Oracle Unity Customer Data Platform vs. V12 vs. ZoomInfo Comparison


Oracle Unity Customer Data Platform Oracle	V12	ZoomInfo	+
Learn More Update Features	Learn More Update Features	Learn More Update Features	Add To Compare


			Related Products Klaviyo Klaviyo is the AI-first B2C CRM platform that helps you grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI, it's faster and easier than ever to create personalized, lasting customer relationships. Klaviyo unifies your customer profiles by capturing every event, and then lets you orchestrate your email marketing, SMS marketing, push notifications, WhatsApp, and RCS campaigns in one place. Built-in AI agents plan and launch campaigns, personalize every send, answer questions, and resolve issues. With real-time attribution and insights, you'll be able to make smarter, faster decisions that drive ROI. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong 5,228 Ratings Visit Website Hightouch Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Chime, Aritzia, and Whoop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Hightouch’s Composable Customer Data Platform collects behavioral events, resolves identities into Customer 360 profiles, builds audiences, syncs data to over 200 destinations like ad platforms and CRMs, and analyzes the results of marketing campaigns— all from the cloud data warehouse. 456 Ratings Visit Website Source Defense Source Defense is a mission critical element of web security designed to protect data at the point of input. The Source Defense Platform provides a simple and effective solution for data security and data privacy compliance – addressing threats and risks originating from the increased use of JavaScript, third-party vendors, and open-source code in your web properties. The Platform provides options for securing your own code, as well as addressing a ubiquitous gap in the management of third-party digital supply chain risk – controlling the actions of the third-party, fourth and nth party JavaScript that powers your site experience. The Source Defense Platform protects against all forms of client-side security incidents – keylogging, formjacking, digital skimming, Magecart, etc. – by extending web security beyond the server to the client-side (the browser). 7 Ratings Visit Website Plauti Plauti builds native data-quality apps that run entirely within your CRM. No data leaves your system, no external servers are used, and everything is controlled by your own admins without IT tickets. For Salesforce, Plauti covers the full data quality spectrum: > Prevent duplicates with real-time alerts that stop bad data at entry > Catch duplicates from integrations and imports > Run batch jobs to find and merge existing duplicates with full audit trails > Verify email addresses and phone numbers before they’re saved +postal+addonn Context All functionality runs on Salesforce infrastructure using your existing permissions and security. There’s no separate login, no data sync delays, and no compliance gaps. For Microsoft Dynamics 365, Plauti prevents duplicates with real-time alerts, API-based detection, batch processing, and cross-entity matching—giving CRM admins and data stewards direct, immediate control over data quality. 122 Ratings Visit Website Extole Fight skyrocketing paid media costs by turning your customers into a primary vehicle for acquisition, awareness, and activation with Extole. Our enterprise referral platform and team of experts create customized advocacy and referral programs, enabling brands to drive engagement with existing customers, acquire new customers, and generate an essential and unique first-party data source. The platform's advanced capabilities ensure companies get the most out of their referral programs. Leverage custom events, profiles, and attributes to enable dynamic, audience-specific referral experiences. Use first-party data to tailor customer segment messaging, rewards, and engagement strategies. Use our flexible APIs to build management capabilities and consumer experiences–headlessly or hybrid. We have all the tools you need to build scalable, secure, and high-performing referral programs. Book a demo to see how Extole can unlock the full potential of your customer advocacy programs. 69 Ratings Visit Website ActiveBatch Workload Automation ActiveBatch by Redwood makes setting up and launching automation easy with no custom scripting required. With a low-code Super REST API adapter, over 100 pre-built job steps and a user-friendly drag-and-drop workflow designer, you can integrate across any system, application and data source, on-prem, in the cloud or in hybrid environments. Maintain complete control and visibility and meet SLAs with monitoring of all automation from a single pane of glass and get custom alerts via emails or SMS. Managed Smart Queues dynamically scale resources for high-volume workloads, reducing process times while the self-service portal enables business users to run and monitor workflows independently. ActiveBatch meets security and compliance standards, with ISO 27001 and SOC 2, Type II certifications, encrypted connections and regular third-party tests, always keeping security at the forefront. Along with ongoing product advancements, get the added benefit of 24x7 support and on-site training. 366 Ratings Visit Website Docmosis Docmosis is a self-hosted or SaaS template-based document generation solution. Integrate with custom-built software applications or popular third-party apps using the API. Create templates using MS Word or LibreOffice. Add plain-text placeholders to control: the insertion of text/images/tables; conditionally add/remove any content; perform calculations; loop over repeating data; format data/numbers and much more. Used by customers in Finance, Health, Legal, Education, Government, HR, Insurance, Logistics, and Manufacturing to generate customized letters invoices, proposals, contracts, statements, reports and more. Integrate with: Custom software built using Java, C#, Python, PHP, Ruby and more via a REST API; Low-code and no-code platforms like Appian, Bubble, Mendix, Outsystems; Third-party form builders or apps that can perform a webhook such as FormAssembly or Salesforce. 48 Ratings Visit Website SalesTarget.ai SalesTarget.ai — AI-Powered Sales Intelligence Operating System Find & Enrich with 840M+ profiles. Validate contacts. Reach buyers on Email and LinkedIn. Close with a CRM — Power Dialer included. SalesTarget.ai is a Sales OS for outbound-driven B2B companies and revenue teams — centralizing every stage of the sales workflow and eliminating disconnected tools. Powered by 840M+ profiles, 150M+ companies, 4,000+ data signals & 50+ premium providers — with real-time intent signals that surface in-market buyers first. Cold Email Outreach — smart sending, warm-up & spintax Power Dialer — auto-sequential dialing from the CRM LinkedIn Automation — InMail, connections & sequences Email Validation — reduce bounces & protect reputation Integrated CRM — pipeline, deals & collaboration AI Co-pilot — launch campaigns via chat One platform. Infinite scale. 42 Ratings Visit Website Gravity Software Multi-Entity Cloud Accounting Software for Growing Businesses Gravity Software® is a cloud-based accounting solution designed for companies that have outgrown QuickBooks but don’t need the cost or complexity of Sage Intacct or larger ERP systems. Built natively on the Microsoft Power Platform (Dynamics 365), Gravity delivers robust multi-entity financial management with seamless integration to Microsoft 365, Power BI, Teams + Copilot — no third-party add-ons required. 🎈 Multi-entity & multi-location accounting 🎈 Automated intercompany transactions 🎈 AP automation & multi-level approvals 🎈 Real-time consolidated reporting & dashboards 🎈 Advanced analytics with Microsoft Power BI 🎈 Easy navigation from accounting to sales & service Trusted by growing companies in real estate, family offices, professional services, healthcare, hospitality, and nonprofits, Gravity helps businesses simplify complex accounting, improve cash flow, and scale with confidence. 45 Ratings Visit Website Guardz Guardz is the unified cybersecurity platform purpose-built for MSPs. We consolidate the essential security controls, including identities, endpoints, email, awareness, and more, into one AI-native framework designed for operational efficiency. Our identity-centric approach connects the dots across vectors, reducing the gaps that siloed tools leave behind so MSPs can see, understand, and act on user risk in real time. Backed by an elite research and threat hunting team, Guardz strengthens detection across environments, turning signals into actionable insights. With 24/7 AI + human-led MDR, Guardz utilizes agentic AI to triage at machine speed while expert analysts validate, mitigate, and guide response, giving MSPs scalable protection without adding headcount. Our mission is simple: give MSPs the scale, confidence, and clarity they need to stay ahead of attackers and deliver protection to every SMB they serve. 117 Ratings Visit Website
About Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes. Bring back-office and CRM data into a unified, 360-degree customer profile. Oracle Unity Customer Data Platform gathers customer signals and applies them to the customer profile in real time so you have the most up-to-date information about your customer in every moment. Simplify and consolidate all of your online, offline, first-, second-, and third-party data sources into a dynamic and connected customer profile. Connect individual identities across devices, channels, and domains. Use advanced privacy and identity controls to build a unified, accessible profile. Organize and maintain data quality by consolidating all of your data, including real-time behavioral signals, into a single repository.	About V12’s new breed of marketing blends data, technology and analytics to drive accelerated results. Consumers produce mountains of data everyday as they shop across a myriad of channels and devices. This data is fragmented across many systems and marketing platforms — obscuring customer behavior. The V12 CDP harnesses the power of each of these data sources and blends it with our suite of industry-leading 3rd party data assets to create one single version of the customer truth. Get to know your customers like never before and develop actionable insights to deploy unified customer journeys – wherever and whenever your customers prefer. Using hundreds of sources of offline and online data, best-in-class technology and analytics, and proprietary data methodology, we can connect you with consumers in the market for products and services you sell based on browsing and shopping activity, identification of visitors browsing your website and life event triggers.	About ZoomInfo helps companies achieve their most important objective: profitable growth. Our platform puts sales and marketing professionals in position to identify, connect, and engage with qualified prospects by giving you: - Verified Emails & Direct Dials - Intent Data & Business Scoops - Technographic Information - Company Organization Charts Integrate with the apps that matters to you. Start your free trial today.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Companies and businesses in search of a customer data platform solution to create a single, dynamic, real-time view of each customer	Audience Companies searching for a marketing platform that blends data, technology and analytics to power customer acquisition and drive accelerated results	Audience Companies of all sizes
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing No information available. Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 4.7 / 5 ease 4.3 / 5 features 4.9 / 5 design 4.6 / 5 support 5.0 / 5 Read all reviews
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Oracle Founded: 1977 United States www.oracle.com/cx/customer-data-platform/	Company Information V12 Founded: 1999 United States v12data.com	Company Information ZoomInfo Founded: 2000 United States www.zoominfo.com
Alternatives Adobe Real-Time CDP Adobe	Alternatives ZoomInfo	Alternatives D&B Hoovers Dun & Bradstreet
Salesforce Data 360 Salesforce	ZoomInfo Marketing ZoomInfo	Popl
LayerFive	WebEngage	Visual Visitor
Proem Sports	Revotas	ZoomInfo Sales ZoomInfo
Orbee View All	Bisnode Dun & Bradstreet View All	Apollo Apollo.io View All
Categories Customer Data Platforms (CDP)	Categories Advertising B2B Data Buyer Intent Campaign Management Customer Data Platforms (CDP) Email Marketing	Categories Account-Based Orchestration AI Sales Assistants AI Sales Tools B2B Data Buyer Intent Contact Management Conversation Intelligence Customer Data Platforms (CDP) Data Enrichment Lead Generation Live Chat Marketing Account Intelligence Sales Enablement Sales Engagement Sales Force Automation Sales Intelligence Technographic Data Website Visitor Identification
		Customer Data Platforms (CDP) Features Behavioral Analytics Campaign Management Customer Profiles Customer Segmentation Data Integration Data Matching GDPR Compliance Personalization Predictive Modeling Show More Features Buyer Intent Features B2B Lead Generation Channel Attribution Competitor Analysis Content Marketing CRM Integration Customer Journey Mapping Customer Profiles Intent Data Lead Notifications Lead Scoring Lead Generation Features Contact Discovery Contact Import/Export Lead Capture Lead Database Integration Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Visitor Identification Sales Intelligence Features CRM Integration Data Cleaning Data Enrichment Data Import/Export Data Mining Data Verification Email Integration Lead Scoring List Building Performance Management Pipeline Management Predictive Modeling/Analytics Prospecting Tools Reporting/Analytics Sales Forecasting
Integrations Adobe Marketo Engage Argent Bullhorn CaliberMind Decimal Intentomatic Kinetica Lantern Microsoft Dynamics 365 Motileo Nango Oracle Advertising Oracle Cloud Infrastructure Paligo Responsum Sailes Stackreaction Sugar Sell ZoomInfo DaaS servis.ai Show More Integrations View All 15 Integrations	Integrations Adobe Marketo Engage Argent Bullhorn CaliberMind Decimal Intentomatic Kinetica Lantern Microsoft Dynamics 365 Motileo Nango Oracle Advertising Oracle Cloud Infrastructure Paligo Responsum Sailes Stackreaction Sugar Sell ZoomInfo DaaS servis.ai Show More Integrations View All 1 Integration	Integrations Adobe Marketo Engage Argent Bullhorn CaliberMind Decimal Intentomatic Kinetica Lantern Microsoft Dynamics 365 Motileo Nango Oracle Advertising Oracle Cloud Infrastructure Paligo Responsum Sailes Stackreaction Sugar Sell ZoomInfo DaaS servis.ai Show More Integrations View All 73 Integrations
Claim Oracle Unity Customer Data Platform and update features and information Claim Oracle Unity Customer Data Platform and update features and information	Claim V12 and update features and information Claim V12 and update features and information	Claim ZoomInfo and update features and information Claim ZoomInfo and update features and information