SM2

Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.

TrendSights is an AI-driven communications intelligence suite that brings traditional media (TV, radio, print, and digital) and social platforms (X, Facebook, Instagram, TikTok, YouTube, LinkedIn, Reddit, review sites, blogs, and podcasts) into a single monitoring and analysis hub. It lets you clip and archive media coverage, track the ROI of every mention, detect micro‑ and nano‑influencers along with their audience demographics and interests, and benchmark competitors in real time. An automated content generator produces social‑media posts, press releases, blog entries, and emails from your own or aggregated texts, while customizable daily, weekly, and monthly reports integrate with BI tools to surface insights on social listening, emerging trends, and news. Spanish‑language sentiment analysis and one‑click topic extraction for continuous monitoring complete the experience, enabling you to subscribe to key themes and receive instant alerts.