Xandr vs. iClick iAccess Comparison


Xandr Microsoft	iClick iAccess iClick Interactive	+	+
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One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. Trusted by 10,000+ advertisers across multiple industries TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1). 89 Ratings Visit Website Adzooma Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft advertising campaigns all in one place. By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI. Packed with all the tools you need to grow your business, Adzooma gives you a crystal clear view of where your online marketing is right now, then provides personalized checklists to help you drive business growth. Join thousands of business owners like you and see how we make growing your business online simple. 253 Ratings Visit Website Papirfly Papirfly is a SaaS leader in Digital Asset Management (DAM) and Templated Content Creation software. Our solutions help global brands organize digital assets, create on-brand marketing content, and distribute it across every channel — from video and social media to web and print. Serving more than 1 million users across over 1,500 organizations, including Mercedes-Benz, Mondelez, and Goldman Sachs, Papirfly enables marketing teams to maintain brand consistency, scale content creation, and improve creative efficiency across global teams. Following the 2021 merger of Papirfly and Brandmaster, the Papirfly Group expanded to include Papirfly, Keepeek, Brandpad, and Adgistics — bringing together decades of expertise in Digital Asset Management, brand portals, and on-brand content creation to help organizations activate their brand with clarity and consistency. 161 Ratings Visit Website Bluepear Bluepear is an AI-powered brand and affiliate monitoring platform that helps marketing teams protect their brand in paid search. It monitors branded search queries 24/7 across all geographies, device types, and search engines (Google, Bing, Yahoo!, Yandex) to detect unauthorized keyword bidding, ad hijacking, coupon code abuse, and trademark violations. The platform's uncloaking tool reveals actual landing pages and redirect chains behind cloaked affiliate links, capturing screenshots and ad data as evidence. All findings are centralized in one dashboard with instant alerts via Slack, Telegram, or email, and structured compliance reports for each incident. It serves PPC teams, affiliate managers, and compliance teams in e-commerce, travel, pharma, health and beauty, marketing agencies, and IT/SaaS. Key features include brand bidding protection, competitor monitoring, progress status tracking, policy-based filtering, and global coverage down to city level. 67 Ratings Visit Website Apify Apify is a full-stack web scraping and automation platform helping anyone get value from the web. At its core is Apify Store, a marketplace with over 10,000 Actors where developers build, publish, and monetize automation tools. Actors are serverless cloud programs that extract data, automate web tasks, and run AI agents. 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Athletes can monetize their personal brand through fan interactions, autographs, appearances, social media campaigns, and brand partnerships. Fans get authentic connections with their favorite college athletes through transparent, NCAA-compliant transactions. Key features: - Verified athlete profiles - Secure payment processing - NCAA compliance tools - Deal templates and contracts - Performance analytics - Direct fan-to-athlete marketplace Built for the new era of college sports, RallyFuel ensures every transaction is transparent, compliant, and beneficial for athletes, fans, and institutions. 1 Rating Visit Website Descartes Sellercloud Descartes Sellercloud is a robust ecommerce growth platform that empowers businesses to control their catalog, inventory, orders, purchasing, fulfillment, and shipping all from one centralized system. It offers seamless integrations with over 350 partners, including marketplaces like Amazon, Shopify, and Wayfair, helping merchants expand their reach and increase sales. The platform supports automation of routine tasks, boosting efficiency and allowing businesses to ship faster and sell more. Sellercloud caters to a wide range of ecommerce operations with customizable solutions for wholesalers, retailers, 3PLs, and FBA sellers. Numerous customers praise Sellercloud for its ability to streamline workflows, eliminate inventory discrepancies, and drive significant revenue growth. Backed by a dedicated product expert team, Sellercloud ensures smooth implementation and continuous support. 105 Ratings Visit Website Setplex Seplex is an OTT solutions provider, serving global operators with simple, powerful and scalable OTT solutions—from content preparation, management and monetization to video delivery, multi-screen apps and real-time analytics. We offer a unified OTT platform that includes middleware, transcoders, CDNs, DRM, multi-screen apps, STBs, and analytics, designed to support operators worldwide. Our solutions earned the PRODU Award for OTT Development of the Year in 2025, thanks to Setplex’s role in powering Copa América 2024 streaming for Venezuelan broadcaster Televen, scoring over 43 million impressions and 1.3 million app installs across mobile, web, & smart TV platforms. With the advantage of being operators ourselves, serving millions of subscribers, we possess deep insights into the daily challenges faced by operators. This expertise fuels our R&D efforts, driving the development of our platform, paving a smoother path for operators, and enhancing their operational efficiency. 10 Ratings BYDFi BYDFi is a global crypto trading platform powered by a centralized exchange (CEX). Since launching in 2020, BYDFi has focused on delivering a world-class trading experience for users worldwide. 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This collaboration enhances BYDFi’s international brand visibility and reinforces its commitment to building a trusted and influential global crypto ecosystem. 5,933 Ratings Visit Website Phonexa Phonexa is an enterprise-grade tracking and distribution platform for calls, leads, fraud, and compliance, in addition to a fully integrated stack of tools that enable marketers to track and optimize performance. At the core of the Phonexa ecosystem are LMS Sync for intelligent lead management and lead distribution, and Call Logic for advanced call tracking, routing, AI Call Agents, and pay-per-call campaigns, each enhanced by automation and real-time analytics. With a global presence, Phonexa supports clients across diverse industries, including insurance, financial services, home services, and beyond. 244 Ratings Visit Website
About Xandr, a subsidiary of Microsoft, is a global advertising company that provides a data-enabled technology platform designed to offer a marketplace for premium advertising. Their platform optimizes return on investment for both buyers and sellers while maintaining a commitment to an open marketplace and empowering the open web globally. Xandr's solutions include Invest DSP, Monetize SSP, and Curate, which enable advertisers to connect with their audiences and publishers to drive monetization. With a significant global presence, Xandr operates across multiple continents, positioning itself as a valuable platform for brands seeking to expand their reach on a global scale.	About Extensive independent Chinese consumer data set with an omnichannel, targeted audience reach. Anonymously profiled internet user insights covering 1,300M+ Chinese internet users. A highly sophisticated and automated platform powered by proprietary, cutting-edge technologies. Refined big data analytics enable us to build and segment context-rich user profiles in real time. Access to a wide variety of cross-channel premium media resources. Leading China-focused DSP with extensive media connections covering video, social, mobile, search marketing, display, etc. Leading the industry with talent and tech accelerator. More than 200+ BAT tech and data engineers to drive technological innovation. A full stack of data-driven digital marketing solutions for worldwide marketers to select the right marketing mix to reach Chinese audiences. Enabling data integration from online to offline sources with marketing automation tools & SaaS solutions addressing global enterprise needs.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Ad buyers and sellers seeking a tool to manage inventory and sales	Audience Enterprises in search of a marketing cloud platform to reach their Chinese audiences
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported
Company Information Microsoft Founded: 1975 United States www.xandr.com	Company Information iClick Interactive Founded: 2009 China www.i-click.com
Alternatives Kevel	Alternatives Smaato
Microsoft Invest Microsoft	AdChina.io
Equativ	Lotame Lotame Solutions
Simpli.fi	MGID
The Trade Desk View All	Traffic Roots View All
Categories Demand-Side Platforms (DSP) Supported Display Advertising Supported Media Buying Supported Programmatic Advertising Supported Supply-Side Platforms (SSP) Supported Video Advertising Supported	Categories Programmatic Advertising Supported

Integrations 152 Media Supported ADvendio Supported Ad Reform Supported Adloox Supported Adwallet Supported Amazon Transparent Ad Marketplace (TAM) Supported Bidtellect Supported Celtra Supported Delivr Supported FreeWheel Beeswax Supported Google Display & Video 360 Supported Humming Supported KNOREX XPO Supported ONEcount Supported Proximic by Comscore Supported PubPower Supported Qloo Supported Retargetly Supported Supermetrics Supported The Moneytizer Supported Show More Integrations View All 33 Integrations	Integrations 152 Media Not Supported ADvendio Not Supported Ad Reform Not Supported Adloox Not Supported Adwallet Not Supported Amazon Transparent Ad Marketplace (TAM) Not Supported Bidtellect Not Supported Celtra Not Supported Delivr Not Supported FreeWheel Beeswax Not Supported Google Display & Video 360 Not Supported Humming Not Supported KNOREX XPO Not Supported ONEcount Not Supported Proximic by Comscore Not Supported PubPower Not Supported Qloo Not Supported Retargetly Not Supported Supermetrics Not Supported The Moneytizer Not Supported Show More Integrations
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