MediaMathInfillion
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Related Products
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About
Our omnichannel DSP allows marketers to manage truly omnichannel campaigns across mobile, display, social, video, audio and native, with privileged access to our global ecosystem of premium supply.
We offer the complete set of capabilities needed to manage coordinated omnichannel campaigns including execution, creative management, targeting and reporting in a centralized location, allowing marketers to transcend siloed channel buying and focus on driving great consumer experiences and incremental business results from their marketing.
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About
Stella is a marketing-measurement platform built to give marketers clear, scientifically sound insight into which ads, campaigns, and media channels actually drive incremental revenue. It includes three core tools; Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). With Incrementality Testing, Stella runs geo-holdout studies (or inverse holdouts) to compare performance between test and control regions, isolating the causal impact of your ads rather than relying on attribution alone. It automatically handles complex statistical analyses (causal inference, confidence intervals, MAPE/R² checks), letting you see what would have happened without a campaign and therefore revealing the true “lift” generated by each ad. Its Media Mix Modeling tool uses a proprietary Bayesian MMM to decompose historical marketing spend and external factors (like seasonality, promotions, holidays, weather, etc.) to estimate each channel’s contribution to sales.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Advertisers
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Audience
Companies interested in a tool to measure the real business impact of their ad spend
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
$2,000 per month
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationInfillion
Founded: 2007
United States
www.mediamath.com
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Company InformationStella
United States
www.stellaheystella.com
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Alternatives |
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Categories |
Categories |
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Integrations
Acxiom InfoBase
Acxiom Real Identity
Airtory
Amazon
Bannerwise
Bionic for Agencies
Criteo Commerce Grid
Cross Pixel
Magellan AI
Meta AI
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Integrations
Acxiom InfoBase
Acxiom Real Identity
Airtory
Amazon
Bannerwise
Bionic for Agencies
Criteo Commerce Grid
Cross Pixel
Magellan AI
Meta AI
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