Informa TechTarget Priority Engine vs. ZoomInfo Operations Comparison


Informa TechTarget Priority Engine Informa TechTarget	ZoomInfo Operations ZoomInfo	+	+
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		Related Products D&B Connect Realize the true potential of your first-party data. D&B Connect is a customizable, self-service master data management solution built to scale. Eliminate data silos across the organization and bring all your data together using the D&B Connect family of products. Benchmark, cleanse, and enrich your data using our database of hundreds of millions of records. The result is an interconnected, single source of truth that empowers your teams to make more confident business decisions. Drive growth and reduce risk with data you can trust. With a clean, complete data foundation, your sales and marketing teams can align territories with a full view of account relationships. Reduce internal conflict and confusion over incomplete or bad data. Strengthen segmentation and targeting. Increase personalization and the quality/quantity of marketing-sourced leads. Improve accuracy of reporting and ROI analysis. 188 Ratings Visit Website Pipedrive Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier. 12,537 Ratings Visit Website D&B Hoovers D&B Hoovers is a sales intelligence and revenue workflow platform that helps sales and revenue teams identify, prioritize, and act on buying signals. By combining trusted company and contact data with buyer intent, website engagement, trigger events, business insights, and AI-powered assistance, D&B Hoovers helps organizations uncover opportunities sooner and engage prospects with greater relevance. Teams can discover new accounts, identify decision-makers, monitor market activity, and focus on the opportunities most likely to drive revenue. Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers provides extensive company and contact intelligence, account-based prospecting capabilities, ideal customer profile analysis, and total addressable market insights. Advanced search and segmentation tools help sales and marketing teams build targeted prospect lists and prioritize outreach efforts. D&B Hoovers also delivers valuable context for customer engagement, including company news, corporate family structures, financial information, technology insights, industry intelligence, and real-time business triggers. Intent data and account signals help teams engage potential buyers at the right time with more informed and personalized outreach. With integrations across CRM and sales workflows, D&B Hoovers helps organizations improve productivity, reduce research time, accelerate pipeline development, and drive more effective revenue growth strategies. 1,201 Ratings Visit Website Visual Visitor AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. - Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly. 251 Ratings Visit Website Creatio Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, workflows, or scale. Built for midsize and large organizations, it combines best-in-class CRM across sales, marketing, and service with an AI-native, no-code engine that lets business teams automate workflows, deploy AI agents, and adapt processes without developer dependency. The platform includes Creatio Business Studio for building applications and AI agents using natural language and visual designers, and Creatio AI Studio — a dedicated environment for managing the full enterprise agent lifecycle, from building and deploying to governing and optimizing agents at scale. The AI CRM suite covers Marketing, Sales, and Service, each with embedded AI agents that handle routine tasks autonomously so teams can focus on higher-value work. Creatio's Unlimited Enterprise model removes per-seat, per-agent, and per-workflow pricing constraints entirely — the more your people and AI agents do together, the more value you get, without the cost scaling with it. The platform supports industry-specific deployments across 20+ verticals including financial services, manufacturing, high-tech, and public sector, backed by 700+ marketplace add-ons and a global network of 500+ partners. Recognized as a Leader and Strong Performer across multiple Gartner and Forrester reports, Creatio serves thousands of customers in 100+ countries. 589 Ratings Visit Website Plauti For Salesforce and Microsoft Dynamics 365 CE teams who want to run reports, automation and AI only on data they can trust, Plauti is the native data-quality platform that diagnoses, cleans and makes data actionable without it ever leaving the CRM. Unlike bolt-on tools that export your data or native features that stop at detection, Plauti gives configurable, governed control across Salesforce and Dynamics — so the AI, analytics, and revenue engine on top can finally trust the data underneath. 124 Ratings Visit Website Portal Wholesale CRM Portal Wholesale is a wholesale sales platform built specifically for fashion and B2B wholesale teams, combining a wholesale CRM, order management system, meeting scheduler, and retail buyer marketplace into one unified platform. Designed around the real workflows of wholesale sales reps and showroom teams, Portal Wholesale helps brands manage accounts, pipelines, orders, seasonal linesheets, outreach, and buyer relationships without relying on spreadsheets or disconnected tools. The platform allows sales teams to work directly from Gmail using a built-in CRM extension that automatically syncs emails, tracks conversations, shares linesheets, and logs activity into the CRM in real time. Portal Wholesale also includes scheduling tools optimized for fashion markets and trade shows, allowing teams to coordinate appointments, showroom visits, and buyer meetings with built-in booking rules and availability management. Visit Website CrankWheel Share your screen instantly while on a phone call with CrankWheel, for an engaging presentation. Send a link by text message, WhatsApp or email and the viewer can view it in any browser, on any device without installing anything. Designed for ease of use, CrankWheel is the best solution for sharing a screen with customers for business deals. CrankWheel is used to complement calls by insurance agents, mortgage advisors, solar advisors, digital agencies, educators and customer support specialists. Close deals on the first call! We show you whether they're paying attention. Over 50,000 users share their screen effortlessly with any prospect no matter their technical skill or device choice using our Chrome Extension. CrankWheel works over bad network connections, on obscure devices and old browsers. Mac, PC, iOS, Android, Internet Explorer, Blackberries - it always works! 240 Ratings Visit Website 11x 11x is building the autonomous digital workforce for GTM teams to accelerate growth. With two digital workers live today, 11x helps sales, marketing, and growth teams create, qualify, and convert pipeline across every channel in one unified platform. Alice is the outbound digital worker creating demand. She runs your full outbound motion in one workflow from prospecting to enrichment to multi-channel engagement and booking meetings on autopilot. Julian is an inbound digital worker capturing demand 24/7. He handles discovery, qualifies leads, and books meetings across phone, chat, SMS, email, and WhatsApp. Inbound intent is converted into qualified pipeline instantly. Trusted by teams worldwide, from high-growth startups to large enterprises, including Xerox, UST, Gupshup, Sage, Checkr, Armanino, and Rho. Backed by a16z and Benchmark, 11x is automating GTM workflows so humans can focus on what they do best: creating, innovating, and building relationships. 70 Ratings Visit Website NetNut Get ready to experience unmatched control and insights with our user-friendly dashboard tailored to your needs. Monitor and adjust your proxies with just a few clicks. Track your usage and performance with detailed statistics. Our team is devoted to providing customers with proxy solutions tailored for each particular use case. Based on your objectives, a dedicated account manager will allocate fully optimized proxy pools and assist you throughout the proxy configuration process. NetNut’s architecture is unique in its ability to provide residential IPs with one-hop ISP connectivity. Our residential proxy network transparently performs load balancing to connect you to the destination URL, ensuring complete anonymity and high speed. 541 Ratings Visit Website
About Priority Engine™ improves marketing and sales by providing direct access to real buyers at priority-ranked accounts. See how Priority Engine supports what you do. Close more deals faster with Priority Engine Email Alerts. Receive valuable insights about the most active accounts in your territory, delivered right to your inbox. Turn your website visitors into opportunities with Inbound Converter. Priority Engine’s Inbound Converter automatically identifies in-market accounts visiting your website, appends contacts from the active buying team and enriches them with purchase intent insights to help you close.	About Get the best B2B commercial data delivered on your terms, accessible, flexible, and primed to accelerate your business. Our best-in-class match rates, match accuracy, fill rate, and fill accuracy combine for data reliability that’s 10x better than the alternatives. Identify customers across channels and infuse your CRM, MAP, cloud data warehouse, or other systems of record with the most accurate and actionable data. Tap into our global database of companies from the smallest ‘mom and pop’ to the global enterprise covering firmographics, hierarchies, and technographic, all built using our patented technology. Go beyond just company data to get the full customer picture with the world’s best contact data, streaming intent, and scoops, all from one platform. Integrate comprehensive B2B data into any system or workflow, in the format of your choice through cloud data shares, APIs, flat files, or orchestration apps.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Organizations and sales teams that want direct, real-time buyer intent data	Audience Teams and companies seeking a solution to get B2B commercial data to accelerate their business
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported
Company Information Informa TechTarget Founded: 1999 United States www.techtarget.com/products/priority-engine/	Company Information ZoomInfo Founded: 2007 United States www.zoominfo.com/products/operations
Alternatives DemandScience	Alternatives Plauti
Bombora	LeanData
Spiceworks Ziff Davis (SWZD) Spiceworks Ziff Davis	Apollo Apollo.io
6sense	ZoomInfo
Demandbase View All	UpLead View All
Categories Account Based Marketing Supported B2B Data Supported Buyer Intent Supported Data Enrichment Supported Demand Generation Supported Inside Sales Supported Marketing Account Intelligence Supported Sales Intelligence Supported	Categories Account Data Management Supported Account-Based Orchestration Supported B2B Data Supported Buyer Intent Supported Data Analysis Supported Data as a Service (DaaS) Supported Data Enrichment Supported Data Management Supported Lead Intelligence Supported Lead-to-Account Matching and Routing Supported Market Intelligence Supported Marketing Account Intelligence Supported Master Data Management Supported Technographic Data Supported
Buyer Intent Features B2B Lead Generation Supported Channel Attribution Supported Competitor Analysis Supported Content Marketing Not Supported CRM Integration Supported Customer Journey Mapping Supported Customer Profiles Supported Intent Data Supported Lead Notifications Supported Lead Scoring Supported Show More Features Account Based Marketing Features Analytics Supported Campaign Personalization Supported Customer Segmentation Supported Engagement Monitoring Supported Lead Nurturing Supported Lead Scoring Supported Progress Tracking Supported Prospecting Tools Supported Target Account Identification Supported Inside Sales Features Auto-Dialing Not Supported Call List Management Not Supported Call Recording Not Supported Campaign Management Not Supported Dashboard Supported Data Management Supported Lead Capture Not Supported Lead Distribution Supported Lead Scoring Not Supported Performance Management Supported Sales Intelligence Features CRM Integration Supported Data Cleaning Supported Data Enrichment Supported Data Import/Export Supported Data Mining Supported Data Verification Supported Email Integration Supported Lead Scoring Supported List Building Supported Performance Management Supported Pipeline Management Supported Predictive Modeling/Analytics Supported Prospecting Tools Supported Reporting/Analytics Supported Sales Forecasting Supported
Integrations Adobe Marketo Engage Supported Eloqua Supported Salesforce Supported Amazon Web Services (AWS) Not Supported Google Cloud Platform Not Supported HubSpot CRM Supported HubSpot Content Hub Not Supported HubSpot Customer Platform Supported HubSpot Marketing Hub Supported HubSpot Sales Hub Supported Microsoft 365 Not Supported Octane11 Supported Salesforce Marketing Cloud Account Engagement Supported Snowflake Not Supported ZoomInfo Not Supported ZoomInfo Chat Not Supported ZoomInfo Copilot Not Supported ZoomInfo Engage Not Supported ZoomInfo Sales Not Supported ZoomInfo Talent Not Supported Show More Integrations View All 9 Integrations	Integrations Adobe Marketo Engage Supported Eloqua Supported Salesforce Supported Amazon Web Services (AWS) Supported Google Cloud Platform Supported HubSpot CRM Not Supported HubSpot Content Hub Supported HubSpot Customer Platform Not Supported HubSpot Marketing Hub Not Supported HubSpot Sales Hub Not Supported Microsoft 365 Supported Octane11 Not Supported Salesforce Marketing Cloud Account Engagement Not Supported Snowflake Supported ZoomInfo Supported ZoomInfo Chat Supported ZoomInfo Copilot Supported ZoomInfo Engage Supported ZoomInfo Sales Supported ZoomInfo Talent Supported Show More Integrations View All 15 Integrations
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