Robyn

Robyn

Meta
+
+

Related Products

  • TrafficGuard
    89 Ratings
    Visit Website
  • CampaignTrackly
    57 Ratings
    Visit Website
  • Semrush
    6,303 Ratings
    Visit Website
  • TrueLoyal
    241 Ratings
    Visit Website
  • Triple Whale
    485 Ratings
    Visit Website
  • Quaeris
    6 Ratings
    Visit Website
  • Kubit
    33 Ratings
    Visit Website
  • Jesta Vision Suite
    25 Ratings
    Visit Website
  • Google Cloud BigQuery
    1,934 Ratings
    Visit Website
  • Podium
    2,075 Ratings

About

Uncover under-performing campaigns so you can quickly shift ad spend based on your simulation results and maintain your overall budget. We use a probabilistic and windowless measurement that leverages time-series data from your ecommerce platform and marketing channels to get to the heart of what moved the needle. Using your brand’s historical data, forecast the revenue and ROAS of your campaigns at any adjusted spend amount before you change anything. Connect all of your channels in just 10 minutes with our easy, one-time onboarding. You’ll get actionable insights 48 hours later. Marketers can quantify and benchmark the impact of cross-channel awareness on organic search, direct traffic, and other campaigns via.

About

Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Omni-channel brands looking for a solution for media measurement and optimization

Audience

Marketing teams, data scientists, and analysts interested in a solution to measure real incremental impact, attribute performance across channels, and optimize budget allocation in a transparent, privacy-compliant way

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

Free
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Prescient AI
Founded: 2019
United States
www.prescient-ai.io

Company Information

Meta
Founded: 2004
United States
facebookexperimental.github.io/Robyn/

Alternatives

Alternatives

JustControl.it

JustControl.it

GRAHAMSTOWN LIMITED

Categories

Categories

Integrations

Facebook
Amazon S3
Facebook Ads
Google Ads
Google Analytics
Instagram
Instagram Ads
Klaviyo
Meta Pixel
Pinterest
Shopify
Snapchat
TikTok
X (Twitter)

Integrations

Facebook
Amazon S3
Facebook Ads
Google Ads
Google Analytics
Instagram
Instagram Ads
Klaviyo
Meta Pixel
Pinterest
Shopify
Snapchat
TikTok
X (Twitter)
Claim Prescient AI and update features and information
Claim Prescient AI and update features and information
Claim Robyn and update features and information
Claim Robyn and update features and information