Nutshell vs. Smarty Software Comparison


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About Nutshell is an all-in-one sales, marketing and engagement platform that helps B2B organizations work together to win deals. Simple enough for any user and sophisticated enough for any business, Nutshell is built for teams who are tired of juggling separate sales and marketing tools and don’t want to pay a full-time admin to manage their software. Launched in 2010, Nutshell is a top-rated CRM known for its affordability and user-friendliness, serving thousands of businesses globally. Every Nutshell subscription includes unlimited data storage, fully customizable reporting tools, free data migration assistance, and world-class live support, all at an extremely affordable price. Nutshell integrates with the software small businesses already use, including Google Workspace/Gmail, Microsoft Office/Outlook, QuickBooks Online, Intercom, and Slack. Nutshell also offers native iPhone and Android apps, allowing sales reps to create, search, and edit contact information in the field.	About Smarty is an all-in-one business growth platform that combines AI automation with essential tools to help entrepreneurs streamline operations and scale efficiently. It enables users to automate tasks such as lead follow-ups, client communication, and bookings through AI-powered voice and messaging systems. The platform centralizes multiple business functions, including content creation, CRM, scheduling, and marketing, into a single dashboard. Smarty reduces the need to manage multiple tools, saving time and improving productivity for small teams. It also provides built-in features like funnels, blogs, and SEO tools to attract and convert leads. Each user receives a dedicated account manager to assist with setup and ongoing optimization. The platform includes both AI-driven capabilities and core business tools for managing clients and operations. Overall, Smarty helps businesses work smarter by automating routine tasks and simplifying growth processes.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Not Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Small and medium-sized businesses with inside sales teams, across multiple industries.	Audience Smarty is ideal for entrepreneurs, small business owners, and growing teams looking to automate operations and manage their entire business from one platform
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $13.00/month/user Nutshell Sales: From $13/user per month. Nutshell Marketing: Pricing based on # of marketable contacts, starting at $5/month. Nutshell Engagement: $16 per user per month Free Version Not Supported Free Trial Supported	Pricing £349/month Free Version Supported Free Trial Supported
Reviews/Ratings Overall 4.6 / 5 ease 4.6 / 5 features 4.4 / 5 design 4.4 / 5 support 4.5 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Easy to Use and Effective Makes Customer Tracking Easy Clean, User-Friendly CRM Simple, Intuitive, and Reliable One of the standout features of Nutshell CRM is its user-friendly interface. The clean, intuitive design makes it incredibly easy for team members to navigate and get up to speed quickly, even if they're not particularly tech-savvy. This simplicity doesn't sacrifice functionality, as the CRM also offers comprehensive reporting and analytics. With customizable reports and a dynamic dashboard, Nutshell provides valuable insights into sales performance, lead generation, and customer interactions. This combination of ease-of-use and powerful reporting tools makes it an ideal solution for teams looking to streamline their workflows while gaining actionable business insights. Nutshell is easy to adopt and intuitive for sales teams, which leads to higher usage and better data quality. Pipelines and fields are flexible enough to reflect real sales processes without overcomplication. Visibility into deals, activities, and follow-ups is clear, making it easier for managers to coach and forecast effectively. Nutshell is a user-friendly CRM that works well for managing contacts and sales activity. It’s intuitive and keeps our pipeline organized. Some advanced features may require setup and customization, but overall it’s a dependable tool. Ease of use Ability to group contacts together based on location Tracking leads and contacts Frequent updates Cons Some features take a little time to fully learn but not difficult at all While Nutshell offers a lot of great features, there are a few areas that could be improved. Some users may find the lack of advanced customization options in certain areas, like the user interface or reporting templates, a bit limiting. Additionally, while it integrates with many tools, it doesn't support as wide a range of integrations as some other CRMs, which could be a drawback for teams using more niche software. Advanced reporting and automation are more limited compared to larger enterprise CRMs, and highly complex workflows may require workarounds. Teams looking for deep native marketing automation or heavy customization at the enterprise level may find Nutshell intentionally streamlined rather than exhaustive. There are too many features and settings and it can get very confusing. Sometimes buggy. Pages can freeze up but resolves itself with page refresh.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Not Supported Webinars Not Supported Live Online Supported In Person Supported
Company Information Nutshell Founded: 2009 United States www.nutshell.com	Company Information Smarty Software Founded: 2013 United Kingdom smartysoftware.co.uk
Alternatives monday CRM monday.com	Alternatives Smarty Smarty.ai
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Salesforce View All	AllClients View All
Categories AI CRM Supported Construction CRM Supported Contact Management Supported CRM Supported Email Marketing Supported Fatigue Management Supported Inside Sales Supported Insurance CRM Supported Lead Management Supported Marketing Automation Supported Online Form Builders Supported Sales Analytics Supported Sales Enablement Supported Sales Engagement Supported Sales Force Automation Supported Sales Tracking Supported	Categories Accounting Supported Contact Management Supported CRM Supported Email Marketing Supported Marketing Automation Supported
CRM Features Calendar/Reminder System Supported Call Logging Supported Document Storage Supported Email Marketing Supported Internal Chat Integration Supported Lead Scoring Supported Marketing Automation Integration Supported Mobile Access Supported Quotes / Proposals Supported Segmentation Supported Social Media Integration Supported Task Management Supported Territory Management Supported Contact Management Features Activity Management Supported Appointment Management Supported Contact Database Supported Contact History Supported Contact Import/Export Supported Customer Pipeline Supported Email Marketing Supported Group Management Supported Interaction Tracking Supported Lead Management Supported Prospecting Tools Supported Sales Pipeline Management Supported Search / Filter Supported Segmentation Supported Shared Contacts Supported Social Media Integration Supported Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Not Supported CAN SPAM Compliance Supported Customer Surveys Not Supported Drip Campaigns Supported Dynamic Content Not Supported Event Triggered Email Supported Image Library Not Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Not Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Not Supported Show More Features Construction CRM Features Client Tracking Supported Contract Management Not Supported Forecasting Supported Project Management Not Supported Quote Management Supported Sales Management Supported Scheduling Supported Time Management Not Supported Inside Sales Features Auto-Dialing Not Supported Call List Management Supported Call Recording Supported Campaign Management Not Supported Dashboard Supported Data Management Supported Lead Capture Supported Lead Distribution Supported Lead Scoring Supported Performance Management Supported Lead Management Features Activity Tracking Supported Campaign Management Not Supported Lead Capture Supported Lead Distribution Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Supported Source Tracking Supported Online Form Builders Features Artificial Intelligence Not Supported Assign Roles / Permissions Supported Collaboration Tools Not Supported Conversational Forms Not Supported Data Tables Not Supported Drag & Drop / No Code Supported Export to PDF Not Supported HIPAA Compliant Not Supported Import Existing Forms Not Supported Mobile Forms Supported Offline Forms Not Supported Pre-made Templates Supported Quizzes / Questionnaires Not Supported Reporting / Data Visualization Not Supported Signup Forms Supported Surveys Not Supported Sales Analytics Features Collaboration Tools Supported Dashboards Supported Forecasting Analytics Supported Ideal Customer Profile (ICP) Not Supported Lead Analytics Supported Pipeline Management Supported Predictive Forecasting Supported Predictive Lead Scoring Supported Sales Intelligence Reporting Supported Sales Enablement Features Collaboration Supported Contact Management Supported Content Management Not Supported Document Management Not Supported Goals / Quota Management Supported Lead Management Supported Meeting Management Not Supported Performance Management Supported Presentation Management Not Supported Proposal Management Not Supported Territory Management Not Supported Training Management Not Supported Sales Engagement Features Call Scripts / Call Steps Supported CRM Integration Supported Email Sequences Supported Email Tracking / Automation Supported Lead Management Supported Reporting / Analytics Supported Sales / Voice Dialer Supported Sales Automation Supported Search Not Supported Task Management Supported Templates Not Supported Workflow Management Supported Sales Force Automation Features Call Management Supported Campaign Management Not Supported Channel Management Not Supported Commission Management Not Supported Contact Management Supported Contract Management Not Supported Customer Database Supported Email Marketing Supported Field Sales Management Supported Lead Management Supported Opportunity Management Supported Performance Metrics Supported Proposal Generation Not Supported Referral Tracking Supported Sales Forecasting Supported Territory Management Supported Sales Tracking Features Activity Dashboard Supported Alerts / Notifications Supported Appointment Scheduling Not Supported Call Logging Supported Comments / Notes Supported Custom Reports Supported Document Management Not Supported Email Templates Supported Interaction Tracking Supported Lead Management Supported Lead Scoring Supported Pipeline Management Supported Reporting / Analytics Supported Task Management Supported	CRM Features Calendar/Reminder System Supported Call Logging Supported Document Storage Supported Email Marketing Supported Internal Chat Integration Supported Lead Scoring Supported Marketing Automation Integration Supported Mobile Access Supported Quotes / Proposals Not Supported Segmentation Supported Social Media Integration Supported Task Management Supported Territory Management Not Supported Contact Management Features Activity Management Supported Appointment Management Supported Contact Database Supported Contact History Supported Contact Import/Export Supported Customer Pipeline Not Supported Email Marketing Supported Group Management Not Supported Interaction Tracking Supported Lead Management Supported Prospecting Tools Supported Sales Pipeline Management Supported Search / Filter Supported Segmentation Supported Shared Contacts Not Supported Social Media Integration Not Supported Email Marketing Features A/B Testing Not Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Not Supported Customer Surveys Supported Drip Campaigns Not Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Marketing Automation Features A/B Testing Not Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Supported Show More Features Accounting Features Accounts Payable Supported Accounts Receivable Supported Bank Reconciliation Supported Billing & Invoicing Supported Cash Management Supported CPA Firms Not Supported Cryptocurrency Support Not Supported Expense Tracking Supported Fixed Asset Management Supported Fund Accounting Not Supported General Ledger Supported Government Not Supported Multi-Currency Supported Nonprofits Supported Payroll Management Not Supported Project Accounting Not Supported Purchase Orders Supported Tax Management Supported
Integrations Facebook Supported 3CX Supported AWeber Supported Axis LMS Supported Checkfront Supported Constant Contact Supported Formstack Supported Gmail Supported HubSpot Customer Platform Supported Intercom Supported Kindo Supported Lead411 Supported LinkedIn Not Supported Microsoft Outlook Supported PandaDoc Supported QuickBooks Online Advanced Supported Reply Supported RingCentral Automatic Call Recording Supported WebMaxy Survey Not Supported Zapier Supported Show More Integrations View All 61 Integrations	Integrations Facebook Supported 3CX Not Supported AWeber Not Supported Axis LMS Not Supported Checkfront Not Supported Constant Contact Not Supported Formstack Not Supported Gmail Not Supported HubSpot Customer Platform Not Supported Intercom Not Supported Kindo Not Supported Lead411 Not Supported LinkedIn Supported Microsoft Outlook Not Supported PandaDoc Not Supported QuickBooks Online Advanced Not Supported Reply Not Supported RingCentral Automatic Call Recording Not Supported WebMaxy Survey Supported Zapier Not Supported Show More Integrations View All 10 Integrations
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