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About

Affinity Answers combines the richest behavioral data with the world’s largest social dataset to verify online browsing, ecommerce, search, and mobile intent and create custom audiences that outperform purchase-based segments by an average of 55%. Users submit target criteria (audiences, dates, geography, channels and budget) and receive audience definitions, complete with targeting filters, reach estimates and proprietary intent scores, within 1–2 business days; once approved, audiences are activated in demand-side platforms (DV360, The Trade Desk, etc.) within 7–10 days. It scales to build limitless, persona-level segments, such as competitive conquest (customers of USAA rivals), psychographic cohorts, purchase-intent groups, and topical news audiences, all via API or web interface.

About

We’re not your typical data cooperative. Our proprietary algorithms combine traditional sources of data, like individual purchase history, with the new, untapped potential of online browsing history and intent to purchase. We use this unique data combination to improve on the performance of traditional Coop lists and to identify previously unknown website visitors for contact by direct mail. To a traditional data cooperative, two customers who both bought a pair of shoes one month ago look the same. They both have the same purchase history and they’re both just as likely to buy a second pair of shoes. But we know better at Path2Response. We can see that one customer is satisfied with their purchase, but the second one is still browsing the internet for a second pair of shoes. While it’s true that both customers may still be valuable prospects, we know that the second customer is still in the market and actively searching to buy again.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Digital marketers and media planners interested in a tool providing audience segments to boost campaign efficiency and targeting precision

Audience

Data driven platform for companies that want to get better performance from their direct mail campaigns

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Affinity Answers
United States
www.affinityanswers.com/data/

Company Information

Path2Response
Founded: 2013
United States
path2response.com

Alternatives

Alternatives

TrueTargeting

TrueTargeting

Infillion
CleanTouch

CleanTouch

Easy Plus

Categories

Categories

Integrations

Facebook
Instagram
Reddit
The Trade Desk
TikTok
X (Twitter)

Integrations

Facebook
Instagram
Reddit
The Trade Desk
TikTok
X (Twitter)
Claim Affinity Answers and update features and information
Claim Affinity Answers and update features and information
Claim Path2Response and update features and information
Claim Path2Response and update features and information