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About

TrueROAS is an AI-driven ad tracking and attribution software built for ecommerce stores that helps merchants accurately track and attribute sales to the correct advertising sources across major channels like Meta, Google, and TikTok so users can see where revenue really comes from and optimize ad spend, even in a cookie-less world. It integrates seamlessly with Shopify and WooCommerce and can support custom integrations, giving real-time data updates and a unified dashboard that shows performance metrics, lifetime value tracking, creative insights, and ROI so advertisers can identify winning campaigns, reduce wasted spend, and make informed decisions with clear attribution rather than guesswork. It uses advanced AI and machine learning to match conversions to specific ads, feeds enriched conversion data back to platforms, and provides fast insights that help improve return on ad spend and lower cost per acquisition while staying GDPR-compliant and privacy-friendly.

About

Which AI Sent shows which AI assistants send you customers. It tracks the website visits, leads and sales that come from ChatGPT, Gemini, Perplexity, Claude and Copilot, next to Google, social and everything else. Most AI visibility tools only check whether AI mentions your brand. Which AI Sent tracks what happens after: the click from ChatGPT, the pages the person read, the form they filled in, and the job or sale it became. Features: AI traffic dashboard, leads linked to the AI assistant that sent them, revenue from AI, weekly checks of whether ChatGPT recommends you, instant lead emails, a weekly report, CRM webhooks (Zapier, Make, HubSpot, GoHighLevel), view-only client links and CSV export. Connect in minutes: one-click for WordPress and Wix, a Shopify pixel, or one line of code for any other site. Privacy-friendly: no IP addresses stored, no advertising cookies.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

eCommerce store owners and digital marketers who need precise ad attribution and actionable insights to optimize advertising performance and maximize return on ad spend

Audience

Small and local service businesses, e-commerce stores, and marketing agencies that manage client websites

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Free
Free Version Not Supported
Free Trial Supported

Pricing

$20/month
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 4.5 / 5
support 4.5 / 5

Pros & Cons from Real Users

Pros

  • Really easy to browse and find tools by category Way faster than clicking through random “top AI tools” lists The review format is simple and actually helpful Clean site, loads quickly
  • What I like most is that it connects AI traffic to actual leads and customers. Instead of only showing mentions or visibility, it helps you see whether traffic from ChatGPT, Gemini, Perplexity and other AI tools actually turned into something useful. The dashboard is also simple and easy to understand.

Cons

  • Some listings could use more detail or real examples More filters would be nice (price, rating, newest, etc.
  • It is still a newer product, so there are some areas that could be expanded, especially more native integrations and deeper historical reporting. AI attribution itself also has some unavoidable gaps when a customer comes back later through Google or direct traffic.

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

TrueROAS
Founded: 2020
Sweden
www.trueroas.com

Company Information

Which AI Sent
Founded: 2026
whichaisent.com

Alternatives

NestAds

NestAds

NestScale

Alternatives

Categories

Advertising Supported

Categories

Integrations

Shopify Supported
Facebook Ads Supported
Google Ads Supported
Google Drive Supported
HubSpot CRM Not Supported
Instagram Ads Supported
Klarna Supported
Meta Ads Supported
PayPal Supported
Pinterest Ads Supported
Snapchat Ads Supported
TikTok Ads Supported
Wix Not Supported
WooCommerce Supported
WordPress Not Supported
X Ads (Twitter Ads) Supported
YouTube Ads Supported

Integrations

Shopify Supported
Facebook Ads Not Supported
Google Ads Not Supported
Google Drive Not Supported
HubSpot CRM Supported
Instagram Ads Not Supported
Klarna Not Supported
Meta Ads Not Supported
PayPal Not Supported
Pinterest Ads Not Supported
Snapchat Ads Not Supported
TikTok Ads Not Supported
Wix Supported
WooCommerce Not Supported
WordPress Supported
X Ads (Twitter Ads) Not Supported
YouTube Ads Not Supported
Claim TrueROAS and update features and information
Claim TrueROAS and update features and information
Claim Which AI Sent and update features and information
Claim Which AI Sent and update features and information