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About

Easy to use marketing planning and budget management system for Consumer Packaged Goods brands and their agencies. Track sources of funds, standardize tactical planning, actualize invoices, customer deductions, and coupon redemptions, automate reporting and build beautiful marketing calendars with just a few clicks of a button. Generate high-quality, granular, and timely data for post-promotional and marketing mix analytics. We automate minutiae so marketers can do marketing!

About

Online advertising made easy. Turn 60% more leads into customers while spending 10% less. WordStream can help make it happen for your small business. Our software and services are built for small and mid-sized businesses to help drive big results from online advertising. Scale your agency, train up your team, and drive dynamic online advertising growth for your clients with our software and services. How does your Google Ads account stack up against your competitors? See what WordStream's award-winning software and team of experts can do for you. Keyword research can be a slog, but our free tool makes it a cinch to find the keywords your business needs to drive traffic through SEO and PPC. LocaliQ offers technology-backed marketing solutions built to help you find, convert, and keep more customers.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Medium- to Large-size CPG Marketing teams that manage complex budgets in a matrix enviromnent

Audience

Online marketers in need of a solution to improve their business operations

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 4.7 / 5
ease 5.0 / 5
features 4.7 / 5
design 4.7 / 5
support 4.3 / 5

Pros & Cons from Real Users

Pros

  • It's a pretty user-friendly software that has helped us to better manage our ads on different PPC platforms and social networks. It works flawlessly and has features that make it easy to manage content for advertising and track everything we publish on various platforms to measure its reach and impact.
  • The program is essential to strengthening a strategic vision of campaigns with an incredible platform. WordStream is very interesting in every moment of specific marketing activity. The interface is unique and very influential in the productivity of the tools.
  • WordStream helps me to diversify the idea of creating campaigns with a specific environment in each of the templates I choose. I like it a lot because it is very fast and has a totally adequate interface. It has a notorious deployment in its system at a general level. The support is totally progressive and very useful.

Cons

  • There is an information gap within their documentation and support material; I have found more helpful material online about some of the features they offer. Customer service could be quicker to respond.
  • WordStream should improve in advertising its services on blogs and websites; many people don't know about it.
  • It should be a little cheaper its price as it limits the acquisition in some users with a net low budget.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Shopperations
Founded: 2014
United States
shopperations.com

Company Information

WordStream
Founded: 2008
United States
www.wordstream.com

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Categories

Brand Management Supported
Channel Management Supported
Collaboration Supported
CPG Supported
Marketing Supported
Marketing Planning Supported

Categories

Ad Optimization Supported
Channel Management Supported
Keyword Research Supported
Landing Page Supported
Lead Generation Supported
Lead Management Supported
PPC Supported
SEO Supported

Campaign Management Features

Channel Management Supported
Contact Database Not Supported
Email Marketing Not Supported
Event Triggered Actions Not Supported
Lead Management Not Supported
Multi-Campaign Supported

Channel Management Features

Campaign Management Supported
Channel Analytics Not Supported
Incentive Management Not Supported
Inventory Control Not Supported
Lead Management Not Supported
Opportunity Management Not Supported
Order Management Not Supported
Partner Management Not Supported
Product Management Not Supported
Reseller Management Not Supported

Brand Management Features

Approval Process Control Not Supported
Artwork Management Supported
Asset Management Supported
Change Management Not Supported
Fulfillment Distribution Not Supported
Project Management Supported

CPG Features

Customer Management Not Supported
Electronic Data Interchange Not Supported
Financial Accounting Not Supported
Forecast / Demand Planning Not Supported
Inventory Management Not Supported
Lot Tracking Not Supported
Pricing Management Not Supported
Shopper Marketing Supported
Trade Promotion Supported

Collaboration Features

Brainstorming Not Supported
Calendar Management Supported
Chat / Messaging Not Supported
Contact Management Not Supported
Content Management Supported
Document Management Supported
Project Management Supported
Real Time Editing Supported
Task Management Not Supported
Version Control Not Supported
Video Conferencing Not Supported

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Not Supported
Channel Attribution Not Supported
Customer Journey Mapping Not Supported
Dashboard Not Supported
Performance Metrics Not Supported
Predictive Analytics Not Supported
ROI Tracking Supported
Social Media Metrics Not Supported
Website Analytics Not Supported

Marketing Planning Features

Budgeting & Forecasting Supported
Collaboration Supported
Flowchart Supported
Goal Setting / Tracking Not Supported
Marketing Calendar Supported
Media Planning Supported
Predictive Analytics Not Supported
Presentation Tools Not Supported
Project Tracking Supported
Spend Management Supported

Trade Promotion Management Features

Analytics / ROI Tracking Supported
Approval Workflow Not Supported
Budgeting & Forecasting Supported
Claims Management Not Supported
Competitor Analysis Not Supported
Compliance Management Not Supported
Customer Management Not Supported
Discount Management Not Supported
Pricing Optimization Not Supported
Promotion Calendar Supported
Settlement Management Not Supported
Trade Agreement Management Not Supported

Campaign Management Features

Channel Management Supported
Contact Database Not Supported
Email Marketing Not Supported
Event Triggered Actions Supported
Lead Management Supported
Multi-Campaign Supported

Channel Management Features

Campaign Management Supported
Channel Analytics Supported
Incentive Management Supported
Inventory Control Not Supported
Lead Management Supported
Opportunity Management Not Supported
Order Management Not Supported
Partner Management Not Supported
Product Management Supported
Reseller Management Not Supported

Marketing Automation Features

A/B Testing Supported
Analytics / ROI Tracking Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Supported
Lead Scoring Not Supported
Sales Intelligence Supported
Search Marketing Supported
Segmentation Not Supported
Social Marketing Supported
Website Visitor Tracking Supported

Landing Page Features

A/B Testing Not Supported
Analytics Not Supported
Drag & Drop Not Supported
Form Creation Supported
Real Time Editing Supported
Responsive Supported
SEO Management Supported
Templates Supported

Lead Generation Features

Contact Discovery Not Supported
Contact Import/Export Not Supported
Lead Capture Supported
Lead Database Integration Supported
Lead Nurturing Not Supported
Lead Scoring Not Supported
Lead Segmentation Supported
Pipeline Management Supported
Prospecting Tools Not Supported
Visitor Identification Not Supported

Lead Management Features

Activity Tracking Not Supported
Campaign Management Supported
Lead Capture Supported
Lead Distribution Not Supported
Lead Nurturing Not Supported
Lead Scoring Not Supported
Lead Segmentation Supported
Pipeline Management Supported
Prospecting Tools Not Supported
Source Tracking Supported

PPC Features

A/B Testing Supported
Account Alerts Supported
Analytics / ROI Tracking Supported
Bid Management Supported
Budget Management Supported
Campaign Management Supported
Conversion Tracking Supported
Google / Bing Ads Not Supported
Keyword Research Tools Supported
Keyword Tracking Supported
Landing Pages / Web Forms Supported
URL Builder Supported

SEO Features

A/B Testing Supported
Artificial Intelligence (AI) Not Supported
Auditing Not Supported
Competitor Analysis Supported
Content Management Not Supported
Dashboard Supported
Google Analytics Integration Supported
Keyword Research Tools Supported
Keyword Tracking Supported
Link Management Not Supported
Localization Supported
Mobile Search Tracking Supported
Rank Tracking Not Supported
Revenue Management Supported
User Management Not Supported

Search Engine Marketing (SEM) Features

A/B Testing Supported
Account Alerts Supported
Analytics / ROI Tracking Supported
Bid Management Supported
Budget Management Supported
Campaign Management Supported
Conversion Tracking Supported
Google / Bing Ads Not Supported
Keyword Research Tools Supported
Keyword Tracking Supported
Landing Pages / Web Forms Supported
URL Builder Supported

Integrations

Accelo Not Supported
Desktop.com Not Supported
Facebook Not Supported
Google Ads Not Supported
Microsoft Advertising Not Supported
SAP Business One Supported
Shift Not Supported

Integrations

Accelo Supported
Desktop.com Supported
Facebook Supported
Google Ads Supported
Microsoft Advertising Supported
SAP Business One Not Supported
Shift Supported
Claim Shopperations and update features and information
Claim Shopperations and update features and information
Claim WordStream and update features and information
Claim WordStream and update features and information