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About

Easy to use marketing planning and budget management system for Consumer Packaged Goods brands and their agencies. Track sources of funds, standardize tactical planning, actualize invoices, customer deductions, and coupon redemptions, automate reporting and build beautiful marketing calendars with just a few clicks of a button. Generate high-quality, granular, and timely data for post-promotional and marketing mix analytics. We automate minutiae so marketers can do marketing!

About

TrackingCoder helps marketers and agencies get website tracking right in minutes, without the usual headache. If tracking is a complex task, you don't have the time, your GA4 is half-empty, your ad platforms all show different numbers, or you've ever found out weeks too late that a tag stopped firing, this is for you. It works in three steps. Paste your website URL. Pick the things you actually care about - clicks, form submissions, purchases, anything. Get ready-to-use tracking for GA4, Meta, Google Ads, LinkedIn and Microsoft and switch it on. That's it: usually about five minutes, no developer and no consultant. The real difference is what happens next. Most tools stop at setup, TrackingCoder keeps watching. You get a live view of every action firing across all your sites, an alert the moment something breaks, and a clear read on which channels are actually driving your sales. For agencies, that turns into a white-label report you can hand straight to a client.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Medium- to Large-size CPG Marketing teams that manage complex budgets in a matrix enviromnent

Audience

Marketers and small marketing agencies who run ads and need website tracking that works — plus founders and in-house growth teams managing their own GA4, Meta and Google Ads tracking.

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

$13/month
14-Day Free Trial, $13/month
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Shopperations
Founded: 2014
United States
shopperations.com

Company Information

TrackingCoder
Founded: 2026
United Kingdom
trackingcoder.com

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Categories

Brand Management Supported
Channel Management Supported
Collaboration Supported
CPG Supported
Marketing Supported
Marketing Planning Supported

Categories

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Not Supported
Channel Attribution Not Supported
Customer Journey Mapping Not Supported
Dashboard Not Supported
Performance Metrics Not Supported
Predictive Analytics Not Supported
ROI Tracking Supported
Social Media Metrics Not Supported
Website Analytics Not Supported

Brand Management Features

Approval Process Control Not Supported
Artwork Management Supported
Asset Management Supported
Change Management Not Supported
Fulfillment Distribution Not Supported
Project Management Supported

CPG Features

Customer Management Not Supported
Electronic Data Interchange Not Supported
Financial Accounting Not Supported
Forecast / Demand Planning Not Supported
Inventory Management Not Supported
Lot Tracking Not Supported
Pricing Management Not Supported
Shopper Marketing Supported
Trade Promotion Supported

Campaign Management Features

Channel Management Supported
Contact Database Not Supported
Email Marketing Not Supported
Event Triggered Actions Not Supported
Lead Management Not Supported
Multi-Campaign Supported

Channel Management Features

Campaign Management Supported
Channel Analytics Not Supported
Incentive Management Not Supported
Inventory Control Not Supported
Lead Management Not Supported
Opportunity Management Not Supported
Order Management Not Supported
Partner Management Not Supported
Product Management Not Supported
Reseller Management Not Supported

Collaboration Features

Brainstorming Not Supported
Calendar Management Supported
Chat / Messaging Not Supported
Contact Management Not Supported
Content Management Supported
Document Management Supported
Project Management Supported
Real Time Editing Supported
Task Management Not Supported
Version Control Not Supported
Video Conferencing Not Supported

Marketing Planning Features

Budgeting & Forecasting Supported
Collaboration Supported
Flowchart Supported
Goal Setting / Tracking Not Supported
Marketing Calendar Supported
Media Planning Supported
Predictive Analytics Not Supported
Presentation Tools Not Supported
Project Tracking Supported
Spend Management Supported

Trade Promotion Management Features

Analytics / ROI Tracking Supported
Approval Workflow Not Supported
Budgeting & Forecasting Supported
Claims Management Not Supported
Competitor Analysis Not Supported
Compliance Management Not Supported
Customer Management Not Supported
Discount Management Not Supported
Pricing Optimization Not Supported
Promotion Calendar Supported
Settlement Management Not Supported
Trade Agreement Management Not Supported

Integrations

SAP Business One Supported

Integrations

SAP Business One Not Supported
Claim Shopperations and update features and information
Claim Shopperations and update features and information
Claim TrackingCoder and update features and information
Claim TrackingCoder and update features and information