; run marketing programs with confidence. Connect and centralize your marketing data in anaticsTM. Load, normalize and transform your data in meaningful ways. Analyze and track your data; drive marketing performance. Collect, prepare and analyze all your marketing data. Say bye-bye to manually extracting data from different platforms. Fully automated data integration from more +400 data sources. Export the data to your chosen destinations. Store your raw data safely in the cloud so you can access them anytime you want. Back up your marketing plans with data. Focus your resources on action and growth, not downloading endless spreadsheets and CSV files.Starting Price: $500 per month -
14
Electrik.Ai
Electrik.Ai
Automatically ingest marketing data into any data warehouse or cloud file storage of your choice such as BigQuery, Snowflake, Redshift, Azure SQL, AWS S3, Azure Data Lake, Google Cloud Storage with our fully managed ETL pipelines in the cloud. Our hosted marketing data warehouse integrates all your marketing data and provides ad insights, cross-channel attribution, content insights, competitor Insights, and more. Our customer data platform performs identity resolution in real-time across data sources thus enabling a unified view of the customer and their journey. Electrik.AI is a cloud-based marketing analytics software and full-service platform. Electrik.AI’s Google Analytics Hit Data Extractor enriches and extracts the un-sampled hit level data sent to Google Analytics from the website or application and periodically ships it to your desired destination database/data warehouse or file/data lake.Starting Price: $49 per month -
15
Mortar
MortarAI
Mortar is the new way for your business to manage all your customer and business data. The platform takes you from data mess to data miracle, by giving you a single view of everything happening in your business, empowering you to make fast informed business decisions. Mortar saves you time, increases customer acquisition and engagement, and drives your revenue by cleansing, enhancing, and segmenting your data to give you a single unified view of your business, so while we master your data, you build your market Mortar unites all your fragmented data to give you one view of your business, so you can make better marketing and business decisions. 1. To increase engagement and conversions, monitor and access a single view of all your customers 2. Customer segmentation and data governance can increase brand trust 3. Unify your data to create a single, accurate view for all your customers 4. Multi-team empowerment through unified dataStarting Price: $119 per month -
16
DrivenIQ
DrivenIQ
DrivenIQ specializes in first party, privacy compliant consumer data and audience technologies, including Identity Resolution, Audience Curation, Data Enrichment, Data Modeling, and Consumer Data Analytics to empower marketers to collect, enrich, activate, and monetize first party data assets. DrivenIQ supplies data to some of the world's largest Brands, Agencies, and DSPs, while helping Fortune 500 companies and large enterprises forge 1:1 relationships with their ideal customers through meaningful marketing.Starting Price: Varies by product. -
17
Untitled
Untitled, LLC
Untitled AI is an AI-powered audience targeting platform that helps brands identify high-intent website visitors and convert them into buyers. The platform uses AI to build smarter, custom audience segments that improve marketing email campaigns and ad performance. Untitled AI enables marketers to uncover hidden shoppers behind paid traffic and reduce wasted ad spend while boosting return on ad spend (ROAS). Its tools provide detailed insights into user behavior, allowing brands to refine targeting and increase conversions. Trusted by over 500 clients, Untitled AI is compliant with CCPA and GDPR standards. With features like identity resolution and real-time audience activation, it supports scalable and profitable marketing efforts.Starting Price: $250 per month -
18
Adverity
Adverity GmbH
Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it. Adverity was founded in 2015 and is headquartered in Vienna with offices in London and New York, and currently works with leading brands and agencies including Unilever, Bosch, IKEA, Forbes, GroupM, Publicis, and Dentsu. -
19
Lytics
Lytics
Harness the power of first-party data to understand what your customers really want with Lytics, the customer data platform built for marketers. Lytics decision engine uses machine learning to interpret your customers' needs and help marketers deliver timely, relevant communications across multiple channels. Define your goals and let Lytics’ AI identify the levers you can pull to accelerate results and deliver ROI. Engage new and current customers with personalized messages and precision targeted campaigns. Maximize your impact with predictive marketing strategies shaped by your customers’ actions, not your assumptions. -
20
Bloomreach
Bloomreach
Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves global brands that include Williams-Sonoma, Bosch, Puma, and Marks & Spencer. -
21
BlueVenn
Upland Software
Customer Data Platform and Omnichannel Marketing Hub. Unify every customer interaction, from all devices and channels, and deliver personalized, omnichannel experiences that increase customer engagement and lifetime value. BlueVenn is a unified customer data management, compliance and customer journey orchestration platform, with analytics and machine learning, to drive highly targeted personalized engagements. Our unique drag & drop customer analytics, segmentation and predictive tools put customer insights at your fingertips, whilst the omnichannel customer journey builder personalizes every online or offline customer touch-point.Starting Price: $2,333 per month -
22
CrossEngage
CrossEngage
CrossEngage helps companies build long-lasting, valuable customer relationships. With its unique Customer Data and Prediction Platform brands can easily identify, prioritize, and activate customer audiences. Leveraging AI and predictive CRM, the SaaS solution determines the monetary impact and urgency of reaching out to customers. This yields better and more relevant customer experiences and increases customer lifetime value and ROI. The CrossEngage Customer Data and Prediction Platform collects and unifies first-party data from all sources. Hence, every marketer can determine relevant audiences through the unique power of predictive CRM and no-code modeling. With built-in audience management, campaigns can be targeted to the most valuable customers and data can be activated for engaging cross-channel customer journeys. -
23
Algonomy
Algonomy
Algonomy’s real-time CDP helps marketers provide consistent personalized customer engagement in the moment. It enables real-time activation of audiences by unifying customer identities across online and offline channels for a single view. It is built for retail with the ability to track customer behavior using 1,200+ measures and dimensions out of the box. It uses ML algorithms to create micro-segments, throw up deep insights and uncover marketing opportunities throughout the customer lifecycle. -
24
Blueshift
Blueshift
Blueshift enables brands to automate and personalize engagement across every marketing channel. Blueshift's Intelligent Customer Engagement platform leverages patented AI technology to unify, analyze, and activate comprehensive customer data across all channels and applications. With an integrated customer data platform and cross-channel marketing hub, Blueshift equips brands with everything needed to deliver seamless, real-time 1:1 experiences throughout the entire customer journey. Blueshift Customer AI combines agentic, predictive, and generative intelligence to help marketers scale 1:1 engagement—fast. From identifying high-value segments to automatically launching and optimizing campaigns, Customer AI does the heavy lifting—so your team can move faster, test more, and grow smarter. With 89% of marketing leaders saying AI helps improve timing, content recommendations, and personalized product delivery, it’s clear that smarter automation is now essential for growth. -
25
MetaRouter
MetaRouter
MetaRouter collects user events from a website or app and routes them to any third-party tool, including centralizing data in one place for storage and in-depth analysis. It can be set up with a single snippet (using analytics.js) so that, after the initial event tracking setup, marketers can add and remove tools through a UI, without requiring additional dev time.Starting Price: $70 per month -
26
Freshpaint
Perfalytics
To make better decisions you need customer data, but it shouldn't require engineers to code every event. Freshpaint detects clicks and actions automatically on your site, then sends the data to 100s of analytics and advertising tools using prebuilt integrations. Forgot to track an event? Freshpaint gives you answers today instead of two weeks from now by backfilling historical data from any new event. For digital health startups, Freshpaint signs BAAs and is 100% purpose-built to manage PHI. Developers have to implement tracking for analytics and marketing tools, but often aren't the end users of those tools. Enjoy the flexibility of a platform that enables you to move faster, and spend more time on core product development. -
27
Formaloo
Formaloo
Build beautiful forms, access-controlled databases, and highly customizable business apps without any code, all in one place! Create powerful relational databases and connect building blocks such as forms, tables, lists, charts, reports, widgets, wizards & many more to build your perfect application in minutes, not months! Power your data collection with beautiful, yet powerful online forms that don’t require any coding to set up. Capture leads, create workflows, collect payments, administer surveys, and so much more. Organize your workspace into different teams, departments, clients, and projects. Manage secure access of your team members easily and collaborate more effectively in real time. Don't settle for off-the-shelf software that doesn't fit your business perfectly. Easily create powerful custom interfaces for your business's data in minutes, without needing developers. Connect your workflow to thousands of apps and services such as Google, Facebook, Salesforce, Slack, etc.Starting Price: $9 per month -
28
Acquia CDP
Acquia
Unify customer data from multiple sources into a single, persistent customer ID. Equip cross-functional teams with machine learning insights, powering 1:1 segmentation at scale. Evolve your marketing strategies and elevate customer experiences with centralized data that delivers impactful insights. Use behavioral insights to build seamless experiences across multiple channels. A better customer data picture improves personalization, giving your marketing strategy and decisions a sharper focus. Give your whole organization universal data access to empower proper analyses at individual and aggregate levels. Utilize predictive models to craft individualized content based on behavioral data. Use persona models that create customer segments based on a vast variable pool. Deploy recommendation models to determine the next best actions for customer segments and individual customers. -
29
Dynamic Yield
Dynamic Yield
Maximize user engagement, conversions, and overall revenue with Dynamic Yield, an automated conversion optimization platform. Dynamic Yield enables users to personalize, check recommendations, monitor behavioral messaging, and make tests. Dynamic Field allows users to transform their audience data into actionable user segments. Dynamic Field also improves marketing ROI with contextualized campaigns. -
30
Leadspace
Leadspace
Connect the dots between companies and people with the leading B2B Customer Data Platform. Drive true Customer Obsession with Leadspace CDP. All the data you need to understand your customers - accurate & in real-time, in a single place. Artificial Intelligence (AI) that transforms data into clear next-step recommendations, including who to target, how & when. Turnkey integrations into Sales, Marketing & Digital Ad platforms to ensure omni-channel execution & alignment. Leadspace CDP lets you focus on driving effective Marketing & Sales, instead of spending your time managing data.
