Operative.One

Operative.One

Operative
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+

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About

Operative.One is the gold standard for digital ad management—powering the world’s top streaming platforms and over 100 distinct CTV services. As the industry’s leading order management system (OMS), Operative.One helps digital media companies maximize yield across channels, streamline operations, and accelerate revenue. This unified platform connects the entire quote-to-cash workflow, enabling sales and ops teams to do more with less. Sales teams can book more deals across linear and digital channels, while operations teams process more work with tools that free up time for strategic, high-value tasks. Whether you're monetizing video, display, mobile, or CTV, Operative.One transforms advertising operations into a revenue-generating machine, driving growth, efficiency, and scale.

About

diDNA is the ad management platform designed for everyone on the supply side of the ad ecosystem including publishers and ad tech partners. Maximize ad revenue through a holistic approach including core ad tech, access to 70+ demand partners, and a dedicated team. The results speak for themselves, 95% fill rates, 98% viewability, 100-150% ad revenue increase, $5 average RPM, and improved site load times. All that combined with fully transparent, real-time reporting built for practical use. The one platform to optimize all of your digital ad inventory through proprietary ad technology, brand safety features, and access to premium demand. diDNA offers an enterprise ad management platform that optimizes all digital ad inventory for publishers through proprietary core ad technology. By utilizing machine learning and artificial intelligence to power our rules engine, we can support and empower publishers by generating the maximum ad revenue while simplifying the process.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Digital media companies and online publishers

Audience

Companies looking for an ad management platform to optimize their digital ad inventory and maximize ad revenue

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Operative
Founded: 2000
United States
www.operative.com/operative-one/

Company Information

diDNA
Founded: 2017
United States
didna.io

Alternatives

Alternatives

HeadBidder

HeadBidder

FM Labs LLC

Categories

Categories

Ad Server Features

A/B Testing Supported
Ad Inventory Management Supported
Ad Optimization Supported
Banner Management Supported
Conversion Tracking Supported
Mobile Ad Serving Supported
Native Ad Serving Supported
Newsletter / Email Ad Serving Not Supported
Referrals / Affiliates Supported
Rich Media Ad Serving Not Supported
Video Ad Serving Supported

Website Optimization Tools Features

Competitor Analysis Not Supported
Content Management Supported
Keyword Research Tools Supported
Link Management Supported
Performance Metrics Supported
Problem Area Alerts Supported

Integrations

Admiral Not Supported
Amazon Web Services (AWS) Not Supported
Google Ad Manager Supported
Google Ads Not Supported
Google Cloud Platform Not Supported
OpenX Not Supported
Oracle PeopleSoft Supported
PubMatic Supported
Salesforce Supported
Sovrn Not Supported
Verizon Cloud Not Supported
Zimbra Not Supported

Integrations

Admiral Supported
Amazon Web Services (AWS) Supported
Google Ad Manager Not Supported
Google Ads Supported
Google Cloud Platform Supported
OpenX Supported
Oracle PeopleSoft Not Supported
PubMatic Not Supported
Salesforce Not Supported
Sovrn Supported
Verizon Cloud Supported
Zimbra Supported
Claim Operative.One and update features and information
Claim Operative.One and update features and information
Claim diDNA and update features and information
Claim diDNA and update features and information