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About

Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games, focused on organic and paid user acquisition. App marketers use it to rank in the top charts on the App Store and the Google Play Store and scale growth across channels. An official Apple Ads Partner since 2020 and part of InMobi Advertising since 2026, MobileAction offers automation, optimization, research, and monitoring that simplify campaign management and surface high-impact opportunities. With data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, MobileAction gives marketers the intelligence to improve app store marketing performance. Trusted by Meta, Google, Starbucks, Zalando, Spotify, Crypto.com, Grammarly and Square, it delivers the visibility and control required for global app growth.

About

Similarweb is the leading AI-powered digital data platform committed to unlocking the full potential of the digital landscape. Trusted by startups, Fortune 500 companies, and top global brands, we provide actionable market insights that empower businesses to understand competitors, consumer behavior, and emerging trends. Our solutions span the entire digital funnel - covering marketing, SEO, sales operations, eCommerce, and research - with comprehensive analytics across websites, apps, products, and industries. With Similarweb, businesses gain access to extensive data coverage, including over 1 billion websites, 8 million apps, and 3 million brands. Our platform delivers real-time insights with data on 5 billion search terms, 250 million display ads, and 10 billion content pages, enabling companies to stay ahead of the curve. With global reach across 190 countries and 210 industries, Similarweb helps teams benchmark performance, optimize strategies, and drive growth.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

App marketers, UA managers, ASO experts, App growth managers, app developers, game developers, product managers in app companies

Audience

Similarweb is designed for marketing teams, SEO specialists, sales operations, eCommerce managers, and data analysts seeking comprehensive digital market intelligence to drive growth and competitive advantage

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$15
MobileAction offers different plans for companies at all levels.
Free Version Supported
Free Trial Supported

Pricing

$199/month
1 user
3 months of historical data
1000 keywords per table
Worldwide view

Well-suited for digital marketers and entrepreneurs working to map out their online presence and build winning strategies.
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Very helpful tool for understanding the traffic going to a site monthly as well as sources of traffic. It also shows related competitors for a given site.

Cons

  • They provide a lot of value in their free version, but their subscription pricing is expensive.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

MobileAction
Founded: 2013
United States
www.mobileaction.co

Company Information

Similarweb
Founded: 2007
United States
www.similarweb.com

Alternatives

Alternatives

HubSpot AEO

HubSpot AEO

HubSpot

Categories

Categories

App Store Optimization (ASO) Features

A/B Testing Not Supported
App Store Localization Supported
Benchmarking Supported
Competitor Monitoring Supported
Keyword Research Tools Supported
Rank Tracking Supported
Reporting / Analytics Supported
Reviews Management Supported
Sentiment Analysis Not Supported

Campaign Management Features

Channel Management Supported
Contact Database Not Supported
Email Marketing Not Supported
Event Triggered Actions Supported
Lead Management Not Supported
Multi-Campaign Supported

Mobile App Analytics Features

A/B Testing Not Supported
Channel Attribution Supported
Cohort Analysis Supported
Funnel Analysis Not Supported
In-App Events Tracking Supported
Push Notifications Not Supported
Retention Tracking Supported
Revenue Tracking Supported
Uninstall Tracking Not Supported

Web Analytics Features

Campaign Management Supported
Conversion Tracking Supported
Form Analytics Not Supported
Goal Tracking Supported
Keyword Tracking Supported
Multiple Site Management Supported
Pageview Tracking Supported
Referral Source Tracking Supported
Site Search Tracking Supported
Time on Site Tracking Supported
User Interaction Tracking Not Supported

Integrations

AT Internet Not Supported
AccessOwl Not Supported
Airbridge Supported
AppsFlyer Supported
Biscience Not Supported
Branch Supported
Clay Not Supported
Data Virtuality Not Supported
EXADS Not Supported
Kadabra Not Supported
Kochava Supported
Mindflow Not Supported
Netpeak Checker Not Supported
Nucla Not Supported
OwlProxy Not Supported
Salesforce Not Supported
Salesforce Agentforce Marketing Not Supported
SerpDino Not Supported
Shift Not Supported
SimilarTech Not Supported

Integrations

AT Internet Supported
AccessOwl Supported
Airbridge Not Supported
AppsFlyer Not Supported
Biscience Supported
Branch Not Supported
Clay Supported
Data Virtuality Supported
EXADS Supported
Kadabra Supported
Kochava Not Supported
Mindflow Supported
Netpeak Checker Supported
Nucla Supported
OwlProxy Supported
Salesforce Supported
Salesforce Agentforce Marketing Supported
SerpDino Supported
Shift Supported
SimilarTech Supported
Claim MobileAction and update features and information
Claim MobileAction and update features and information
Claim Similarweb and update features and information
Claim Similarweb and update features and information