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About

Arm yourself with an easy-to-use, enterprise-class software that will help you scale and deliver perfect retail execution whether you have dozens of people in the field or several thousands. No development time, no on-premise installation. Our dedicated Professional Services team will assist you with configuration, on-boarding, and training so you can be up and running in just a few weeks. Take advantage of regular product updates at no additional cost so that you can bolster your execution efforts. Reduce dependencies between operations and IT. Focus your time on executing outstanding retail programs. Your dedicated account manager will be by your side to help you garner the most value from our software according to how your organization operates.

About

SimplyDepo is a mobile-first field sales and retail execution platform for CPG brands, wholesale distributors and merchandising teams. One offline-capable app replaces disconnected tool stacks — spreadsheets, separate order tools, manual QuickBooks reconciliation and WhatsApp threads. Core capabilities: - B2B order management — custom pricing, catalogs, inventory tracking - Retail execution — store audits, shelf compliance, photo capture, task management - Route planning and territory optimization with GPS-verified check-ins - Direct Store Delivery (DSD) — route accounting, van sales, proof of delivery - Offline-first mobile app — auto-syncs when connectivity returns - Native QuickBooks Online integration — orders become invoices automatically - Integrations: Shopify, Stripe, ShipStation, HubSpot, Zapier, open API Teams are live in days. No IT required. No annual contracts.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Audience

Anyone searching for a retail execution solution

Audience

CPG brands, distributors, and merchandising teams that manage field sales reps, take wholesale orders, plan routes, and capture in-store retail data.

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Supported

Pricing

$89 per user / month
One plan. Per rep, per month. Everything included.

$89/rep/month — monthly billing, no annual contracts, no setup fees, no hidden costs. Cancel anytime.

✅ What's Included at $89/rep/month

- B2B order management — drafts, invoicing, returns, custom pricing

- Product catalog with customer-specific pricing lists and discount rules

- Retail execution — store audits, shelf photo capture, task management, planogram compliance

- Route planning and territory optimization with GPS-verified check-ins

- Direct Store Delivery (DSD) — route accounting, van sales, proof of delivery

- Offline-first mobile app — full functionality without internet

- Native QuickBooks Online sync — orders become invoices automatically

- Integrations: Shopify, Stripe, ShipStation, HubSpot, Zapier, open API

- Real-time dashboards and rep performance reporting

- Free data migration, guided onboarding, and dedicated account manager

- 30-day free trial + free team training — no credit card required

🎯 Best For

- CPG brands managing field reps and merchandising teams

- Wholesale distributors running daily routes and customer deliveries

- DSD operators managing van sales and direct store delivery

- Merchandising agencies executing retail compliance audits
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 4.6 / 5
ease 4.5 / 5
features 4.6 / 5
design 4.4 / 5
support 4.9 / 5

Pros & Cons from Real Users

Pros

  • Our Field Sales representatives use the app throughout the day to manage accounts, place orders, and record visit outcomes. Managers have immediate visibility into activities without waiting for end-of-day updates. Customer follow-ups are much more consistent now.
  • The platform helped us move away from disconnected spreadsheets and emails. Orders, customer history, and Field Sales activities are all centralized now. The interface is straightforward enough for a small team to adopt quickly.
  • We evaluated several CPG Software tools, and SimplyDepo felt the most practical for daily operations. It combines order tracking, Retail Execution, and reporting without becoming overly complicated. Support has also been responsive during rollout.
  • Order Management is much smoother compared to our previous spreadsheet setup. Reps can create and adjust orders in real time, which reduces delays and errors. The system fits well for small CPG Software teams scaling operations.
  • SimplyDepo combines Retail Execution, Order Management, and reporting in one system. It’s flexible enough for growing CPG Software operations without becoming overly complex. Cross-team visibility improved significantly.

Cons

  • The mobile app occasionally requires additional syncing time when large amounts of data are uploaded. Some advanced territory planning features could be expanded further. Neither issue has significantly affected operations.
  • We would like to see more detailed forecasting and trend analysis features in future updates. Some advanced reporting still requires manual exports. These limitations haven’t affected daily execution significantly.
  • Some advanced automation settings require additional configuration. Reporting flexibility could continue improving for executive-level reviews. Core functionality remains stable and easy to use.
  • Initial onboarding required aligning our internal order processes. Some reporting features needed configuration to match our workflows. After setup, daily use is stable.
  • Some advanced integrations required additional setup time. Reporting flexibility could expand for executive-level insights. These are manageable but noticeable.

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Natural Insight
Founded: 2003
United States
www.naturalinsight.com

Company Information

SimplyDepo
Founded: 2022
United States
simplydepo.com

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Categories

Retail Execution Supported
Task Management Supported

Categories

B2B eCommerce Supported
CPG Supported
Distribution Supported
Field Sales Supported
Order Management Supported
Retail Execution Supported
Route Planning Supported
Wholesale Ordering Supported

Retail Execution Features

AI / Image Recognition Not Supported
Collaboration Tools Supported
Data Collection Not Supported
Inspection Supported
Pricing / Placement Optimization Supported
Product Education Not Supported
Product Promotion Strategy Supported
Retail Site Audit Supported
Workforce Management Supported

Task Management Features

Collaboration Not Supported
Create Subtasks Supported
Gamification Supported
Gantt Charts Not Supported
Mobile Access Supported
Percent-Complete Tracking Supported
Progress Tracking Supported
Recurring Tasks Supported
Reporting/Analytics Supported
Spreadsheet View Supported
Task Board View Supported
Task Planning Supported
Task Scheduling Supported
Task Tracking Supported
Time Tracking Supported
To-Do List View Supported

Workforce Management Features

Budgeting & Forecasting Not Supported
Contractor Management Not Supported
Employee Lifecycle Management Not Supported
Labor Projection Supported
Performance Appraisal Not Supported
Recruiting Management Not Supported
Scheduling Supported
Skills Tracking Supported
Time & Attendance Supported
Variable Workforce Supported

Retail Execution Features

AI / Image Recognition Supported
Collaboration Tools Supported
Data Collection Supported
Inspection Not Supported
Pricing / Placement Optimization Supported
Product Education Not Supported
Product Promotion Strategy Supported
Retail Site Audit Supported
Workforce Management Supported

CPG Features

Customer Management Supported
Electronic Data Interchange Not Supported
Financial Accounting Not Supported
Forecast / Demand Planning Supported
Inventory Management Supported
Lot Tracking Supported
Pricing Management Supported
Shopper Marketing Not Supported
Trade Promotion Supported

Distribution Features

Barcoding / RFID Supported
Import / Export Management Supported
Inventory Management Supported
Order Management Supported
Purchasing Supported
Returns Management Supported
Sales Forecasting Supported
Shipping Management Supported
Warehouse Management Supported

Field Sales Features

Activity Tracking Supported
Channel Management Supported
Collaboration Tools Supported
Controlled Access Supported
CRM Supported
Dashboard Management Supported
Expense Management Supported
Fast Estimates Not Supported
Inventory Management Supported
Invoices Supported
Lead / Opportunity Management Supported
Online Payments Supported
Order Management Supported
Quoting Supported
Reporting / Analytics Supported
Route Optimization Supported
Territory Management Supported
Time Tracker Supported
Visit Scheduling Supported
Workflow Management Supported

Order Management Features

Back Order Management Not Supported
Catalog Management Supported
Inventory Management Supported
Order Entry Supported
Order Fulfillment Supported
Order Tracking Supported
Recurring Orders Supported
Returns Management Supported
Shipping Management Not Supported
Special Order Management Not Supported

Route Planning Features

Capacity Planning Supported
Drag & Drop Scheduling Supported
Driver Management Supported
Emergency Dispatch Not Supported
GPS Tracking Supported
Performance Metrics Supported
Route Costing Supported
Territory Management Supported

Integrations

Acumatica Cloud ERP Not Supported
HubSpot CRM Not Supported
QuickBooks Accountants Not Supported
QuickBooks Commerce Not Supported
QuickBooks Online Not Supported
ShipStation Not Supported
Shopify Not Supported
Stripe Not Supported
VoiceOrder Solutions Not Supported
Zapier Not Supported

Integrations

Acumatica Cloud ERP Supported
HubSpot CRM Supported
QuickBooks Accountants Supported
QuickBooks Commerce Supported
QuickBooks Online Supported
ShipStation Supported
Shopify Supported
Stripe Supported
VoiceOrder Solutions Supported
Zapier Supported
Claim Natural Insight and update features and information
Claim Natural Insight and update features and information
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