Optily vs. Nexoya Comparison


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		Related Products TrafficGuard Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. Trusted by 10,000+ advertisers across multiple industries TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1). 89 Ratings Visit Website Fraxion Fraxion is an all-in-one procure-to-pay solution built for mid-market companies. It enables complete spend management by automating procurement, accounts payable, expense management, and spend analysis on a single connected platform. Key capabilities include requisition to PO automation, real-time budget and policy controls, multi-level approvals, PunchOut, catalog purchasing, AI-driven AP automation and spend analysis, payments, and a mobile app for on-the-go spend control. Every transaction produces a full audit trail from requisition to payment. Fraxion is designed for the Office of the CFO. Finance teams start with the solution they need most, procurement or AP automation and expand to full procure-to-pay without reimplementation. SOC 2-compliant. Integrates with major ERP and accounting systems: Sage, Microsoft Dynamics, NetSuite, QuickBooks, and Xero. Trusted by mid-market organizations across healthcare, life sciences, agriculture, education, natural resources for over 20 years. 195 Ratings Visit Website Setyl Setyl is an IT asset and license management platform (ITAM) that combines hardware and software asset management in one. The platform integrates with 100+ systems, including Microsoft, Google, MDM, RMM, IAM, SSO, HR, helpdesk tools, and more. Use Setyl to gain full visibility and control over your IT assets, SaaS applications, software licenses, users, vendors, and spend in one place — helping you: ✓ Automate and scale daily IT operations, including inventory management and user on/offboarding. ✓ Identify and cut wasted IT spend. ✓ Prepare for audits and stay compliant, including with SOC 2 and ISO 27001. With an intuitive interface, native integrations, and one-on-one support at every step, the platform is fast to deploy, easy to use, and built for collaboration. Features include: IT asset and license inventory, full asset lifecycle management, software renewal management, license rightsizing, employee onboarding and offboarding, vendor audits, and spend tracking. 48 Ratings Visit Website Rippling Streamline your business with Rippling’s all-in-one platform for HR, IT, payroll, and spend management. Effortlessly manage the entire employee lifecycle, from hiring to benefits administration. Automate HR tasks, ensure compliance, and streamline approvals. Simplify IT with device management, software access, and compliance monitoring, all from one dashboard. Enjoy timely payroll, real-time financial visibility, and dynamic spend policies. Rippling empowers your business to save time, reduce costs, and enhance efficiency, allowing you to focus on growth. Experience the power of unified management with Rippling today. 21,039 Ratings Visit Website Descartes Sellercloud Descartes Sellercloud is a robust ecommerce growth platform that empowers businesses to control their catalog, inventory, orders, purchasing, fulfillment, and shipping all from one centralized system. It offers seamless integrations with over 350 partners, including marketplaces like Amazon, Shopify, and Wayfair, helping merchants expand their reach and increase sales. The platform supports automation of routine tasks, boosting efficiency and allowing businesses to ship faster and sell more. Sellercloud caters to a wide range of ecommerce operations with customizable solutions for wholesalers, retailers, 3PLs, and FBA sellers. Numerous customers praise Sellercloud for its ability to streamline workflows, eliminate inventory discrepancies, and drive significant revenue growth. Backed by a dedicated product expert team, Sellercloud ensures smooth implementation and continuous support. 105 Ratings Visit Website Order.co Order.co is an AI-powered procurement and payments platform that connects purchasing, approvals, payments, and reporting in one intelligent system so teams can place orders faster, cut manual work, and keep operations running smoothly. Order.co's suite of AI tools automates purchasing decisions, sources products at the best price, and flags risks before they impact your business. Trusted by brands like Dolce & Gabbana, WeWork, [solidcore], and Hugo Boss, Order.co helps hundreds of businesses reduce costs, gain tighter spend control, and free up teams to focus on higher-value work. Founded in 2016 and headquartered in New York City, Order.co has raised $70M in funding from industry-leading investors like MIT, Stage 2 Capital, Rally Ventures, 645 Ventures, and more. 228 Ratings Visit Website Wallester Wallester is an Estonian-licensed financial institution and official Visa partner since 2018, specialising in digital financial solutions and card issuance. We help companies across the EEA and the UK streamline payments, launch branded cards, and scale efficiently. What we do: 1️⃣ White-Label Solution with Embedded Finance Our White-Label solution lets businesses integrate financial services directly into their platforms—known as embedded finance. This enables branded payment cards tailored to specific needs, improving customer experience and opening new revenue streams. We ensure swift time-to-market with simplified integration and dedicated support. 2️⃣ Wallester Business: Corporate Expense Management Wallester Business modernises corporate expense management with instant access to virtual and physical Visa cards. Through our app and portal, companies can track expenses, analyse budgets, and integrate seamlessly with accounting systems for better financial control. 277 Ratings Visit Website AIMS360 Apparel Software AIMS360 apparel software is the most popular ERP for the fashion industry. The fashion software features cover the entire fashion business lifecycle. AIMS360 business management software covers production, material and finished goods purchasing, omni-channel order taking, order processing, automated inventory management, warehouse management, shipping, invoicing, accounts receivable, and more. Get a demo of AIMS360’s 100+ apparel software features & integrations. Our most popular integrations like Shopify, JOOR, NuOrder, Brandboom, EDI, DSCO, Dropship, 3PL Integrations, Factoring, & more don't require middleware or third parties. See the AIMS360 fashion ERP website for our full features & integrations list. 95 Ratings Visit Website ShipHero ShipHero’s Warehouse Management System simplifies eCommerce picking, packing and shipping. Our cloud-based WMS is perfect for emerging, scaling and high volume brands. Instead of holding you back, ShipHero can push your eCommerce business forward with the technology and processes you need to run a successful warehouse. We Crush it for for eCommerce Brands and 3PLs: - Reduce mis-picks and mis-ships by 99% - Reduce warehouse costs by 35%+ - 30% Faster Shipping - Increase picking efficiency by 3x - We serve more than 10% of Shopify Plus stores globally From scaling eCommerce brands to advanced warehouses, ShipHero has the perfect WMS plan for you. 933 Ratings Visit Website Google Cloud BigQuery BigQuery is a serverless, multicloud data warehouse that simplifies the process of working with all types of data so you can focus on getting valuable business insights quickly. At the core of Google’s data cloud, BigQuery allows you to simplify data integration, cost effectively and securely scale analytics, share rich data experiences with built-in business intelligence, and train and deploy ML models with a simple SQL interface, helping to make your organization’s operations more data-driven. Gemini in BigQuery offers AI-driven tools for assistance and collaboration, such as code suggestions, visual data preparation, and smart recommendations designed to boost efficiency and reduce costs. BigQuery delivers an integrated platform featuring SQL, a notebook, and a natural language-based canvas interface, catering to data professionals with varying coding expertise. This unified workspace streamlines the entire analytics process. 2,027 Ratings Visit Website
About A revolution in digital ad spend management for Shopify is nearly here. Be among the first to experience our latest innovation as Optily instantly unifies your Facebook and Google Ads, Analytics, and soon, Shopify sales data for the ultimate solution to ad spend performance. Secure a free ad strategy consultation and much more by signing up for our early access program today. We’re about to launch our latest innovation, the Shopify Connect app, and we’re offering some great perks to Shopify merchants who sign up right now. The only ad spend solution combining Shopify with the biggest data platforms. Optily was created for Shopify store owners. Optily can manage your Meta for Business advertising budgets across all ad properties, including Facebook, Instagram, Messenger, and Audience Network. Optily draws upon Google Analytics for better accuracy of campaign budget recommendations and the ability to set GA-based goals.	About Nexoya is an AI-powered SaaS platform that helps mid-sized to large companies optimize digital marketing campaigns across multiple channels. By integrating with over 40 tools like Google Ads, Meta, LinkedIn and TikTok. Nexoya analyzes millions of data points daily to provide budget optimization proposals in order to help marketers achieve the highest return on ad spend. Designed for marketing teams, the platform predicts campaign performance, reallocates budgets to maximize ROAS and delivers actionable insights. With the new Scenario Simulation feature, users can forecast the impact of budget changes on campaign performance, spot the saturation of their advertising portfolio at early stages and plan their marketing budget more effectively.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience eCommerce businesses looking for a single-click ad spend optimizer to manage and improve their advertising budget	Audience Marketing Teams
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Not Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $99 per month Free Version Supported Free Trial Supported	Pricing € 600 per month We offer "Starter" and "Premium" packages. The prices depend on your package, your contract duration and your monthly ad spend. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
	Pros & Cons from Real Users Pros I can easily track my KPIs and budget, the team is great advice too! I am not from a data background and I found the tool very intuitive, the team also helped me use it! Cons No cons, the results are great and the team is very supportive! I do not have any cons for now, the tool is very powerful!
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information Optily United States www.optily.com	Company Information Nexoya Founded: 2018 Switzerland www.nexoya.com
Alternatives Connexify	Alternatives Obiyen LinkedIn Ads Tracker AWORK
Agency AI	Shopperations
Bloom Analytics Dayspring Technologies	PlugCMO Tyke Technologies
Koala Inspector Koala Apps	6sense
Datastory View All	WebEngage View All
Categories Advertising Supported Marketing Analytics Supported Spend Management Supported	Categories Advertising Supported Campaign Management Supported Channel Management Supported Market Intelligence Supported Marketing Analytics Supported Marketing Automation Supported Predictive Analytics Supported
Show More Features Spend Management Features Approval Workflow Not Supported Budgeting / Forecasting Supported Expense Tracking Not Supported Multi-Currency Supported Prepaid Cards Not Supported Procurement Management Not Supported Receipt Management Not Supported Spend Analysis Supported Spend Control Supported Supplier Management Not Supported	Marketing Analytics Features A/B Testing Not Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Not Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Supported Show More Features Channel Management Features Campaign Management Supported Channel Analytics Not Supported Incentive Management Not Supported Inventory Control Not Supported Lead Management Not Supported Opportunity Management Not Supported Order Management Not Supported Partner Management Not Supported Product Management Not Supported Reseller Management Not Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Not Supported Artificial Intelligence Supported Content / Blogging Platform Not Supported Customizable CTAs Not Supported Drip Campaigns Not Supported Dynamic Content Not Supported Landing Pages / Web Forms Not Supported Lead Scoring Not Supported Sales Intelligence Not Supported Search Marketing Not Supported Segmentation Not Supported Social Marketing Not Supported Website Visitor Tracking Not Supported Predictive Analytics Features AI / Machine Learning Supported Benchmarking Not Supported Data Blending Not Supported Data Mining Not Supported Demand Forecasting Not Supported For Education Not Supported For Healthcare Not Supported Modeling & Simulation Supported Sentiment Analysis Not Supported
Integrations Facebook Ads Supported Google Ads Supported Google Analytics Supported Instagram Supported Meta Ads Supported Shopify Supported YouTube Supported BL.INK Not Supported Bing Not Supported Facebook Supported Google Display & Video 360 Not Supported Google Pay Not Supported LinkedIn Not Supported Mailgun Not Supported MediaMath Not Supported Meta Audience Network Supported Outbrain Not Supported SAP Marketing Cloud Not Supported Salesforce Not Supported Semrush Not Supported Show More Integrations View All 10 Integrations	Integrations Facebook Ads Supported Google Ads Supported Google Analytics Supported Instagram Supported Meta Ads Supported Shopify Supported YouTube Supported BL.INK Supported Bing Supported Facebook Not Supported Google Display & Video 360 Supported Google Pay Supported LinkedIn Supported Mailgun Supported MediaMath Supported Meta Audience Network Not Supported Outbrain Supported SAP Marketing Cloud Supported Salesforce Supported Semrush Supported Show More Integrations View All 29 Integrations
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