ReTargeter vs. TrueTargeting Comparison


ReTargeter	TrueTargeting Infillion	+	+
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About Keep your brand top of mind by delivering ads to your site audience as they browse the web. Take your customer database online. Serve display ads with nothing more than an email or mailing address. Bridge the gap between search and display. Serve targeted ads to in-market prospects at the keyword level to drive qualified traffic. Leverage the most contextually relevant inventory to drive qualified traffic to your pages. Build your unique target audience using the perfect mix of demographic, geographic, behavioral, interest and intent-based data. Leverage offline and online data to create custom people-based audiences to improve targeting and increase audience scale. Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users.	About TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Businesses and stores in need of a solution to improve their service and operations	Audience Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $1500 per month Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information ReTargeter Founded: 2009 United States www.retargeter.com/products	Company Information Infillion Founded: 2008 United States infillion.com/data/truetargeting/
Alternatives ADMY	Alternatives ReTargeter
ADXL AI ADXL	Tamoco
AdRoll	e-X Advertising Intelligence Platform Exponential
Kayzen	InMarket
Rontar View All	Affinity Answers View All
Categories Display Advertising Marketing Automation	Categories Advertising
Show More Features Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking
Integrations Display Ad Generator DoubleVerify Experian Connect Infillion XGraph LiveRamp Oracle BlueKai Semasio TransUnion Digital Business Profile TransUnion TruVision View All 1 Integration	Integrations Display Ad Generator DoubleVerify Experian Connect Infillion XGraph LiveRamp Oracle BlueKai Semasio TransUnion Digital Business Profile TransUnion TruVision View All 8 Integrations
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