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About

Easy to use marketing planning and budget management system for Consumer Packaged Goods brands and their agencies. Track sources of funds, standardize tactical planning, actualize invoices, customer deductions, and coupon redemptions, automate reporting and build beautiful marketing calendars with just a few clicks of a button. Generate high-quality, granular, and timely data for post-promotional and marketing mix analytics. We automate minutiae so marketers can do marketing!

About

TrackingCoder helps marketers and agencies get website tracking right in minutes, without the usual headache. If tracking is a complex task, you don't have the time, your GA4 is half-empty, your ad platforms all show different numbers, or you've ever found out weeks too late that a tag stopped firing, this is for you. It works in three steps. Paste your website URL. Pick the things you actually care about - clicks, form submissions, purchases, anything. Get ready-to-use tracking for GA4, Meta, Google Ads, LinkedIn and Microsoft and switch it on. That's it: usually about five minutes, no developer and no consultant. The real difference is what happens next. Most tools stop at setup, TrackingCoder keeps watching. You get a live view of every action firing across all your sites, an alert the moment something breaks, and a clear read on which channels are actually driving your sales. For agencies, that turns into a white-label report you can hand straight to a client.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Medium- to Large-size CPG Marketing teams that manage complex budgets in a matrix enviromnent

Audience

Marketers and small marketing agencies who run ads and need website tracking that works — plus founders and in-house growth teams managing their own GA4, Meta and Google Ads tracking.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

No information available.
Free Version
Free Trial

Pricing

$13/month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Shopperations
Founded: 2014
United States
shopperations.com

Company Information

TrackingCoder
Founded: 2026
United Kingdom
trackingcoder.com

Alternatives

BrandSystems

BrandSystems

Wellcom

Alternatives

 MyMarketingMate

MyMarketingMate

MyMarketingMate

Categories

Categories

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Brand Management Features

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

CPG Features

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

Campaign Management Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Channel Management Features

Campaign Management
Channel Analytics
Incentive Management
Inventory Control
Lead Management
Opportunity Management
Order Management
Partner Management
Product Management
Reseller Management

Collaboration Features

Brainstorming
Calendar Management
Chat / Messaging
Contact Management
Content Management
Document Management
Project Management
Real Time Editing
Task Management
Version Control
Video Conferencing

Marketing Planning Features

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Trade Promotion Management Features

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Integrations

SAP Business One

Integrations

SAP Business One
Claim Shopperations and update features and information
Claim Shopperations and update features and information
Claim TrackingCoder and update features and information
Claim TrackingCoder and update features and information