TrueTargeting

TrueTargeting

Infillion
+
+

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About

Build contests, interactive content, and email that drive revenue, database growth, and engagement. Drive revenue by selling sponsorships and custom solutions to advertisers that identify hot sales leads. Add new people to your email lists by collecting opt-ins while also building rich consumer profiles with first-party data. Create fun and shareable content that attracts new site traffic and drives your audience to come back again and again. Contests generate revenue from your advertisers and excitement from your audience while building your email database. You can reach an even larger audience with extra chances and social sharing incentives. Create unique experiences your audience and advertisers will love. Learn more about your users' interests while building rich consumer profiles you can leverage for targeted email campaigns.

About

TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Brands that want to grow their customer database via audience engagement and sweepstakes

Audience

Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Second Street
Founded: 2001
United States
secondstreet.com

Company Information

Infillion
Founded: 2008
United States
infillion.com/data/truetargeting/

Alternatives

Alternatives

CliquePrize

CliquePrize

Cinnamon Entertainment Group

Categories

Contest Supported
Email Marketing Supported

Categories

Advertising Supported

Contest Features

Awards Management Not Supported
Blind Judging Not Supported
Entrant Management Supported
Entry Fee Processing Not Supported
Entry Management Supported
Forms Management Not Supported
Fraud Detection Supported
Judging Management Not Supported
Scoring Not Supported
Skills Contests (Photo, Essay, Design, etc) Supported
Social Media Management Supported
Social Promotions Supported
Sweepstakes Supported
Timeline Management Not Supported
Voting Management Supported

Customer Engagement Features

Analytics Supported
Churn Management Supported
Communication Management Not Supported
Community Management Supported
Content Syndication Supported
Feedback Collection Not Supported
Gamification Not Supported
Live Chat Not Supported
Video Content Supported

Email Marketing Features

A/B Testing Supported
Artificial Intelligence Not Supported
Auto-Responders Supported
CAN SPAM Compliance Supported
Customer Surveys Supported
Drip Campaigns Supported
Dynamic Content Supported
Event Triggered Email Supported
Image Library Supported
Landing Pages/Web Forms Supported
Mailing List Management Supported
Mobile Optimized Emails Supported
Reporting/Analytics Supported
Subscriber Management Supported
Template Management Supported
WYSIWYG Email Editor Supported

Integrations

DoubleVerify Not Supported
Experian Connect Not Supported
Infillion XGraph Not Supported
LiveRamp Not Supported
Oracle BlueKai Not Supported
Semasio Not Supported
TransUnion Digital Business Profile Not Supported
TransUnion TruVision Not Supported

Integrations

DoubleVerify Supported
Experian Connect Supported
Infillion XGraph Supported
LiveRamp Supported
Oracle BlueKai Supported
Semasio Supported
TransUnion Digital Business Profile Supported
TransUnion TruVision Supported
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Claim Second Street and update features and information
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Claim TrueTargeting and update features and information