Opti-Behavior

Opti-Behavior

OptiUser
VWO Insights

VWO Insights

Wingify
+
+

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About

Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow. All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required. Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action. Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89

About

VWO Insights combines session recordings, heatmaps, on-page surveys, and more to diagnose problem areas in your visitors’ experiences. So you can fix what's broken. And make the good stuff even better. Funnels help you uncover conversion leaks and deep-dive into the reasons for visitor drop off using heatmaps and recordings. With advanced segmentation capabilities, you can create complex segments and use bracketing logic to further filter your funnel reports and discover new visitor segments. Notice a high drop-off from one stage of the funnel to the next? Want to know why the visitor did not submit the form? You can view session recordings for only those visitors who dropped off at a particular stage with a single click. VWO recordings are always on. This helps you understand friction points in a specific buyer, avatar, or persona journey. And easily identify opportunities for growth and testing with that segment.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

WordPress sites

Audience

Companies with websites that want to uncover conversion leaks and deep-dive into the reasons for visitor drop off using heatmaps and recordings

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$0
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.

Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.

Business EUR 179/year: multi-site licence.

Agency EUR 299/year: white-label client reports and agency dashboard.

All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Version
Free Trial

Pricing

$169 per month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

OptiUser
Founded: 2026
France
optiuser.com

Company Information

Wingify
Founded: 2010
India
vwo.com/insights/

Alternatives

Alternatives

Fragmatic

Fragmatic

Fragmatic Technologies Pvt. Ltd.

Categories

Categories

Heatmap Features

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Session Replay Features

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

Heatmap Features

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Integrations

WordPress
Adobe Marketo Measure
Astra
BigCommerce
Elementor
Forminator
Google Analytics
Hummingbird
Jetpack for Wordpress
Kissmetrics
LiteSpeed Web Server
Mixpanel
Ninja Forms
Oxygen
Shopify
WP Rocket
WPBakery
WPForms
comScore
eXTReMe-IP-Lookup

Integrations

WordPress
Adobe Marketo Measure
Astra
BigCommerce
Elementor
Forminator
Google Analytics
Hummingbird
Jetpack for Wordpress
Kissmetrics
LiteSpeed Web Server
Mixpanel
Ninja Forms
Oxygen
Shopify
WP Rocket
WPBakery
WPForms
comScore
eXTReMe-IP-Lookup
Claim Opti-Behavior and update features and information
Claim Opti-Behavior and update features and information
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