TrueTargetingInfillion
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Related Products
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About
Semasio is a platform that maximizes advertising efficiency by combining expertise in human behavior, semantic technology, and real-time predictive targeting. It offers a range of products and services designed to enhance marketing strategies in a privacy-first world. It provides pre-built and custom audience targeting segments, enabling precise and flexible marketing campaigns. Through audience extension, Semasio helps brands discover new customers who exhibit similar behaviors to their best customers, thereby expanding reach without compromising accuracy. Its contextual targeting capabilities allow for effective, privacy-safe advertising by focusing on the content consumers engage with, rather than relying on cookies. The contextual PLUS targeting feature predicts where ideal customers are most likely to be, combining the accuracy of audience data with the extensive reach of contextual targeting.
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About
TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Marketers in need of a tool to enhance their advertising strategies by reaching potential buyers through advanced audience and contextual targeting solutions
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Audience
Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Company InformationSemasio
Founded: 2019
United States
www.semasio.com
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Company InformationInfillion
Founded: 2008
United States
infillion.com/data/truetargeting/
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Categories |
Categories |
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Integrations
DoubleVerify
Not Supported
Experian Connect
Not Supported
Infillion XGraph
Not Supported
LiveRamp
Not Supported
Oracle BlueKai
Not Supported
Semasio
Not Supported
TransUnion Digital Business Profile
Not Supported
TransUnion TruVision
Not Supported
TrueTargeting
Supported
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Integrations
DoubleVerify
Supported
Experian Connect
Supported
Infillion XGraph
Supported
LiveRamp
Supported
Oracle BlueKai
Supported
Semasio
Supported
TransUnion Digital Business Profile
Supported
TransUnion TruVision
Supported
TrueTargeting
Not Supported
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