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About

Stella is a marketing-measurement platform built to give marketers clear, scientifically sound insight into which ads, campaigns, and media channels actually drive incremental revenue. It includes three core tools; Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). With Incrementality Testing, Stella runs geo-holdout studies (or inverse holdouts) to compare performance between test and control regions, isolating the causal impact of your ads rather than relying on attribution alone. It automatically handles complex statistical analyses (causal inference, confidence intervals, MAPE/R² checks), letting you see what would have happened without a campaign and therefore revealing the true “lift” generated by each ad. Its Media Mix Modeling tool uses a proprietary Bayesian MMM to decompose historical marketing spend and external factors (like seasonality, promotions, holidays, weather, etc.) to estimate each channel’s contribution to sales.

About

adCasa is an AI Marketing OS built for performance agencies and scaling brands. Developers have unified environments to live and work in; marketers just have a mess of CSVs and fragmented tools. adCasa replaces the chaos, providing a secure, infinite visual workspace. Instead of basic chatbots that forget context, our OS gives you a persistent canvas where humans dictate the strategy, and the machine handles the execution and the math. Connect Google Ads, Meta, and your CRM to build no-code automated workflows. Stop relying on biased platform tracking—our causal inference engine calculates true incremental ROAS so you know what actually drives net revenue. Generate custom dashboards in plain English and design ad creatives natively. We eliminated rigid feature paywalls; with our transparent, usage-based compute model, you get full access to the OS and only pay for the exact power you consume.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies interested in a tool to measure the real business impact of their ad spend

Audience

Performance marketing agencies, media buyers, and scaling e-commerce brands.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$2,000 per month
Free Version
Free Trial

Pricing

$0/month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Stella
United States
www.stellaheystella.com

Company Information

adCasa
Founded: 2024
United Kingdom
adcasa.io

Alternatives

Alternatives

CloudCasa

CloudCasa

CloudCasa by Catalogic

Categories

Categories

Integrations

Amazon
Facebook Ads
Google Ads
Google Analytics
Google Cloud Platform
Google Docs
Google Drive
Google Search Console
Google Sheets
Google Slides
HubSpot Marketing Hub
Instagram Ads
LinkedIn Ads
Meta AI
Pipedrive
Salesforce
Shopify
Slack
Snowflake
Telegram

Integrations

Amazon
Facebook Ads
Google Ads
Google Analytics
Google Cloud Platform
Google Docs
Google Drive
Google Search Console
Google Sheets
Google Slides
HubSpot Marketing Hub
Instagram Ads
LinkedIn Ads
Meta AI
Pipedrive
Salesforce
Shopify
Slack
Snowflake
Telegram
Claim Stella and update features and information
Claim Stella and update features and information
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Claim adCasa and update features and information