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About

Make informed data-driven decisions for your brand with powerful insights into what’s driving sales. Maximize sponsorship value, connect with and grow audiences, and turn fans into customers. Nielsen uses rigorous survey methodology, robust sample size and advanced modeling to uncover what people think and do. With metrics such as ad recall, awareness and consideration, we help brands make connections between brand goals and real world campaign performance. Our survey design separates control and exposed groups to reveal impact across each brand KPI. Marketers can now make fast and fearless decisions that change the way people feel about their brands.

About

Connecting all marketing data. See the value and ROAS of every marketing touchpoint. Multi-touch marketing attribution models. Get all your marketing data and metrics into any tool. Optimize marketing ROI for all channels. Connecting all marketing data with our marketing attribution platform give marketers an increase in marketing ROI of 15-44%. Measure ROI for every channel, campaign, keyword and creative. Take into account cancellations, returns and offline conversions from CRM. Automate collecting all marketing data and minimize time spent on preparing and formatting. Focus instead on insights. With our advanced marketing attribution software, you can easily use all your data where and when you need. With our connectors and APIs it's easy to consume the data in any tool. Analyze and optimize customer journeys across all touch-points. Our marketing attribution software and budget optimiser helps you save time when optimising budgets.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies in need of an advanced Marketing Analytics platform

Audience

Performance marketers at mid to large organizations

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

$19 per month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Nielsen
United States
www.nielsen.com/solutions/marketing-optimization/

Company Information

Windsor.ai
Founded: 2017
Switzerland
windsor.ai/

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Categories

Categories

Marketing Attribution Features

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Data Analysis Features

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Integrations

Airtable
Amazon Ads
Azure Blob Storage
Facebook Ads
Google Ads
Google Campaign Manager 360
Google Cloud BigQuery
Google Search Console
Google Sheets
HubSpot CRM
HubSpot Customer Platform
Intercom
LinkedIn
MSIGHTS
Mailchimp
Pinterest
Reddit
Shopify
Sizmek Ad Suite
X Ads (Twitter Ads)

Integrations

Airtable
Amazon Ads
Azure Blob Storage
Facebook Ads
Google Ads
Google Campaign Manager 360
Google Cloud BigQuery
Google Search Console
Google Sheets
HubSpot CRM
HubSpot Customer Platform
Intercom
LinkedIn
MSIGHTS
Mailchimp
Pinterest
Reddit
Shopify
Sizmek Ad Suite
X Ads (Twitter Ads)
Claim Nielsen Marketing Optimization and update features and information
Claim Nielsen Marketing Optimization and update features and information
Claim Windsor.ai and update features and information
Claim Windsor.ai and update features and information