SplitMetrics Optimize vs. Test It Comparison Chart

Send messages your customers want to read (and act on). Attentive’s AI-powered SMS & email platform helps retail enterprises to e-commerce entrepreneurs engage customers and drive billions in revenue. We'll help you target the right audience and measure your most important metrics to optimize your marketing program. And with over 100 flexible integrations, you can seamlessly connect to the rest of your marketing stack. We partner with industry innovators in retail & e-comm, food & beverage, and media & entertainment. Attentive’s AI-powered SMS & email platform will double your ROI in just a few months. Learn more about our free 30-day trial.

Klaviyo is an all-in-one platform that makes it easy for B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI, it's faster and easier than ever to create personalized, lasting customer relationships. Klaviyo unifies your customer profiles by capturing every event, and then lets you orchestrate your email marketing, SMS marketing, push notifications, WhatsApp, and RCS campaigns in one place. Klaviyo AI helps you build audiences, write copy, and optimize — so you can always send the right message at the right time, automatically. With real-time attribution and insights, you'll be able to make smarter, faster decisions that drive ROI. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong.

Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai.

With TrafficGuard, you'll never have to worry about polluted traffic ruining your campaign efforts again. Our cutting-edge ML/AI-driven technology filters out dumb and sophisticated, fraudulent traffic in real-time, ensuring that your ad spend is directed towards real, high-quality clicks and conversions. This means improved campaign results and a higher return on your ad spend (ROAS). The powerful solution ensures that every penny of your advertising spend is safeguarded so you can focus on achieving your marketing goals with peace of mind. Let TrafficGuard take the worry out of ad fraud protection and help you guard your: - Google Search (PPC) campaigns - Mobile UA campaigns - Affiliate spend - Social Networks But we don't just stop at technology - our expert campaign management and world-class customer service ensure you have a partner you can rely on for all your ad fraud protection needs.

GetResponse provides all-in-one marketing software that empowers marketers, solopreneurs, coaches, creators, and small business owners with affordable, easy-to-use tools for email marketing, marketing automation, and content monetization. With over 25 years of expertise, GetResponse goes beyond email with tools to help grow and engage audiences, create and sell courses, and turn ideas into income. It’s the go-to solution for building a personal brand, selling products and services, and fostering a loyal community.

Kukui's All-in-One Success Platform is a robust integrated marketing software solution that helps businesses in the automotive repair industry to grow their brand and take it to the next level. Kukui offers tools for conversion rate optimization, POS integration, email marketing and retention as well as revenue tracking.

Paligo was built for documentation professionals who need to manage a large volume of complex content. To manage and organize this documentation efficiently, content reuse is essential. The Paligo CCMS is an excellent choice for companies who need to leverage the benefits of content reuse for better business outcomes.  Content reuse helps to streamline the content creation process as it saves time, money, and improves the quality of output. The single sourcing features eliminate duplication of content and optimize the content creation process. Additionally, the modern SaaS UI lets content creators of all levels of proficiency to easily grasp the fundamentals of structured authoring.

 Our goal is to make structured authoring more accessible to a wider audience by simplifying and demystifying the process. This is achieved through our intuitive and user-friendly CCMS, which is both powerful and robust, enabling our customers to easily author, manage, translate, and publish content.

Build. Test. Automate. Empower your whole team to build and maintain automated tests, not just developers. Meet your testing demands fast. Get full test coverage in days, not months. Our natural-language tests are extremely stable to code changes. When tests break our AI will repair it in minutes. Go Agile/DevOps by setting up Continuous Testing. Push features in production the same day. Boozang supports the following test approaches: - Codeless Record/Replay interface - BDD / Cucumber - API testing - Model-based testing - HTML Canvas testing The following features makes your testing a breeze - In-browser console debugging - Screenshots to show where test fails - Integrate to any CI server - Test with unlimited parallel workers to speed up tests - Root-cause analysis reports - Trend reports to track failures and performance over time - Test management integration (Xray / Jira)

AI Video Cut is a free tool that transforms lengthy videos into engaging short clips suitable for platforms like YouTube Shorts, TikTok, and social media ads. Leveraging AI-driven prompts, it offers ready-to-use templates and customizable options to create captivating trailers, product highlights, and instructional content. Features include smart cropping with face detection, various caption styles, and support for multiple languages, ensuring content is optimized for diverse audiences. Users can export videos in different aspect ratios and lengths to suit various platforms and audience preferences. AI Video Cut caters to content creators, digital marketers, social media managers, e-commerce businesses, event planners, and podcasters aiming to enhance their video content efficiently.

KrakenD is a high-performance API Gateway optimized for resource efficiency, capable of managing 70,000 requests per second on a single instance. The stateless architecture allows for straightforward, linear scalability, eliminating the need for complex coordination or database maintenance. It supports various protocols and API specifications, with features like fine-grained access controls, data transformation, and caching. Unique to KrakenD is its ability to aggregate multiple API responses into one, streamlining client-side operations. Security-wise, KrakenD aligns with OWASP standards and doesn't store data, making compliance simpler. It offers a declarative configuration and integrates with third-party logging and metrics tools. With transparent pricing and an open-source option, KrakenD is a comprehensive API Gateway solution for organizations prioritizing performance and scalability.