Playbook

Pros: We moved to Playbook from Air.inc after dealing with frequent partial outages, rising costs, and a platform that felt increasingly resistant to feature requests and improvements. The difference in value has been substantial. Playbook offers an incredible balance of functionality, stability, and affordability, especially for companies managing large amounts of creative and marketing assets like we do at Outdoor Living Today.

One of the biggest strengths of Playbook has been the responsiveness of the team. Since we joined, the platform has continued to evolve with meaningful updates and new features. While there were a few things Air previously offered that Playbook initially lacked, the Playbook team has been highly receptive to feedback, quick to answer questions, and willing to implement feature requests.

Another major positive for us has been team collaboration. The platform is fluid, easy to work within, and for the most part it simply works — which is exactly what you want from a DAM platform. Our team uses it every single day internally, and we also rely on it heavily with external partners. Aside from some UI challenges, the overall collaboration experience has been smooth and dependable for a small-to-medium-sized team like ours.

For us, the priorities are stability, value, and responsiveness to customer concerns — and Playbook has delivered on all three.

Cons: The biggest area for improvement is the UI/UX. At times the interface can feel a bit cluttered, and some workflows could be simplified further. Certain actions, like stacking items or downloading assets, can occasionally become messy or unintuitive — for example, downloads sometimes pull every version of an asset rather than the specific one intended.

To their credit, the UI has already improved noticeably since we started using the platform, and it’s clear the team is actively refining it.

We have also encountered the occasional bug, but in our experience these issues were addressed quickly and resulted more in minor delays than any meaningful operational impact.

Overall: Overall, our experience with Playbook has been very positive. Olivia and the rest of the team have consistently been helpful, responsive, and easy to work with. They made onboarding and migrating all of our assets out of Air and into Playbook essentially stress-free, which was a huge relief for our team.

As long as Playbook continues improving the platform while maintaining its current value proposition, we honestly don’t see another DAM option in the market that competes at the same level for the price.