Audience

Data driven platform for companies that want to get better performance from their direct mail campaigns

About Path2Response

We’re not your typical data cooperative. Our proprietary algorithms combine traditional sources of data, like individual purchase history, with the new, untapped potential of online browsing history and intent to purchase. We use this unique data combination to improve on the performance of traditional Coop lists and to identify previously unknown website visitors for contact by direct mail. To a traditional data cooperative, two customers who both bought a pair of shoes one month ago look the same. They both have the same purchase history and they’re both just as likely to buy a second pair of shoes. But we know better at Path2Response. We can see that one customer is satisfied with their purchase, but the second one is still browsing the internet for a second pair of shoes. While it’s true that both customers may still be valuable prospects, we know that the second customer is still in the market and actively searching to buy again.

Integrations

No integrations listed.

Ratings/Reviews

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Company Information

Path2Response
Founded: 2013
United States
path2response.com

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Product Details

Platforms Supported
Cloud
Support
Phone Support
Online

Path2Response Frequently Asked Questions

Q: What kinds of users and organization types does Path2Response work with?
Q: What languages does Path2Response support in their product?
Q: What kind of support options does Path2Response offer?

Path2Response Product Features

Buyer Intent

B2B Lead Generation Not Supported
CRM Integration Not Supported
Channel Attribution Not Supported
Competitor Analysis Not Supported
Content Marketing Not Supported
Customer Journey Mapping Not Supported
Intent Data Not Supported
Customer Profiles Not Supported
Lead Notifications Not Supported
Lead Scoring Not Supported

Direct Mail Automation

Campaign Management Not Supported
Delivery Tracking Not Supported
Event Triggered Mailings Not Supported
Mailing List Purchasing Not Supported
Mailing Services Integration Not Supported
A/B Testing Not Supported
Data Import/Export Not Supported
Design Management Not Supported
Pre-made Templates Not Supported
List Scrubbing Not Supported
Printing Services Integration Not Supported
Response Alerts Not Supported
Analytics/Reporting Not Supported