TrueXInfillion
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About
Measure human attention and emotion in response to advertising to drive optimal creative performance and media efficiency. The world’s most accurate emotion classification system, enabled by the largest culturally sensitive AI training set. We live in a world of distraction. Leading advertisers use Realeyes to drive greater ad performance to maximize attention. We measure the attention levels and the emotional responses of your sample audience as they watch your content on their own device. Realeyes’ AI-powered platform is the most sophisticated in the market, using webcams to interpret audience’s attention the same way a human would do. The Audience Retention algorithm is calibrated against advertisers’ and partners’ actual view-through rate performance data. The algorithm, initially built from 200+ ads across seven markets, has 85% correlation with actual in-market video view through rate.
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About
TrueX is the original CTV engagement platform that also works across all screens. TrueX allows consumers to choose their ad experience via the first value exchange product, guaranteed to drive results. The result is a better experience for the viewer, reduced ad load for publishers, and 5x the brand impact for advertisers over standard video spots. Target audiences that choose to interact with a TrueX engagement unit, and ensure your ads are seen. Choose from pre-built Blueprints or tap our Creative Studio and let your imagination run wild. Trade interactions with your brand for the most desired commodity today, human attention. Track your brand’s lift with in-unit questionnaires to measure the effectiveness of your campaigns. Offering consumers a choice with their ad viewing experience tells them that you, the brand, respect their attention and recognize the value of their time.
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Platforms Supported
Windows
Supported
Mac
Supported
Linux
Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Supported
iPad
Supported
Android
Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Companies in need of an audience attention measurement software
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Audience
Marketers wanting a solution to capture genuine consumer attention through opt-in interactive video ads
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Company InformationRealeyes
Founded: 2007
United Kingdom
www.realeyesit.com
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Company InformationInfillion
Founded: 2008
United States
infillion.com/media/truex/
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Categories |
Categories |
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Integrations
No info available.
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Integrations
No info available.
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