Stella vs. sMMMart AI Comparison


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About Stella is a marketing-measurement platform built to give marketers clear, scientifically sound insight into which ads, campaigns, and media channels actually drive incremental revenue. It includes three core tools; Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). With Incrementality Testing, Stella runs geo-holdout studies (or inverse holdouts) to compare performance between test and control regions, isolating the causal impact of your ads rather than relying on attribution alone. It automatically handles complex statistical analyses (causal inference, confidence intervals, MAPE/R² checks), letting you see what would have happened without a campaign and therefore revealing the true “lift” generated by each ad. Its Media Mix Modeling tool uses a proprietary Bayesian MMM to decompose historical marketing spend and external factors (like seasonality, promotions, holidays, weather, etc.) to estimate each channel’s contribution to sales.	About sMMMart AI is a next-generation marketing optimization tool built on Google Cloud Platform that leverages continuous Bayesian modelling to deliver results as often as weekly. It automates data ingestion via proprietary connectors, uses the lightweight_mmm library for multi-level marketing mix modelling, and visualizes insights in Looker Studio. Unlike traditional modelling approaches, sMMMart AI analyzes full-funnel contributions across campaigns and channels (e.g., media spend, pricing, promotions, seasonality), uses Bayesian techniques to improve prediction accuracy, and supports scenario planning to simulate budget allocations and forecast outcomes. It also maintains resilience to evolving data privacy regulations by relying on aggregate econometric modelling rather than individual user-level tracking, and helps marketing teams move beyond last-click attribution by exposing channel synergies, tactical creative-level impact, and strategic optimization across the entire ecosystem.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Companies interested in a tool to measure the real business impact of their ad spend	Audience Marketing strategists and media planners seeking a solution providing insight and optimization across multi-channel marketing investments
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $2,000 per month Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Stella United States www.stellaheystella.com	Company Information Salestube Founded: 2016 Poland salestube.tech/smmmart-ai
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Google Meridian Google	Recast
Measured	LiftLab
Lifesight	DoseMeRx
WorkMagic View All	OptiMine Insight OptiMine Software View All
Categories Incrementality Testing	Categories Media Planning

Integrations Google Cloud Platform Amazon Meta AI Shopify Snowflake View All 5 Integrations	Integrations Google Cloud Platform Amazon Meta AI Shopify Snowflake View All 1 Integration
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