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Custobar is an omnichannel marketing platform that centralizes and activates customer data to drive personalized campaigns and loyalty. Its Customer Data Platform ingests and standardizes data from physical and digital touchpoints into a GDPR-compliant single source of truth, enabling dynamic and predictive segmentation as well as in-depth insights with ROI comparisons and database health metrics. With marketing automation, you can build end-to-end customer journeys from awareness through advocacy, launch highly targeted campaigns, and orchestrate multichannel outreach via email, SMS, WhatsApp, push notifications, and display ads, all backed by detailed performance analytics. Add-ons extend capabilities to include advertising integrations, advanced loyalty programs, and direct communication channels.

Automatic behavioral segmentation, customer journey mapping, robust reporting. Sync lists anywhere. The power of a data team in an app. Answer your most complicated marketing questions. Pivot segments across different dates and customer groups to find new opportunities for a winning campaign. Easily plug and play our customer segments into channels like Klaviyo, Google, and Facebook. A single source of truth without writing a single line of code. Segments make data analytics accessible to every business owner, data-savvy or starter. Every company, large or small, should have the power to leverage data in the pursuit of possibilities. As a part of the LinkedIn data team, our job was targeting the right users for different campaigns in an activity we endearingly called “list pulls”. Essentially, we stack-ranked users based on specific criteria and a likelihood to buy target solutions. Our teams developed massive tables covering hundreds of millions of rows of data.