bethebrand

bethebrand

be the brand experience
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About

Orange Logic is an enterprise digital asset management and media asset management platform that delivers agentic content orchestration. Purpose-built for enterprises where content is mission-critical to revenue, compliance, and customer experience, Orange Logic unifies digital assets, rights, workflows and governance into a single governed content layer. Demanding content teams, from film studios and publishers to healthcare organizations and global consumer brands, use it to keep tens of millions of assets findable and ready to use. Instead of stitching separate tools together, they manage everything from raw footage to published brand sites on one platform, and their admins configure it without code as needs change. Orange Logic is a Leader in both the Forrester Wave: Digital Asset Management, Q1 2026, and the 2025 Gartner Magic Quadrant for DAM Platforms.

About

Consistent marketing success is built upon a platform of strong marketing management. bethebrand is the brand and marketing workflow, archive, and compliance system of choice for the many UK and international brands. Straightforward, instant access to your brand assets, marketing content, and marketing history. Streamlined management of current workflows to maximize marketing performance. Strong compliance procedures that positively impact corporate governance. Creating great customer outcomes is our number one priority. Since 2001, bethebrand has been at the forefront of the development of Digital Asset Management (DAM) systems that streamline the storage, creation, approval, and delivery of marketing campaigns and key assets. bethebrand is the preferred system for over 20,000 marketing professionals, driving in excess of 250,000 workflows. bethebrand is utilized extensively by major brands across many sectors and is a provider of choice.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Not Supported
Linux Not Supported
Cloud Not Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Enterprise to Mid Market. For those who need DAM and MAM systems that deliver agentic content orchestration

Audience

Brands and companies searching for a marketing management solution to improve their operations

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Please contact Orange Logic directly for pricing information.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 4.6 / 5
ease 4.8 / 5
features 4.7 / 5
design 4.5 / 5
support 4.8 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • Orange Logic is the only Digital Asset Management Platform (DAM) worth using. They are the only few DAMs that offer: • Asset AI Meta Tagging for Video and Image • Best for enterprise companies, small & large, don't get charge by the user seat. • White Glove service, every business is unique and they were the only solution that offered what we needed and how we wanted it to be customized for our company. • Easy to use platform and it does the work itself, I spend 1 hour a week managing everything. • Custom Integrations with our Software and Online Tools.
  • It is very intuitive to use - both front and back-end. It is easy to configure and adaptable. The support team is responsive.
  • Cortex makes it easy to upload, share, and download media files. It integrates with the Adobe suite and allows for our creative team to work remotely off proxy files. It's a flexible platform, and our integration team has been a joy to work with.
  • The ease of creating multiple metadata mappings and the ability to batch edit on every field are considerable upsides to Cortex. These features work with relative ease compared to other products I've used over the years.
  • My favorite feature of Orange Logic | Cortex is their ticketing system, Link, where I can raise a defect, ask a question or request an enhancement. I can assign priorities ranging from critical to normal or even long-term. At any time I can log onto Link to see their status. Answered tickets are archived, so I have a complete picture of our evolving digital asset management system.

Cons

  • The only thing I was unhappy with was the time it took them to create our DAM system, but after the time it took to get it up and going, I can proudly say it was worth the wait for the setup.
  • The system itself is excellent, but I think we all know it's the most low-cost system, which does cause some friction internally.
  • I'm getting really nit-picky here, but I'd love for Cortex to support additional S3 storage tiers to save money on our cloud storage bill. It's on their roadmap though
  • You can tell that Cortex was built to accommodate a wide variety of use cases. While that may play well for Orange Logic in attracting customers, it can be an overbearing product for end users. It took me several months to wade through the sea of Cortex functionality and hone in on what worked for my needs. Once you get through that, the product does well, but it feels like Cortex tries to be too many things at once.
  • Orange Logic | Cortex is a very granular, robust product. I know that I'm missing out on some features, but as the only power user, I simply don't have time to delve into all of them.

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Orange Logic
Founded: 1998
United States
www.orangelogic.com

Company Information

be the brand experience
United Kingdom
www.bethebrand.com/Home/

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Categories

Categories

Content Management Features

Audio Content Supported
Customizable Templates Supported
Document Indexing Supported
E-forms Supported
Full Text Search Supported
Image Editor Supported
SEO Management Supported
Text Editor Supported
Version Control Supported
Video Content Supported
Website Management Supported

Digital Asset Management Features

Asset Categorization Supported
Asset Library Supported
Asset Sharing Supported
Brand Control Supported
Customizable Branding Supported
File Conversion Supported
Metadata Management Supported
Mobile App Not Supported
Reporting/Analytics Supported
Search Within Document Supported
Search/Filter Supported
Version Control Supported
Watermarking Supported
Workflow Management Supported

Enterprise Content Management (ECM) Features

Archiving & Retention Supported
Collaboration Tools Supported
Content Lifecycle Management Supported
Digital Asset Management Supported
Document Management Supported
Electronic Signature Not Supported
Information Governance Supported
Mobile Access Supported
Search Supported
Version Control Supported
Workflow Management Supported

Workflow Management Features

Access Controls/Permissions Supported
Approval Process Control Supported
Business Process Automation Supported
Calendar Management Supported
Compliance Tracking Supported
Configurable Workflow Supported
Customizable Dashboard Supported
Document Management Supported
Forms Management Supported
Graphical Workflow Editor Supported
Mobile Access Supported
No-Code Supported
Task Management Supported
Third Party Integrations Supported
Workflow Configuration Supported

Brand Management Features

Approval Process Control Not Supported
Artwork Management Not Supported
Asset Management Not Supported
Change Management Not Supported
Fulfillment Distribution Not Supported
Project Management Supported

Marketing Automation Features

A/B Testing Not Supported
Analytics / ROI Tracking Not Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Supported
Lead Scoring Not Supported
Sales Intelligence Supported
Search Marketing Not Supported
Segmentation Supported
Social Marketing Supported
Website Visitor Tracking Not Supported

Integrations

Adobe Experience Manager Supported
Adobe Stock Supported
Adyen Supported
Amazon CloudFront Supported
Amazon S3 Supported
Amazon S3 Glacier Supported
Azure Blob Storage Supported
Docusign Supported
Dropbox Supported
Gemini Supported
Google Analytics Supported
Google Cloud Vision AI Supported
Grip Supported
Highspot Supported
Kaltura Supported
Microsoft 365 Supported
Microsoft Entra Supported
Okta Supported
Salsify Supported
Shutterstock Supported

Integrations

Adobe Experience Manager Not Supported
Adobe Stock Not Supported
Adyen Not Supported
Amazon CloudFront Not Supported
Amazon S3 Not Supported
Amazon S3 Glacier Not Supported
Azure Blob Storage Not Supported
Docusign Not Supported
Dropbox Not Supported
Gemini Not Supported
Google Analytics Not Supported
Google Cloud Vision AI Not Supported
Grip Not Supported
Highspot Not Supported
Kaltura Not Supported
Microsoft 365 Not Supported
Microsoft Entra Not Supported
Okta Not Supported
Salsify Not Supported
Shutterstock Not Supported
Claim Orange Logic and update features and information
Claim Orange Logic and update features and information
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Claim bethebrand and update features and information