MixCommanderCommanders Act
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Related Products
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About
For the first time ever global digital ad spend is expected to exceed 50% this year and continue growing by double digits for the foreseeable future, making it even more important for marketers to understand the real contributions their channels and partners are having on their bottom line. Most marketers have adopted the most recent touch (also known as “last click”) attribution model as their primary report because this is the default setting for many analytic platforms. While this methodology is easy to explain and provides some insight into campaign performance, it prevents marketers from having a comprehensive view of all the channels a customer came in contact with that influenced their decision to buy. MixCommander platform lets marketers fully understand the impact their media mix is having on their customer journeys by providing them with a variety of attribution models to choose from depending on their needs. Custom models can also be created for complex situations.
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About
Wizaly is an algorithmic attribution solution to optimize your media mix using a 100% data driven view of the performance of each of your marketing channels. Wizaly Online Media optimizes the ROI of your digital marketing using algorithmic attribution and provides a unified version of your marketing performance. Wizaly Offline Media analyzes the interactions between online and offline media and drills into each channel’s performance, from branding to conversion. Wizaly Omnichannel integrates purchases made in stores, branches or call centers to provide an integrated vision of the performance of your omnichannel marketing, using but not limited to ROPO analyses. The Wizaly product module analyzes correlations between products, customer profiles and marketing channels to leverage the right products and boost your e-commerce strategy and your revenues.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Marketers and brands seeking a solution to track, analyze and optimize direct marketing performance
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Audience
Marketers looking for a ROI optimization solution
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$0.01/month
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationCommanders Act
Founded: 2010
France
www.commandersact.com/es/soluciones/mixcommander/
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Company InformationWizaly
Founded: 2014
France
www.wizaly.co.uk
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Categories |
Categories |
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Marketing Attribution Features
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
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