Related Products
|
||||||
About
Modeling platform designed to help marketing teams, analysts, and agencies measure the true incremental impact of their marketing investments across all channels. Unlike traditional attribution tools that rely on cookies and only track digital touchpoints, MixModeler enables businesses to measure the effectiveness of TV, radio, outdoor advertising, and other offline channels alongside digital campaigns.
The platform combines sophisticated statistical methods including Bayesian inference and regression analysis with an intuitive interface that makes advanced marketing measurement accessible to users without data science backgrounds. Users can build custom models manually or leverage AI-powered automation to quickly understand which marketing activities are driving real business results.
MixModeler offers flexible pricing from free plans for smaller teams to enterprise solutions, making professional-grade MMM capabilities available to organizations of all sizes.
|
About
TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies:
Attribution: a factual, granular analysis of touchpoints to understand the user journeys.
Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish?
Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution.
On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue
|
|||||
Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
|
Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Supported
iPad
Supported
Android
Supported
Chromebook
Not Supported
|
|||||
Audience
Marketing analysts, marketing managers, digital marketing teams, advertising agencies, CMOs, data analysts, e-commerce businesses, and any organization running multi-channel marketing campaigns who need to measure true marketing effectiveness and optimize budget allocation.
|
Audience
Digital advertisers
|
|||||
Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
|
Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
|
|||||
API
Offers API
Not Supported
|
API
Offers API
Supported
|
|||||
Screenshots and VideosNo images available
|
Screenshots and Videos |
|||||
Pricing
Free
Free Version
Supported
Free Trial
Not Supported
|
Pricing
1500€/month
Basic
Free Version
Not Supported
Free Trial
Not Supported
|
|||||
Reviews/
|
Reviews/
|
|||||
Pros & Cons from Real UsersPros
Cons
|
||||||
Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
|
Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Supported
|
|||||
Company InformationMixModeler
Founded: 2025
United Kingdom
mixmodeler.com
|
Company InformationTrackAd
Founded: 2015
France
www.trackad.ai/
|
|||||
Alternatives |
Alternatives |
|||||
|
|
||||||
|
|
||||||
Categories |
Categories |
|||||
Marketing Analytics Features
A/B Testing
Not Supported
Campaign Management
Supported
Channel Attribution
Supported
Customer Journey Mapping
Supported
Dashboard
Supported
Performance Metrics
Supported
Predictive Analytics
Not Supported
ROI Tracking
Supported
Social Media Metrics
Supported
Website Analytics
Not Supported
Campaign Management Features
Channel Management
Supported
Contact Database
Not Supported
Email Marketing
Not Supported
Event Triggered Actions
Not Supported
Lead Management
Supported
Multi-Campaign
Supported
Marketing Attribution Features
Attribution Modeling
Supported
Audience Segmentation
Supported
Conversion Tracking
Not Supported
Cross-Channel Attribution
Supported
Customer Journey Mapping
Supported
Multi-Touch Attribution
Supported
Predictive Analytics
Not Supported
ROI Tracking
Supported
|
||||||
Integrations
Awin
Not Supported
Connexity
Not Supported
Criteo
Not Supported
Facebook
Not Supported
Google Ad Manager
Not Supported
Google Ads
Not Supported
Google Analytics
Not Supported
Google Data Studio
Not Supported
Google Marketing Platform
Not Supported
Google Sheets
Not Supported
|
Integrations
Awin
Supported
Connexity
Supported
Criteo
Supported
Facebook
Supported
Google Ad Manager
Supported
Google Ads
Supported
Google Analytics
Supported
Google Data Studio
Supported
Google Marketing Platform
Supported
Google Sheets
Supported
|
|||||
|
|
|