Newspoint vs. SM2 Comparison Chart

Birdeye builds AI agents for multi-location brands — trusted by the largest enterprise brands globally, including Sutter Health, Aspen Dental, Sun Auto and Caesars Entertainment. We give you AI coworkers at every location — for marketing, operations, and customer experience — that do the jobs your business needs done by employing multiple agents that work together to win AI visibility, convert demand, and deliver a consistent customer experience. Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. So you stay in control while AI handles execution across hundreds of locations. With teams across the U.S., U.K., Australia, and India, Birdeye is redefining how enterprises win locally at scale.

RallyFuel connects college athletes with fans and brands through verified NIL (Name, Image, Likeness) deals. Our platform streamlines the entire NIL process - from deal discovery and negotiation to compliance and payment processing. Athletes can monetize their personal brand through fan interactions, autographs, appearances, social media campaigns, and brand partnerships. Fans get authentic connections with their favorite college athletes through transparent, NCAA-compliant transactions. Key features: - Verified athlete profiles - Secure payment processing - NCAA compliance tools - Deal templates and contracts - Performance analytics - Direct fan-to-athlete marketplace Built for the new era of college sports, RallyFuel ensures every transaction is transparent, compliant, and beneficial for athletes, fans, and institutions.

AuthorityTech is the world's first Machine Relations agency, placing brands in the Tier-1 publications that AI engines trust, retrieve, and cite. Traditional PR was built for humans; AuthorityTech is engineered for the machine. Leveraging an unparalleled network of the top media brands in the world, the agency secures premium media coverage structured so ChatGPT, Perplexity, Gemini, and Google AI Overviews can seamlessly understand a brand, map it to its category, and cite it when buyers ask high-intent questions. Coined by founder Jaxon Parrott and led in practice by Christian Lehman, Machine Relations unifies GEO, AEO, AI SEO, and PR into a single system for building machine trust through earned media. How it works: Map: The agency analyzes target categories and competitor LLM prompts. Match: Aligns the brand narrative with authoritative outlets. Place: Secures guaranteed placements via relationship-led outreach rather than cold-pitch volume.

The brands who are winning with creator programs aren't just running more campaigns. They're building a creator-led growth system. Superfiliate replaces the fragmentation of multiple tools and tabs with one unified creator-led growth platform. Brands can launch, manage, and scale every creator relationship—ambassadors, affiliates, influencers, and paid partners—with unified profiles, automated workflows, and built-in discovery tools that deliver measurable growth. Brands including Graza, Cymbiotika, Omnilux, and MUD\WTR are using Superfiliate to run high-output creator programs that feed their paid media engines with tested content and clear revenue data. First-party integrations with Meta, TikTok Shop, and YouTube unify the data that brands need to source creators, see what content is performing, and which partners are driving revenue— turning creator programs into a growth channel that compounds.

Papirfly is a SaaS leader in Digital Asset Management (DAM) and Templated Content Creation software. Our solutions help global brands organize digital assets, create on-brand marketing content, and distribute it across every channel — from video and social media to web and print. Serving more than 1 million users across over 1,500 organizations, including Mercedes-Benz, Mondelez, and Goldman Sachs, Papirfly enables marketing teams to maintain brand consistency, scale content creation, and improve creative efficiency across global teams. Following the 2021 merger of Papirfly and Brandmaster, the Papirfly Group expanded to include Papirfly, Keepeek, Brandpad, and Adgistics — bringing together decades of expertise in Digital Asset Management, brand portals, and on-brand content creation to help organizations activate their brand with clarity and consistency.

Haast is the AI engine for marketing compliance. It deploys intelligent agents that automate manual compliance work - from content review to live website and social monitoring - so teams can move faster without increasing risk. Unlike traditional tools, Haast learns your organization’s risk tolerance and applies it consistently across every asset. Marketers can self-check and fix issues before publishing, while legal teams retain full oversight without becoming a bottleneck. Haast analyzes text, images, PDFs, video, and web content to detect real regulatory and brand risks, then suggests actionable fixes. It supports both pre-publication review and continuous monitoring across websites, social channels, and partner content. By embedding directly into existing workflows, Haast replaces slow, manual approval processes with scalable, automated compliance.

Smart, efficient, and anonymous People Counters & Analytics for the real world. Our solution allows for simple deployment, capture, and analysis of the number of people that enter a physical location. Optionally we also capture and report occupancy in real-time. We help Retailers, Libraries, Casinos, Universities, Places of worship, Office buildings, and other industries to analyze and take action on their people traffic trend. For Retailers, we offer a specialized package to measure Performance on Traffic, including Conversion Rate and Service Levels. Combining POS data and staff data is easy with our direct integrations. Our Retail Equation simulator allows users to run simulations to plan sales improvement. It is also extremely beneficial as a learning tool to understand the relationship between traffic, staffing, conversion rate, and good quality service.

MikMak, a SPINS company, provides real-time commerce intelligence and orchestration software to help brands grow in real-time. Operating in 100+ countries with 8,000+ media and retailer partners worldwide, the MikMak Platform empowers multichannel brands to quickly understand what is working, take immediate action, and plan and optimize for the future. Enable Commerce Everywhere with MikMak Commerce: Build seamless paths to checkout from any retailer across your entire media mix, leveraging AI for inventory accuracy Measure the Omnichannel Outcome with MikMak Insights: Proprietary AI synthesizes complex data into actionable recommendations, revealing retailer sales impact, consumer behavior, and more Plan and Optimize Future Outcomes with MikMak Aura: Connect full-funnel media spend to incremental retailer sales performance, providing real-time AI-powered intelligence to drive smarter, more profitable growth

Odoo is a fully integrated, customizable, open-source software packed with hundreds of expertly designed business applications. Odoo’s intuitive database is able to meet a majority of business needs, such as: CRM, Sales, Project, Manufacturing, Inventory, and Accounting, just to name a few. Odoo is an all-in-one software solution designed to meet the needs of companies, regardless of their size (or budget). The unbeatable, seamless nature of Odoo helps businesses become more efficient by reducing redundant manual processes, which helps companies save countless hours of labor. Every module is interconnected to provide a fully-integrated experience from app to app, and users can automate many processes that would’ve otherwise required manual inputs into multiple applications. Odoo keeps all business functions in one place, allowing teams to collaborate with other departments from one unified platform in the most efficient way possible.

BranditScan is a leading AI-powered brand protection platform trusted by thousands of digital creators, influencers, and online businesses. Widely used by creators on platforms such as OnlyFans, Fansly, Fanvue, and Patreon, BranditScan helps combat content piracy, leaks, and online impersonation through advanced AI-driven monitoring and enforcement. Its technology continuously scans websites, search engines, social platforms, and file-sharing networks to identify unauthorized content and fraudulent accounts. BranditScan also provides anonymous DMCA takedowns, allowing creators to protect their intellectual property without exposing personal information. With over 300 million infringing URLs removed from search engine results, BranditScan has facilitated more takedowns and delists than any other provider in the creator protection space. Combining cutting-edge AI with industry-leading enforcement capabilities, BranditScan helps creators protect their content and revenue at scale.