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About

Microsoft Advertising (formerly Bing Ads), is an advertising platform on the Microsoft Search Network. Reach customers looking for your business. Use the Microsoft Search Network to connect with an audience that searches 5.9 billion times a month. Reach millions of unique searchers on the Microsoft Search Network — by country, city or within a specific distance. If you're already using another product like Google Ads, it's easy to pull that campaign into Microsoft Advertising. Use our tools to help manage your campaigns and meet your advertising goals. Whether that is working with a fixed budget or trying to hit a cost per acquisition or action, Microsoft Advertising gives you the control to make that happen. Sign up for free and start advertising with any budget. Pay just when customers click your ad. No click, no charge. Test keywords, bids and timing to make the most of your ROI. Set a budget or adjust your spending daily.

About

Continuously analyzes the performance of each individual product and provides suggestions for improvement. Ensures your accounts are on track. Finally overview & control over the account performance at a glance. Automatic optimization suggestions bring about targeted improvements with great effect, give tips and inform you about new developments. Checks ads for performance & makes optimization suggestions. Assists in the creation of new ads and conduct A/B testing. Analyzes the campaign performance in relation to time and optimize the budget for the best advertising times. ProAdly constantly analyzes your Google Ads account and calculates suitable optimization suggestions. Optimization suggestions are weighted with the expected effect. Potential savings and potential for growth are shown in euros.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Advertisers looking for a complete PPC solution

Audience

Companies that need Google Ads optimization software

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 4.2 / 5
ease 4.8 / 5
features 4.4 / 5
design 4.2 / 5
support 4.5 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Pros & Cons from Real Users

Pros

  • Microsoft Advertising is a precise application with a solid approach to the marketing technology. Microsoft Advertising conducts the required market segmentation and analytics, and this multiplies the efficiency of the market penetration.
  • - Importing from Google Ads to Microsoft Ads account - Everything looks familiar like in Google Ads - That's all!
  • The biggest advantage of using Microsoft Advertising as an Ad manager is that it is fairly easy to get started on this platform, and the user interface is structured in a way that it is straightforward and simple to use. The user can import their pre-made campaign form other platform, like Google Ads, this helps in getting started quickly. It is more affordable than other platforms, this makes it an ideal choice, especially for small organizations and individuals.
  • - It is quite easy to use if you are shifting from other advertising platform. - The customer support is responsive and fast. - It has better ROI than other advertising platform.
  • Microsoft Advertising has an open advertising plan, which shares the required marketing content to the prospective audiences. Microsoft Advertising has the features of creating and editing advertisement content. Lastly, Microsoft Advertising works with other Microsoft tool for better performance.

Cons

  • Microsoft Advertising has a high subscription demand, which challenges the businesses which are in the phase of business growth. More so,Microsoft Advertising has no packages for small companies.
  • - Their support reps don't have any power or knowledge to solve any of your technical problems you may encounter, they just explain you why you don't need any of the bugged features. - Manager accounts are also implemented terribly creating more mess for their accounts. - The system periodically locks your account/s and asks for verification. Hello "Usage limit exceeded. Try again tomorrow." when you can't access your account for hours
  • The quality of traffic generated can be sometimes low, resulting in wastage of some portion of money. The average CPC rate can be sometimes higher than the competitors.
  • - It is not good at integrations. - Updates are not frequent.
  • Microsoft Advertising price issues is what disturbs people who requires to work with the software. Not every person or investor who have a lot of finances for marketing.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Microsoft
Founded: 1975
United States
ads.microsoft.com

Company Information

ProAdly
Founded: 2017
Germany
www.proadly.de/

Alternatives

Amazon Ads

Amazon Ads

Amazon

Alternatives

Adzooma

Adzooma

ClickTech Solutions
Google Ads

Google Ads

Google

Categories

Categories

PPC Features

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM) Features

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Integrations

5X
Adplorer
Adriel
ClickCease
CorralData
Criteo Commerce Max
Data Virtuality
Hitprobe
Invoca
Kuma Agents
Marchex
Meltano
OmniOne
Sales & Orders
Skai
SmartBI
Swydo
Telmetrics
Traffic Jet
adcrafter

Integrations

5X
Adplorer
Adriel
ClickCease
CorralData
Criteo Commerce Max
Data Virtuality
Hitprobe
Invoca
Kuma Agents
Marchex
Meltano
OmniOne
Sales & Orders
Skai
SmartBI
Swydo
Telmetrics
Traffic Jet
adcrafter
Claim Microsoft Advertising and update features and information
Claim Microsoft Advertising and update features and information
Claim ProAdly and update features and information
Claim ProAdly and update features and information