Related Products
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About
Easy to use marketing planning and budget management system for Consumer Packaged Goods brands and their agencies.
Track sources of funds, standardize tactical planning, actualize invoices, customer deductions, and coupon redemptions, automate reporting and build beautiful marketing calendars with just a few clicks of a button.
Generate high-quality, granular, and timely data for post-promotional and marketing mix analytics.
We automate minutiae so marketers can do marketing!
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About
TrackingCoder helps marketers and agencies get website tracking right in minutes, without the usual headache. If tracking is a complex task, you don't have the time, your GA4 is half-empty, your ad platforms all show different numbers, or you've ever found out weeks too late that a tag stopped firing, this is for you.
It works in three steps. Paste your website URL. Pick the things you actually care about - clicks, form submissions, purchases, anything. Get ready-to-use tracking for GA4, Meta, Google Ads, LinkedIn and Microsoft and switch it on. That's it: usually about five minutes, no developer and no consultant.
The real difference is what happens next. Most tools stop at setup, TrackingCoder keeps watching. You get a live view of every action firing across all your sites, an alert the moment something breaks, and a clear read on which channels are actually driving your sales. For agencies, that turns into a white-label report you can hand straight to a client.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Medium- to Large-size CPG Marketing teams that manage complex budgets in a matrix enviromnent
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Audience
Marketers and small marketing agencies who run ads and need website tracking that works — plus founders and in-house growth teams managing their own GA4, Meta and Google Ads tracking.
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and VideosNo images available
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
$13/month
14-Day Free Trial, $13/month
Free Version
Not Supported
Free Trial
Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Company InformationShopperations
Founded: 2014
United States
shopperations.com
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Company InformationTrackingCoder
Founded: 2026
United Kingdom
trackingcoder.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Marketing Analytics Features
A/B Testing
Not Supported
Campaign Management
Not Supported
Channel Attribution
Not Supported
Customer Journey Mapping
Not Supported
Dashboard
Not Supported
Performance Metrics
Not Supported
Predictive Analytics
Not Supported
ROI Tracking
Supported
Social Media Metrics
Not Supported
Website Analytics
Not Supported
Brand Management Features
Approval Process Control
Not Supported
Artwork Management
Supported
Asset Management
Supported
Change Management
Not Supported
Fulfillment Distribution
Not Supported
Project Management
Supported
CPG Features
Customer Management
Not Supported
Electronic Data Interchange
Not Supported
Financial Accounting
Not Supported
Forecast / Demand Planning
Not Supported
Inventory Management
Not Supported
Lot Tracking
Not Supported
Pricing Management
Not Supported
Shopper Marketing
Supported
Trade Promotion
Supported
Campaign Management Features
Channel Management
Supported
Contact Database
Not Supported
Email Marketing
Not Supported
Event Triggered Actions
Not Supported
Lead Management
Not Supported
Multi-Campaign
Supported
Channel Management Features
Campaign Management
Supported
Channel Analytics
Not Supported
Incentive Management
Not Supported
Inventory Control
Not Supported
Lead Management
Not Supported
Opportunity Management
Not Supported
Order Management
Not Supported
Partner Management
Not Supported
Product Management
Not Supported
Reseller Management
Not Supported
Collaboration Features
Brainstorming
Not Supported
Calendar Management
Supported
Chat / Messaging
Not Supported
Contact Management
Not Supported
Content Management
Supported
Document Management
Supported
Project Management
Supported
Real Time Editing
Supported
Task Management
Not Supported
Version Control
Not Supported
Video Conferencing
Not Supported
Marketing Planning Features
Budgeting & Forecasting
Supported
Collaboration
Supported
Flowchart
Supported
Goal Setting / Tracking
Not Supported
Marketing Calendar
Supported
Media Planning
Supported
Predictive Analytics
Not Supported
Presentation Tools
Not Supported
Project Tracking
Supported
Spend Management
Supported
Trade Promotion Management Features
Analytics / ROI Tracking
Supported
Approval Workflow
Not Supported
Budgeting & Forecasting
Supported
Claims Management
Not Supported
Competitor Analysis
Not Supported
Compliance Management
Not Supported
Customer Management
Not Supported
Discount Management
Not Supported
Pricing Optimization
Not Supported
Promotion Calendar
Supported
Settlement Management
Not Supported
Trade Agreement Management
Not Supported
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Integrations
SAP Business One
Not Supported
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