Best Customer Data Platforms (CDP) in Germany - Page 6
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Compare the Top Customer Data Platforms (CDP) in Germany as of April 2026 - Page 6
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Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes. Bring back-office and CRM data into a unified, 360-degree customer profile. Oracle Unity Customer Data Platform gathers customer signals and applies them to the customer profile in real time so you have the most up-to-date information about your customer in every moment. Simplify and consolidate all of your online, offline, first-, second-, and third-party data sources into a dynamic and connected customer profile. Connect individual identities across devices, channels, and domains. Use advanced privacy and identity controls to build a unified, accessible profile. Organize and maintain data quality by consolidating all of your data, including real-time behavioral signals, into a single repository.
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DecisionLink ValueCloud
DecisionLink
The ValueCloud® provides the repository and architecture to store and process important customer value data, translating it into valuable insights and ultimately assets that can be shared and leveraged across the enterprise by product managers, marketers, sales people, value engineers, professional services teams and customer success/renewal teams. Customer value is the missing link and next logical evolution in Customer Relationship Management because true customer relationships are entirely dependent on Value. Yet there’s nothing in CRM or any business system that enables customer value management. Our belief is that any business looking to shift to higher value/higher margin business models must manage customer value as a strategic asset to ensure competitive differentiation, elevate conversations, achieve trusted advisor status, and ultimately accelerate business results. -
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Census
Census
Census is the operational analytics platform that syncs your data warehouse with all your favorite apps. Get your customer success, sales & marketing teams on the same page by keeping customer data in sync. No engineering favors required. Census automatically publishes SQL & dbt models from your warehouse without a line of code. Stop deciphering external APIs and maintaining custom scripts, just focus on the business outcomes. You don't want "yet another source of truth" when everything is already in your warehouse. Census works on top of your existing infrastructure. Just pick a destination app, map the data, and voila, you are done. Your data shouldn't be stuck in quarterly reports. Census empowers everyone in your business to take action. Live metrics in every app means better business operations, which leads to happier users & more revenue. -
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mediarithmics
mediarithmics
mediarithmics is the modern Customer Data Platform that helps enterprise players revolutionize growth by re-architecting consumer engagement at scale. We power real-time marketing personalization, cookie-less audience monetization, and agile data collaboration within a single technology solution. By de-siloing data across your business, we enable marketing, monetization, product, and data teams to action insights to create more compelling customer experiences. -
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Zeta CDP+
Zeta
Zeta CDP+ provides marketers with more growth opportunities than a traditional CDP. Connect all consumer data, known and unknown, into one real-time, enhanced view that continuously translates their behaviors into actionable marketing insights. We put the plus in CDP+ for a reason. Our goal is to partner with progressive marketers to grow revenue, build better customer experiences, and support digital transformation strategies. CDP + enriches marketers’ data with 2,500+ intent and interest signals, identity resolution, syndication, and activation from Zeta’s Data Cloud to deliver a more actionable, real-time view of both prospects and customers, at the individual level. Deploy personalized messaging that actually resonates. Zeta CDP+ is the only customer data management solution that delivers up to the minute interests and real-time intent signals that you can quickly activate on, resulting in higher engagement and better results. -
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Customer Link, a PwC Product, is a customer data platform that unifies your data and decades of PwC’s third party data to build a 360° view of your customers. Create better, more personalized experiences with unmatched customer data you can’t get from just any customer data platform. Activate consistent and personalized engagement across all channels and devices that meet the needs of your customers. See a holistic and dynamic customer profile that adapts to demand changes and shows you how and when to act with call-to-action triggers. Build an integrated view of individuals, households, and key segments of consumers with PwC’s AI and machine learning models. Gain transparency into your spend, channel, and customer engagement performance. See where money is potentially being wasted and discover new areas of opportunity with higher reward.
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Jitsu
Jitsu
Jitsu is open-sourced under MIT-license. We support Heroku, Docker, Docker-Compose and many other ways of deployment. Jitsu is extremely easy to use: everything can be configured with a simple UI. See the list of all destinations supported by Jitsu. Destination is either a data warehouse (database) or an external service with an API. Jitsu delivers data into a destination in a reliable fashion: if destination is down, data will be kept in an internal persistent queue and sent to destination once it become online again. Jitsu applies geo resolution during enrichment. Geo resolution means determining user's country, city, zip code (and other location data) from their IP address. Jitsu Cloud is a SaaS version of our platform. All features from the open source version are available in the cloud product. Up to 250,000 events per month are included for free. -
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HealthVerity Consent
HealthVerity
HealthVerity Consent, a cloud-based solution, helps your organization manage and govern consumer data-use permissions across internal systems and external suppliers, to ensure compliance to privacy law. By centrally managing opt-in and opt-out preferences collected across an enterprise’s numerous overlapping systems, HealthVerity Consent consolidates permissions and acts as the single source of truth. Inform all consumer data source systems, both inside the organization and across partner networks, of any change in consent permissions. By keeping all parties up-to-date with the most accurate information, compliance becomes simple and automatic. Consolidate and reconcile individual consumer data permissions in a centralized location. Rapidly deploy technology without interrupting existing systems and operations. Generate shareable, immutable log of consent permissions and consumer data requests. -
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Raptor Services
Raptor Services
Unify your customer´s touchpoints across all platforms and channels and make a personal impression no matter where you meet your customer. Unify your customer´s touchpoints across all platforms and channels and make a personal impression no matter where you meet your customer. In Raptor’s Merchandising Center you are able to use your recommendation modules as advertising space on the channels you choose. Create extra exposure around specific products and place them right in the customer’s line of sight, combining customer relevance and product promotion. Empower real-time personalized product recommendations that can help you create a unique shopping experience. This will increase your basket size, order value, revenue per visit and significantly improve the customer experience. Highly personalized e-mails with product recommendations tailored to the individual subscriber. -
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Manthan CDP++
Manthan
We design prescriptive analytics applications powered by AI; on cloud, for customer-facing businesses. Today our focus is on AI, to reimagine analytics as human intelligence never could. AI is already changing the way we do business. With your data and our AI and prescriptive analytics capabilities, we really can reimagine how you do business; reimagine your relationship with your customer in a way our human capabilities never could. In a day and age where consumers don’t just buy goods and services, but also experiences, competing and winning in retail requires treating every customer as unique. If you’re unable to run certain marketing programs today, consider a CDP. -
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Releva
Releva
Releva is the ultimate customer data platform for B2B and B2C eCommerce. It combines a powerful product demand and cash flow forecasting engine with state-of-the-art product positioning and recommendations engine for the omnichannel to deliver more than 2x growth year-over-year. In a world of ever-increasing awareness of customers’ personal data collection and usage, Releva uses a data-driven approach to automate your growth and increase your revenues. You can bring back unique personalization and product experiences to your customers across all channels in return for sharing their data only with the brand they love. Store and analyse eCommerce customer’s data, based on events. Predict their intent and recommend products that your visitors will love. Deeply embedded in the system artificial intelligence is serving best-in-the industry personalization and recommendation layer for every step of the customer journey. -
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Trunomi
Trunomi
Trunomi is the leading Data Privacy platform for businesses who want more than just a compliance suite. Our technology is preferred by businesses for privacy compliance as we are the only platform to offer comprehensive solutions without needing to see, copy or store the PII held by your business. Instead, Trunomi uses only metadata to provide seamless Privacy Services – making it fast and secure to implement and making it a truly Privacy-by-Design service. Automate necessary actions against any data sets when time periods expire – based on rules defined by you. Match personal data records across databases and systems and combine them into a single record. Visualise where data travels across systems, partners and borders, and map where it is stored. Understand where source data ends up in your business, and where it gets copied to and from. -
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EPICA
EPICA
Under the partnership, EPICA moved its prediction platform to Azure, Microsoft's cloud platform, giving our clients and suppliers instant and secure access to EPICA’s data science tools. Companies are using the EPICA Platform and Sophia® AI to anticipate and outperform competition. Easily integrate your current technological stack with our frictionless implementation process. Detect patterns to anticipate your customer's next move through highly accurate predictions over your customer purchase intentions. Discover the chances of purchase of each shopper or build your own audience to test the chances over and action (or product). Create the personalized experience your customers expect in exchange the data they share. Deliver an immersive and coherent experience within your store and / or your ads campaigns. The secret behind highly accurate predictions is the quality and amount of data from which the AI engine can learn. -
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NIQ Activate
NIQ Activate
Helping retailers and brands collaborate to grow customer value. Omnichannel personalization, retail media, and data monetization solutions for grocery, drug and specialty retailers and their brands. Self-serve customer analytics and targeting, powered by data science automation. AI-driven one-to-one marketing interactions at scale across all channels. Out of the box brand collaboration. Monetize your data and media assets. Leveraging AI, NIQ Activate's retail media solution enables retailers to increase their margins by accelerating the launch of their retail media network with an end to end solution for data management, automated activation and measurement & attribution. NIQ Activate's’ retail media solution enables retailers and brands to proactively identify risks and opportunities for offers and advertisements. Leveraging NIQ Activate's predictive audience-building powers to create hyper-targeted ads that match the customer preferences and the brands’ objectives. -
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OptioPay
OptioPay
Encourage your customers to opt in to share their data in return for exclusive offers based on their real interests, financial situation and buying behaviour. Attract new customers & increase frequency with existing ones. Offer sustainability rewards, driving customer loyalty. Gain data insights to drive personalization & AI. Generate new revenue and strengthen cross-selling & upselling capabilities. Get a safeguard against competition. We save your resources through "innovation as a service". 100% performance marketing, based on spending behaviour & financial data-driven audiences. Working with state of the art encryption & security technology. An entire platform managed for you. No technical implementation on your side. Driven by kindness, mastery, honesty, reliability and mutual respect. Empower customers to take control of their data. 100% explicit opt-in for data utilization. -
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Perx Lifestyle Marketing Platform
Perx Technologies
Singapore-based Perx Technologies is a category-creating Lifestyle Marketing SaaS Platform helping large enterprises and digital native businesses transform from being transient and transactional to delivering continuous and meaningful customer engagements in the digital economy. The platform that enables you to influence and drive customer actions. Rewarding customer actions with personalized rewards has never been easier! Enterprises are racing to build mobile-first net new revenue streams by becoming 2 sided marketplaces. The Perx Lifestyle Marketing Platform enables enterprises to redefine customer engagement, stand up a commerce marketplace in less than 30 days, and become a strong Adtech contender in the mobile-first economy. Powering large regional and global brands the platform enables organizations of all sizes to monetize on customer engagements by creating personalized, interactive revenue-generating digital experiences for millions of end consumers. -
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Mininglamp Customer Data Platform
Minglue Technology Group
Mininglamp's Customer Data Platform (CDP) integrates consumer data from marketing, sales, and service channels to help enterprises deliver a superior customer experience. As a powerful, one-stop system for data access, data governance, data modeling, and data services, it identifies and connects customers across devices and platforms based on Super IDs, making it easier for enterprises to ensure better customer experience in marketing, sales, and services, and to realize efficient centralized customer management and operations. Features a data aggregation center (data governance platform), providing scalable services to enterprises without compromising product performance & stability. Develops industry know-how-based marketing data models relying on its insightful analysis and in-depth cooperation with benchmark customers for years. Caters to various business scenarios relying on its interdisciplinary data management and application experience for years. -
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BSI CDP
BSI Business Systems Integration AG
You can trust BSI with your company’s most important asset: your customer data. BSI CDP helps you get a holistic view of your leads and customers. Dismantle your data silos, and collect and centralize data from different systems. Doing so you are laying the foundation for personalized omnichannel campaigns. Without a clean database, there is no meaningful digitization. Large amounts of data from different sources have to be blended, unified, and stored in a structured format. BSI CDP collects data in real time from multiple sources, enriches the data, and makes it available to other systems using a unique key – thanks to interfaces and standard connectors. A large amount of data, high performance, and low costs? BSI CDP means data management in the cloud. If you prefer, you can also handle it at your data center – it is up to you. -
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Blotout
Blotout
Activate customer journeys with complete visibility using infrastructure-as-code. Blotout’s SDK offers companies all of the analytics and remarketing tools they are accustomed to, while offering best-in-class privacy preservation for the company’s users. Blotout’s SDK is out of the box compliant with GDPR, CCPA & COPPA. Blotout’s SDK uses on-device, distributed edge computing for analytics, messaging and remarketing, all without using user personal data, device IDs or IP addresses. Measure, attribute, optimize, and activate customer data with 100% customer coverage. The only stack that gives you the complete customer lifecycle by unifying event, online, and offline data sources. Establish a trusted data relationship with your customers to build loyalty and maintain compliance with the GDPR and global privacy laws. -
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ODAIA MAPTUAL
ODAIA
ODAIA's MAPTUAL looks at the customer journey end to end. Using cutting-edge analytical tools, AI and ML, MAPTUAL delivers predictive insights to pharma commercial teams on a real-time basis enabling precision targeting, better resource utilization and commercial agility. All this in one software as a service (SaaS) package that works with the data you already buy. A customer insights tool that integrates the data you already have from across internal and external sources. MAPTUAL applies unique and proprietary algorithms to deliver real-time, predictive insights to your sales and marketing teams so they can deploy their resources more efficiently and create hyper-personalized customer engagement. Refine customer targeting using market drivers. Adjust them in real-time as necessary. Measure, optimize and hyper-personalize the right message to the right HCP using the next best channels in order to deliver the next best experience. -
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Zoox Eye
Zoox
An all-in-one CDP capable of gathering and qualifying data in an endless way, drawing a 360º profile of your clients. We go to your sources, embed data in Data Lake, and qualify it in our Data Hub so that we craft visual and friendly navigation dashboards and also analytics’ templates, all for you to better communicate with your clients assertively. And mainly all in one Zoox solution. ELT with + 150 native connexions. Run a data pipeline within minutes and make sure all your data is always trustworthy and up to date. Transform your it through DBT (Data Build Tool) embedded in our solution. Combine your data with market analysis, more than 200 variables, and companies’ inventories to explore. Besides that, you can connect to our partners’ APIs. Make use of our pre-built analytics templates, which vary from shop performance to risk models. If you require a customized template, we build it up for you and deploy it in your data pipeline. -
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Retina
Retina
Predict future value from day one. Retina is the customer intelligence solution that provides accurate customer lifetime value metrics early in the customer journey. Optimize marketing budgets in real-time, drive more predictable repeat revenue, and elevate brand equity with the most accurate CLV metrics. Align customer acquisition around CLV with improved targeting, ad relevance, conversion rates & customer loyalty. Build lookalike audiences based on your best customers. Focus on customer behavior instead of demographics. Pinpoint attributes that make leads more likely to convert. Uncover product features that drive valuable customer behavior. Create customer journeys that positively impact lifetime value. Implement changes to boost the value of your customer base. Using a sample of your customer data, Retina delivers individual customer lifetime value calculations to qualified customers before you buy. -
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Nominow
Nominow
The original Dutch developed customer data platform Nominow harvests touchpoint data from any source your organization may operate. It continuously builds and enriches customer profiles in a single data source of truth, serving as a valuable source for any marketing campaign, event or other customer interaction you may want to initiate. Each company has its own optimized marketing technology stack, therefore every Nominow implementation is unique. Together with you and your people we assess the situation, the context and strategic orientation in which Nominow will operate. We analyze sources and uses of customer data, IT environment and specific requirements. Your Nominow solution is always set up to your specific situation and needs. We make sure you get in control of your customer data to have real actionable insights available on your demand. A typical Nominow implementation takes 6 to 8 weeks. -
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NBCUniversal One Platform
NBCUniversal
NBCUniversal One Platform™ premium content resonates with audiences, defines culture, and builds fandom around the world. Our powerful and diverse storytelling, reaches nearly 700M adults per month*, enabling our advertising partners to connect with premium content and reach their desired audience on any screen. -
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Using both IBM Master Data Management (MDM) on Cloud for customer data and for product data, you can confidently trust, govern and act upon the data with the extensibility of flexible deployment models. Work faster, scale easier and reduce costs. This fully managed offering helps you accelerate experimentation and innovation without admin and infrastructure hassles. Reduce initial cost for new projects and lower risk with a cost-effective entry point and subscription licensing options. Faster provisioning and deployment of Master Data Management let you devote more resources to new solutions and innovation. IBM Master Data Management on Cloud helps you maintain uptime with optimized, built-in high availability and improved ease of use. The MDM fully customizable, built-in hardware and software infrastructure is based on the proven IBM Spectrum® Protect technology. Move all or part of your MDM workload to the cloud.
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You need a real-time view of all your inventory, plus customer and order data, through an intuitive user interface that’s accessible from sales counters and mobile devices. Purpose-built tools provide cross-sell and up-sell recommendations, help standardize processes for inventory and task management, and enable flexible fulfillment options (such as curbside pickup, buy online, pickup in-store and ship from store) and management of returns across channels. IBM Sterling Store Engagement helps your store employees provide omnichannel services in the store for fulfillment, inventory management, task management and customer service. Provide customers with personalized recommendations for up-sell and cross-sell opportunities. Get inventory location data and an optimized pick, pack and ship or pickup process. Monitor and manage activities and tasks for employees. Execute purchase and checkout of in-store products, without customers having to stand in line.
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Qinship
Qinship
Qinship gives Salesforce customers the power to leverage and maximize customer data to generate hyper-targeted audiences in real-time. Increase revenue and realize cost-efficient ad spending on one platform. Qinship provides an advanced e-commerce marketing platform that empowers B2C companies to develop deep customer insights and increase brand loyalty. Qinship delivers a secure, scalable and cloud-based solution that enables B2C e-commerce companies to better identify, segment and score customers in real-time and increase customer lifetime value and loyalty. With Qinship, marketers can market with significant relevance, see direct attribution ROI on media spend and deliver a more personalized experience to customers and prospects. -
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Verix
Verix
Verix’s decision engine empowers business professionals, combining human intelligence with AI to leverage a wide variety of customer data – historical, factual, and predictive, to devise winning strategies and scientifically execute them, enabling a personalized approach to customer engagements with exceptional accuracy and explainability at unprecedented time-to-value. Initial Tovana implementations show indications of 20% revenue uplift due to optimized customer engagements as well as stronger establishment of brand market position, measured through increased sales and reduced HCP churn. As Tovana was designed to boost self-reliance, teams enjoy greater productivity and decreased need for 3rd party resources. Empower your sales team with transparency and explainability. Equip sales with insights to engage every HCPs with personalized messaging that answers their exact needs, and delivered at the most opportune time. -
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Black Tiger
Black Tiger
Imagine a CDP designed specifically for you, responding to what you want to do in terms of marketing, sales, after-sales activations, all with reliable, compliant, real-time data. The 360° view of the customer allows you to quickly access all the history of your customer: profile data, contact information, interaction history, purchase history, subscribed offers, etc. Visualize in a single interface all the points of contact your customer has with your brand to maximize your customer relationship. As a prerequisite for a 360° customer view, we consolidate all your customer data into a single repository, regardless of your data sources and volumes. We reconcile all your data (name, address, telephone, email, loyalty card, main shop, product purchase, etc.) with a quality of data resulting from our 30 years of experience with data. Send an email, an SMS, a promotional offer, use our query tool to create your targets, and send targeted messages whatever your data volume. -
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Smaato
Smaato
Smaato’s Digital Ad Tech Platform offers a free ad server and monetization solution. We connect quality publishers with premium marketers to engage audiences around the world and on every device. Big Tech walled gardens are out. Our tools give you the control to create your own, improving transparency for both publishers and marketers. We succeed when you succeed. We offer a powerful, free-to-use server, giving you more control and better reach. Publishers who switch to Smaato’s ad server see a ~30% uptick in revenue. We revolutionized the mobile ad tech space, and we didn’t stop there. Mobile is always in our DNA, but we pride ourselves on a truly omnichannel approach. We support all devices. At Smaato, we leverage sophisticated automated systems and human expertise to create our safe and secure platform. See why our future-proof platform is making a big impression. Meet our digital ad tech platform.
