TrueTargeting

TrueTargeting

Infillion
+
+

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About

People first, reaching every digitally addressable adult across every device, screen and household on the open web. OpenAudience is the people-based marketing platform for the open web. The first of its kind capability to unlock walled garden advertising efficiency and ease across the entirety of the open web has been engineered around three core pillars. A platform built on privacy by design principles. Unify data with unparalleled accuracy and precision. Unlock true knowledge about your customers or your audience. Drive superior advertising performance and increase yield. All across the massive scale of the open web. Nobody understands the open web better than OpenX With 10+ years running the industry’s largest and highest quality independent ad exchange, OpenX has unparalleled reach and scale across the open web.

About

TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Advertisers and publishers

Audience

Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

OpenX
Founded: 2008
United States
www.openx.com

Company Information

Infillion
Founded: 2008
United States
infillion.com/data/truetargeting/

Alternatives

Alternatives

Categories

Categories

App Monetization Features

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Integrations

AcuityAds
Adagio
Amazon Transparent Ad Marketplace (TAM)
BlueConic
Bucksense
DoubleVerify
Experian Connect
FreeWheel Beeswax
LiveRamp
Madgex
Mochahost
Oracle BlueKai
PubGalaxy
Semasio
Snigel
TransUnion Digital Business Profile
TransUnion TruVision
Vuukle
diDNA

Integrations

AcuityAds
Adagio
Amazon Transparent Ad Marketplace (TAM)
BlueConic
Bucksense
DoubleVerify
Experian Connect
FreeWheel Beeswax
LiveRamp
Madgex
Mochahost
Oracle BlueKai
PubGalaxy
Semasio
Snigel
TransUnion Digital Business Profile
TransUnion TruVision
Vuukle
diDNA
Claim OpenX and update features and information
Claim OpenX and update features and information
Claim TrueTargeting and update features and information
Claim TrueTargeting and update features and information