MirelMirel UG (haftungsbeschränkt)
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SoMinSoMin.ai
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Related Products
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About
Mirel is an AI-powered strategy platform built specifically for creative agencies. It helps strategists, creatives and account teams move from ambiguous briefs and scattered client knowledge to clear strategic direction in minutes. Mirel provides structured workflows for brief interrogation, audience profiling, brand positioning, communications and campaign strategy, creative briefs and urgent strategic questions. Client Brains retain relevant brand, audience, competitive and market knowledge across assignments, while Synthetic Focus Groups allow teams to explore ideas and strategic hypotheses through audience perspectives. Rather than providing a blank AI interface, Mirel combines persistent client intelligence with strategic processes built around how experienced agency strategists actually work. Agencies use Mirel across pitches and live client work to increase strategic capacity, improve consistency and reduce repetitive strategic groundwork.
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About
SOMIN is an agentic AI marketing platform that turns real-time competitor and audience intelligence into pre-scored, market-ready creative concepts, cutting campaign planning from weeks to a median of 13 minutes per brief. Four modules work in one end-to-end workflow: Brand Tracker decodes every competitor ad across Meta, Google, TikTok and YouTube daily; Perspective Studies maps open audience tensions and propositions; Expressions engineers channel-ready concepts and briefs; and Ad Scoring predicts CTR and engagement at 78% accuracy (about 3x the human baseline). Four AI agents (strategist, planner, creative, validator) work each brief in minutes. Results: 75% lower research cost, 3x more granular segmentation, 40+ hours reclaimed per cycle. Recognized as a Gartner Cool Vendor in Marketing AI. Trusted by P&G, Audi, Ferrari, Nestle, KFC, Mothercare and McDonald's, and by agency teams at Dentsu, OMG, GroupM, Havas and Publicis.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Independent creative and advertising agencies, particularly strategists, account teams and creatives working across pitches and live client assignments who need rigorous strategic support.
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Audience
Agentic AI marketing platform for brands and agencies that turns competitor and audience intelligence into pre-scored, market-ready creative concepts
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and VideosNo images available
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Screenshots and Videos |
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Pricing
995€/month
Free Version
Free Trial
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Pricing
Contact Sales
SOMIN is available in four subscription packages. Pricing is available on request — contact sales for a quote.
SOMIN LIGHT — Core channels, one desk Includes 1 Analyst seat (dashboard + agentic MCP), 8 brands monitored, 8 handle swaps/month. Facebook & Instagram organic monitoring, Meta Ads Library & Google Ads Transparency Center, Perspective Studies, SODA Demand Analysis, Brand Tracker, Content Notifications and Content Library. SOMIN PRO — All ten channels, in depth Includes 1 Specialist seat (dashboard + agentic MCP), 12 brands monitored, 15 handle swaps/month. Adds TikTok, LinkedIn & Telegram organic monitoring, LinkedIn Ads Library, Custom Categories, Video Content Analysis, SOINSPIRE Ideation, Visual Content Expressions, Owned Content Scoring and Data Export. SOMIN AGENCY LIGHT — Your whole client roster Includes 3 Analyst seats (dashboard + agentic MCP), 30 brands monitored, 15 handle swaps/month. Core-channel monitoring and full research & intelligence suite across your client roster. SOMIN AGENCY PRO — Depth at scale, plus API Includes 3 Specialist seats (dashboard + agentic MCP), 70 brands monitored, 25 handle swaps/month. Full ten-channel depth, complete creative & scoring suite, Data Export and included Data API access. Term options: 1 month, 1 year, 2 years, 3 years. Add-ons available on any plan: additional Analyst or Specialist seats and +10-brand-handle blocks. Contact sales for pricing.
Free Version
Free Trial
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Reviews/
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Reviews/
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Pros & Cons from Real UsersPros
Cons
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationMirel UG (haftungsbeschränkt)
Founded: 2025
Germany
usemirel.com
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Company InformationSoMin.ai
Founded: 2022
Singapore
somin.ai
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Categories |
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Integrations
Claude
Codex CLI
Manus AI
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