Operative.One vs. Xandr Comparison


Operative.One Operative	Xandr Microsoft	+	+
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About Operative.One is the gold standard for digital ad management—powering the world’s top streaming platforms and over 100 distinct CTV services. As the industry’s leading order management system (OMS), Operative.One helps digital media companies maximize yield across channels, streamline operations, and accelerate revenue. This unified platform connects the entire quote-to-cash workflow, enabling sales and ops teams to do more with less. Sales teams can book more deals across linear and digital channels, while operations teams process more work with tools that free up time for strategic, high-value tasks. Whether you're monetizing video, display, mobile, or CTV, Operative.One transforms advertising operations into a revenue-generating machine, driving growth, efficiency, and scale.	About Xandr, a subsidiary of Microsoft, is a global advertising company that provides a data-enabled technology platform designed to offer a marketplace for premium advertising. Their platform optimizes return on investment for both buyers and sellers while maintaining a commitment to an open marketplace and empowering the open web globally. Xandr's solutions include Invest DSP, Monetize SSP, and Curate, which enable advertisers to connect with their audiences and publishers to drive monetization. With a significant global presence, Xandr operates across multiple continents, positioning itself as a valuable platform for brands seeking to expand their reach on a global scale.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Digital media companies and online publishers	Audience Ad buyers and sellers seeking a tool to manage inventory and sales
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Operative Founded: 2000 United States www.operative.com/operative-one/	Company Information Microsoft Founded: 1975 United States www.xandr.com
Alternatives SmartyAds	Alternatives Kevel
Nexxen	Microsoft Invest Microsoft
PubMatic	Equativ
OpenX	Simpli.fi
Edge226 View All	The Trade Desk View All
Categories Ad Management Supported Advertising Supported CTV & OTT Advertising Supported Display Advertising Supported Revenue Management Supported Supply-Side Platforms (SSP) Supported	Categories Demand-Side Platforms (DSP) Supported Display Advertising Supported Media Buying Supported Programmatic Advertising Supported Supply-Side Platforms (SSP) Supported Video Advertising Supported

Integrations 152 Media Not Supported ADvendio Not Supported Ad Reform Not Supported Adloox Not Supported Adplorer Not Supported Celtra Not Supported DV Publisher Suite Not Supported Eyeota Not Supported Humming Not Supported KNOREX XPO Not Supported Oracle PeopleSoft Supported Proximic by Comscore Not Supported PubGalaxy Not Supported PubPower Not Supported Salesforce Supported ShareThis Not Supported Supermetrics Not Supported The Moneytizer Not Supported Yieldlab Not Supported ad:personam Not Supported Show More Integrations View All 4 Integrations	Integrations 152 Media Supported ADvendio Supported Ad Reform Supported Adloox Supported Adplorer Supported Celtra Supported DV Publisher Suite Supported Eyeota Supported Humming Supported KNOREX XPO Supported Oracle PeopleSoft Not Supported Proximic by Comscore Supported PubGalaxy Supported PubPower Supported Salesforce Not Supported ShareThis Supported Supermetrics Supported The Moneytizer Supported Yieldlab Supported ad:personam Supported Show More Integrations View All 33 Integrations
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