Wurl vs. comScore Comparison


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About Wurl Perform enables streamers to run promotional advertising campaigns to attract new viewers and retain existing customers. The world’s first and only machine-learning-powered performance marketing solution for CTV. Wurl Perform uses machine learning based on hundreds of millions of TV viewers to precisely identify those with a high-ranked interest in promoted content. Not only is Wurl Perform highly effective, but every campaign impression and conversion is measured, allowing streamers to accurately track ROAS (return on ad spending). For decades, traditional TV networks have delivered 15 and 30-second promotional campaigns to increase viewership. But these campaigns can’t be targeted or measured accurately for each viewer. Wurl Perform changes everything because now streamers can leverage machine learning to individually target promotional campaigns and precisely measure results. The innovative approach of Wurl Perform manages the explosive growth in streaming TV.	About Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth. Build your business around the transformative currency for media measurement in a cross-platform world. Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence. Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment. We help leading media properties, brands, and advertisers connect the dots to grow their businesses. Activate a powerful suite of audience, contextual, and cookie-free predictive targeting solutions to reach cross-platform audiences. We empower programmatic advertisers to access actionable target audiences in the DMP or DSP of their choice for campaigns on digital, mobile, CTV, DOOH, and podcasts.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Streamers and content creators searching for a performance marketing solution to run promotional advertising campaigns	Audience Marketing Analytics solution for companies
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Wurl United States www.wurl.com/service/perform/	Company Information comScore United States www.comscore.com
Alternatives Amagi	Alternatives GWI
ViewNexa	Quantcast
tvScientific	Similarweb
Allroll	Amobee
MNTN View All	Proximic by Comscore Comscore View All
Categories CTV & OTT Advertising Supported Performance Marketing Supported Video Advertising Supported	Categories Ad Intelligence Supported CTV & OTT Advertising Supported Digital Analytics Supported Marketing Analytics Supported Media Planning Supported
	Show More Features Marketing Analytics Features A/B Testing Not Supported Campaign Management Supported Channel Attribution Not Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Not Supported Social Media Metrics Supported Website Analytics Supported
Integrations AcuityAds Not Supported Acxiom Real Identity Not Supported Bright Analytics Not Supported Brightspot Not Supported Campaign Manager+ Not Supported Celtra Not Supported Codename One Not Supported Commanders Act Not Supported Contentsquare Not Supported Flowplayer Not Supported FuseCommander Not Supported GaleForceMedia Not Supported Ketch Not Supported MSIGHTS Not Supported Sizmek Ad Suite Not Supported TargetVideo Not Supported Traffic Creator Not Supported UltraWAF Not Supported VWO Insights Not Supported Show More Integrations	Integrations AcuityAds Supported Acxiom Real Identity Supported Bright Analytics Supported Brightspot Supported Campaign Manager+ Supported Celtra Supported Codename One Supported Commanders Act Supported Contentsquare Supported Flowplayer Supported FuseCommander Supported GaleForceMedia Supported Ketch Supported MSIGHTS Supported Sizmek Ad Suite Supported TargetVideo Supported Traffic Creator Supported UltraWAF Supported VWO Insights Supported Show More Integrations View All 39 Integrations
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