Poplar

Poplar

Share Local Media
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About

We’re not your typical data cooperative. Our proprietary algorithms combine traditional sources of data, like individual purchase history, with the new, untapped potential of online browsing history and intent to purchase. We use this unique data combination to improve on the performance of traditional Coop lists and to identify previously unknown website visitors for contact by direct mail. To a traditional data cooperative, two customers who both bought a pair of shoes one month ago look the same. They both have the same purchase history and they’re both just as likely to buy a second pair of shoes. But we know better at Path2Response. We can see that one customer is satisfied with their purchase, but the second one is still browsing the internet for a second pair of shoes. While it’s true that both customers may still be valuable prospects, we know that the second customer is still in the market and actively searching to buy again.

About

Create direct mail campaigns in minutes. Meet Poplar, an API-enabled programmatic platform that empowers brands to create fully dynamic, personalized direct mail campaigns. Set up and deploy both one-time and programmatic campaigns in minutes through our platform, with easy connections to leading marketing automation platforms, e-commerce stores, and cloud connectors. Customize imagery and text on a 1-1 basis with dynamic HTML templates for a range of formats. Reach your abandoned cart site visitors via direct mail, upload custom lists, and build any cross-sell or existing customer triggers, all with a variety of postage, speed, and cadence options. Mail one piece or mail a million at best-in-class per piece rates, with no SaaS fees or subscription fees whatsoever. Multivariate testing capabilities are built right into the platform, enabling marketers to test and optimize on any number of channel factors easily and efficiently.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Data driven platform for companies that want to get better performance from their direct mail campaigns

Audience

Companies that want to create direct mail campaigns in minutes

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Path2Response
Founded: 2013
United States
path2response.com

Company Information

Share Local Media
Founded: 2016
United States
heypoplar.com

Alternatives

Alternatives

DM20.ai

DM20.ai

DirectMail2.0
CleanTouch

CleanTouch

Easy Plus

Categories

Categories

Integrations

ActiveCampaign
Adobe Marketo Engage
Automate.io
Blueshift
Braze
Customer.io
Drip
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Iterable
Klaviyo
Leanplum
Mailchimp
Sailthru
Simon AI
Wufoo
Zapier

Integrations

ActiveCampaign
Adobe Marketo Engage
Automate.io
Blueshift
Braze
Customer.io
Drip
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Iterable
Klaviyo
Leanplum
Mailchimp
Sailthru
Simon AI
Wufoo
Zapier
Claim Path2Response and update features and information
Claim Path2Response and update features and information
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