Mirel

Mirel

Mirel UG (haftungsbeschränkt)
SoMin

SoMin

SoMin.ai
+
+

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About

Mirel is an AI-powered strategy platform built specifically for creative agencies. It helps strategists, creatives and account teams move from ambiguous briefs and scattered client knowledge to clear strategic direction in minutes. Mirel provides structured workflows for brief interrogation, audience profiling, brand positioning, communications and campaign strategy, creative briefs and urgent strategic questions. Client Brains retain relevant brand, audience, competitive and market knowledge across assignments, while Synthetic Focus Groups allow teams to explore ideas and strategic hypotheses through audience perspectives. Rather than providing a blank AI interface, Mirel combines persistent client intelligence with strategic processes built around how experienced agency strategists actually work. Agencies use Mirel across pitches and live client work to increase strategic capacity, improve consistency and reduce repetitive strategic groundwork.

About

SOMIN is an agentic AI marketing platform that turns real-time competitor and audience intelligence into pre-scored, market-ready creative concepts, cutting campaign planning from weeks to a median of 13 minutes per brief. Four modules work in one end-to-end workflow: Brand Tracker decodes every competitor ad across Meta, Google, TikTok and YouTube daily; Perspective Studies maps open audience tensions and propositions; Expressions engineers channel-ready concepts and briefs; and Ad Scoring predicts CTR and engagement at 78% accuracy (about 3x the human baseline). Four AI agents (strategist, planner, creative, validator) work each brief in minutes. Results: 75% lower research cost, 3x more granular segmentation, 40+ hours reclaimed per cycle. Recognized as a Gartner Cool Vendor in Marketing AI. Trusted by P&G, Audi, Ferrari, Nestle, KFC, Mothercare and McDonald's, and by agency teams at Dentsu, OMG, GroupM, Havas and Publicis.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Independent creative and advertising agencies, particularly strategists, account teams and creatives working across pitches and live client assignments who need rigorous strategic support.

Audience

Agentic AI marketing platform for brands and agencies that turns competitor and audience intelligence into pre-scored, market-ready creative concepts

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

995€/month
Free Version
Free Trial

Pricing

Contact Sales
SOMIN is available in four subscription packages. Pricing is available on request — contact sales for a quote.

SOMIN LIGHT — Core channels, one desk
Includes 1 Analyst seat (dashboard + agentic MCP), 8 brands monitored, 8 handle swaps/month. Facebook & Instagram organic monitoring, Meta Ads Library & Google Ads Transparency Center, Perspective Studies, SODA Demand Analysis, Brand Tracker, Content Notifications and Content Library.

SOMIN PRO — All ten channels, in depth
Includes 1 Specialist seat (dashboard + agentic MCP), 12 brands monitored, 15 handle swaps/month. Adds TikTok, LinkedIn & Telegram organic monitoring, LinkedIn Ads Library, Custom Categories, Video Content Analysis, SOINSPIRE Ideation, Visual Content Expressions, Owned Content Scoring and Data Export.

SOMIN AGENCY LIGHT — Your whole client roster
Includes 3 Analyst seats (dashboard + agentic MCP), 30 brands monitored, 15 handle swaps/month. Core-channel monitoring and full research & intelligence suite across your client roster.

SOMIN AGENCY PRO — Depth at scale, plus API
Includes 3 Specialist seats (dashboard + agentic MCP), 70 brands monitored, 25 handle swaps/month. Full ten-channel depth, complete creative & scoring suite, Data Export and included Data API access.

Term options: 1 month, 1 year, 2 years, 3 years. Add-ons available on any plan: additional Analyst or Specialist seats and +10-brand-handle blocks. Contact sales for pricing.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 5.0 / 5
ease 3.0 / 5
features 4.0 / 5
design 3.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Helped to reach my Performance Marketing KPIs on Facebook and Google: increased the performance of the Conversion Ads I run on Facebook by 36% and various Ads types on DV360 by 20-32%.

Cons

  • Does not run on WeChat. Does not run Google as Self-Service - required the team to operate the Beta version of the Google platform on my behalf - though they did not charge extra for that.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Mirel UG (haftungsbeschränkt)
Founded: 2025
Germany
usemirel.com

Company Information

SoMin.ai
Founded: 2022
Singapore
somin.ai

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Categories

Categories

Integrations

Claude
Codex CLI
Manus AI

Integrations

Claude
Codex CLI
Manus AI
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